As presented to http://eschouston.org for one of their 2013 nonprofit workshops. This presentation teaches nonprofit organizations how to use free/nearly free tools combined with low-tech best practices to boost online fundraising with their website and social media.

1. Turn Your NonProfit Website into a
Fundraising Machine!
Evaluate and Update Your Website to Increase Online Donations Today!
Sarah M Worthy | sworthy@tendenci.com | @sarahmworthy | @tendenci
Friday, February 15, 13

2. Your website should
remove any barriers to
Why You’re Here Today...
donating for visitors Because you want to learn how to use your website
"For me, it's not the technology, it's
the people and their behaviour.
Technology is not necessarily going
to help to fundraise. It's going to
remove the barriers to fundraising."
~ Laila Takeh, head of digital engagement at Unicef
Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
Friday, February 15, 13

3. Hello, my name is
Sarah and I’m a
Brands Sarah helps Support
volunteer and a Geek! I learn more when I’m giving back - Cheesy but True!
http://tendenci.com
http://spaceuphouston.org
http://startupdigest.com/Houston
Content Community Challenges
http://spacepts.com
http://startupweekend.org
@sarahmworthy | @tendenci | @spaceuphou | @spacepts | @schipul | @NET2Houston
Friday, February 15, 13

4. Oh yea - You’re
Ready to Boost Your
Here’s What We’ll Discuss Today
Online Fundraising! Because you’ve got a website to manage...
1) How to Evaluate Your Current Website
2) Actionable Ways (that are free/low-tech) to Improve
your Website’s Fundraising Efforts
3) CMS Platforms and Website Management tools for NPO’s
4) Getting Outside Help - Questions to ask
5) Q&A and Evaluation of Your NPO website
Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
Friday, February 15, 13

5. Only 20% of visitors will
scroll and read “below
3 Questions - 7 Seconds
the fold” Because first impressions are important on the web, too!
Evaluate Your Website with Three Questions
1. What can I do here?
2. Why should I do it?
3. How do I get started?
Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
Friday, February 15, 13

6. ESCHouston.org
Homepage -
7 Seconds Starting Now!
“Above the Fold” What can you do? Why should you do it? How do you get started?
Friday, February 15, 13

7. These quick tips will
boost your
engagement and
DIY Quick Website Fixes
donations online! Because you need free and easy things you can do yourself...
Craft Stories that Build Credibility
Match Your Website to Your Brand
Guide Your Visitors Online
Freshen Up Donations
Share Things that Matter
Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
Friday, February 15, 13

8. Design is Important,
For NPO’s though - Focus on Your Stories...
Your Org’s Motives
Matter Most! ...Because Donors Want to Know What You’ll Do with Their Gift
Free Report from http://credibility.stanford.edu/
Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
Friday, February 15, 13

9. Share the Stories that
Show How You Make a
Content that Builds Credibility
Difference! ...Because Credibility matters more than Pretty with Donors
Who’s Spending
Who Benefits from Their Donation?
Their Donation?
How You’ll Use
Their Donation
Friday, February 15, 13

10. Use Videos, Images,
Presentations, Photos, Content Isn’t Just Walls of Text
and other visual aides
tell your story Because an infographic says you know what you’re talking about...
Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com
for Non-Profits
Friday, February 15, 13

11. Go through your
website pages and Keep Your Design Consistent
social profiles - do they
look and “feel” similar? ...Because people don’t like to feel confused and they’ll click away
A donor clicks to
give here
And ends up
(w)here?
Friday, February 15, 13

12. http://
missionaustralia.com.au Remember Your Brand is Social
maintains their Brand
across the web! Unify your social media Brand pages with your website through Design
Friday, February 15, 13

13. Use Google’s Keyword
Suggest Tool to learn Design SEO into Your Website
the terms prospects
use when searching. Search engines send potential donors to sites they deem credible, too!
More than 70% of this NonProfit’s
website traffic came from
people Searching Online for
something to do that weekend.
Use your site’s
analytics to identify
the content that’s
drawing new visitors in
best!
Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com
for Non-Profits
Friday, February 15, 13

14. The optimal number of
links in your primary 5 Minute Navigation Tune-Up
menu is between
5 and 7 Because Visitors Need You to Tell Them Where to Click...
Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
Friday, February 15, 13

15. 6 Pages of forms just Value Your Donors’ Time
to join?!
...Because you don’t want to add any barriers to getting a donation
Friday, February 15, 13

16. Your Goal is for your
forms take less than 2- Streamline Your Online Forms
clicks to submit. Because you want visitors to fill out your surveys, polls, and contact forms...
Only ask for the information you
NEED... a newsletter subscribe
form will require less
information than an online
donation form.
Friday, February 15, 13

17. Social Media can be
effective if you set Social Media Goals are Key
measurable goals. Because you can’t afford to waste all your time on Facebook
Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
Friday, February 15, 13

18. Remember to use the
social share buttons 1 Minute to a More Social Site
yourself, too! Because you need to make it easy for visitors to share your site’s content...
Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
Friday, February 15, 13

19. Start with your current
donor contact list Increase Donor Engagement
because they’re
already fans! Now that you’ve built your website, here’s tips to get them to Give
1. Engage Your Current Donors
2. Test, Measure, Retest your Donation process
3. Create a Sense of Community
Friday, February 15, 13

20. Raise your hand if
you’ve made a Have You Donated Online?
donation on your own
website recently? Test your website’s donation process before your donors do...
Make a Donation On Your
Website
Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
Friday, February 15, 13

21. I prefer Open Source
platforms because Recommendations for CMS
they come with a
Community to help! Because you need a website that you can manage...
Open Source CMS 30 Second Evaluation
over 61 million sites are built on WordPress,
primarily a publishing platform
If you’re technical, Drupal can do just about
anything, challenging for non-technical people
to customize and manage
Specifically built for nonprofits, out of the box
functionality, “new kid” on the open source
block.
Great for largely content-focused websites,
limited customizations and extended
functionality.
Friday, February 15, 13

22. During a free trial for a
new tool, stick to only
Tools to Manage Your Website
using that one app. Because you need an editorial calendar, a CMS, graphics editor and more...
Graphics/Images
Email Marketing
Editorial Calendars Automation and Analytics
Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com
for Non-Profits
s Friday, February 15, 13

23. Add share buttons to
your ‘Thank You Tools to Manage Social Sharing
pages’, photos, and
events. Because you’re trying to post on twitter, LinkedIn, Facebook, etc...
Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com
for Non-Profits
Friday, February 15, 13

24. Google for NonProfits
offers Free Premium
Google for NonProfits
Youtube Brand Pages! Apply to get tons of premium Google products for Free!
http://www.google.com/nonprofits/
Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com
for Non-Profits
Friday, February 15, 13

25. Just like Cinderella’s
Slipper, you need a I’m Biased - Get 3rd Party Facts
CMS that fits perfectly
for your nonprofit! Because I use Tendenci everyday and love it!
www.techsoup.org
www.nten.org
www.aspirationtech.org
www.idealware.org www.netsquared.org
www.meetup.com/NET2Houston
Friday, February 15, 13 www.techsoup.org
www.techsoup.org

26. Good Looks aren’t the
Qualifications to look Bringing in Outside Help
for in a website agency. Because 80% of NonProfits Outsource website management
Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
Friday, February 15, 13

27. Questions?
Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
Friday, February 15, 13

28. Want More? Of Course You Do!
Register for these
Upcoming Seminars:
May 09, 2013 - Thursday - Register On the ESCHouston.org Website
Getting a Handle on Your Nonprofit's Content Marketing Strategy!
August 13, 2013 - Tuesday - Register On the ESCHouston.org Website
Factors Every Nonprofit Website Needs for Effective Online Fundraising
November 19, 2013 - Tuesday - Register On the ESCHouston.org Website
Getting a Handle on Your Nonprofit's Content Marketing Strategy!
Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
Friday, February 15, 13

29. Thank You for Attending!
Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
Friday, February 15, 13