1. Warby Parker

2. Who are they? Warby Parker was launched Feb 15th with the simple premise that stylish eyewear should be affordable and come from a company that treats others how they would like to be treated. While removing the hassles of standard eyewear shopping. A company that is a force for good! All frames are $95 including the lenses With every frame purchased one pair is donated to someone in need. Now go home and watch this: http://www.youtube.com/watch?v=CUBRL3oPRTo

3. Consumer Buy one give one When you buy a pair a second pair is distributed to a person in need they have donated over 20K glasses thus far Glasses increase income 20%

4. Where they go:

5. How it works: They are an online company, with 5 show rooms, SF location: The Perish Trust 728 Divisadero (GO THERE) Price includes: free shipping free 5 frame 5 day trial, free returns

6. Consumer try-ons

7. Why they need to advertise: Warby Parker need to advertise to bring consumers from eyeglass stores to the online glass buying forum. Showcasing that they are a company that does business in a innovative way, without sacrificing quality or style and even doing a little good.

8. Consumer posted pictures:

9. Thoughtful aren’t they?

10. WHO: Guys and Gals ages 21 to 35 Toms on their feet and Warby Parkers on their face Glasses are cool, and nothing to be ashamed of; an iatrical part of their signature look. Their glasses express who they are, city dwellers not to be confused with hipsters they value individual style without the high end price tag Internet savvy, they have accounts on Twitter, Facebook, Instagram, Flikr and that one website you haven’t heard of yet. They tweet about the causes they support and when given the choice opt for the product that is creating social change. Believe companies earn value not only by making profits but by making the world a better place.

11. SMCI: Everyone deserves eyewear as individual as their prospective.

12. Like minded companies: Toms, Indosole