This document outlines the growth and development of an organization from its start with one viral video and 10 million in funding to today where it has 122 days to public beta, 4 infrastructure staff, and is hiring for 4 more open positions. It also discusses moving to an enterprise model with automated infrastructure and data-driven provisioning requiring a minimal infrastructure team. Constraints mentioned include business models, legacy thinking, audiences, and technology.

1. sarah novotny, cio

2. ZERO
 1 viral video
 10 million in funding
 250 thousand beta signups
 12 months to public beta
 0 infrastructure staff

3. TODAY
 “star wars was then… hawken
is now” – scott waugh, act of
valor director
 series B round
 122 days to public beta
 4 infrastructure staff
 4 open positions

4. ENTERPRISE
 transmedia publication
 international self publishing
 fully automated
infrastructure
 data driven provisioning
 minimal infrastructure team

5. flickr @nishanthjois

6. flickr @nishanthjois

7. The
Infrastructu
re

8.  business model
 legacy thinking
 audience
 technology
CONSTRAINTS

9. flickr @bjornmeansbear

10. F2P (Free to Play)
 anyone can play
 Not everyone will pay
 can’t be viewed P2W

11. GAME SERVER
 ephemeral
 automated
 CHEAP
 instrumented

12. THE CLOUD
 on demand resources
 API driven
 $0 capital investment

13. THE TRAILER –

14. yes, i’m hiring.