This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
2. What is Digital Marketing
“Digital marketing” is the process of building and maintaining customer
of ideas,relationships through online activities to facilitate the exchange
products, and services that satisfy the goals of both parties.
3.
4. Main Objectives
Most digital marketing strategies and campaigns have following 5 objectives.
Reaching the right audience
To engage with your audience
To motivate your audience to take action
Efficient spending on your campaign
Return on investment (ROI)
Digital marketing goal
Digital marketing is about generating sales and/or capturing leads from customers that are
searching on the Internet for answers.
5. “it’s not the right time
To start your
brand / agency now”
myth
7. Components of Digital Marketing
Search
engine
optimizatio
n (SEO)
Content
marketin
g
Social
Media
Marketing
(SMM)
Pay-per-
click
advertising
(PPC)
Email
marketin
g
Affiliate
Marketing
12. CPM (Cost per mille)
It is “Cost per Thousand”, as in Roman
numeral M represents 1,000. An advertiser
pays CPM for getting 1,000 impressions on
their ad
16. Basics of SEO
Research, research, research, research, etc
Keyword research (what keywords are you going to target?)
Build a kick ass website (Ryan and co)
Make SEO friendly URL’s (anton-is-cool instead of
anton.php?id=xyz)
Unique and relevant titles on every page
Write for users
Optimize content to include keywords (use selected keywords once every
100 words)
Create great unique content (content is king)
Use your keywords as anchor text when linking
Use alt text + title text in links
Name images to what they represent (add alt text + titletext)
Build links intelligently (link smartly)
Create a sitemap (submit to Google and Bing webmasters html+XML)
Include website analytics (GoogleAnalytics)
18. ADVANTAGES OF SEO
Your website will be found
Improve your competitive edge
Expand your customer base and target audience
Cost effective
Long term standings
Free traffic
Targeted traffic
Higher sales (ROI)
Global reach
All the results can be measured
Better conversion (sales)
Pull marketing
Increased visibility
Your own 24 hour marketing team and shop front
19. DISADVANTAGES OF SEO
Often, websites are never “indexed” by the search
engines
After sites are indexed, often they are not indexed
for specific keyword(s)
Website owners have no idea which search terms
would really be best to drive traffic
Fresh content is very important, but hard to keep up
with
Domain age plays a role
It’s hard work and time consuming
No one really understands how Google works
If your competition is high, it gest more difficult
Takes a long time to see the best results
Gestation period is long *
On going process
20. SOCIAL MEDIA MARKETING
POST Method
People: Do you know who your target
audience is? What are their demographics
and interests?
Objectives: What do you want to
accomplish with your social media
marketing campaign?
Strategy: How will things be different after
you launch your social media marketing
campaign?
Technology: What social media channels
are you going to use?
21. Benefits of Social Media Marketing
Better targeting
High return on investment (ROI)
Does not require specialization or vast technical skills
Increased visibility
Targeted traffic
Content promotion
Helps with PR
Fun way to do business
Ability to go viral
Expedites online brand development
Cost effective (only time and effort)
Market research (what are your customers talkingabout?)
Create relationships with your customers
Campaigns has the ability to drive huge amounts of traffic
Supports traditional and other digital marketingcampaigns
22. Strategy of PPC
Research, research, research, research, etc
Keyword research (what keywords are you going to target?)
Choose which demographic you are going to target
Location, location, location
Make an offer they can’t refuse in your PPC ad (SEO
Copywriting)
You can go mobile
Be dynamic
Utilize long tail keywords
Timing is everything
Create dedicated landing pages with CTA’s
A home page is not a landing page
Research all the keyword generators
Review your Google quality score
Has to be 7/10 to be displayed
24. Advantages of PPC
Very fast
Get targeted visitors within hours (sometimes minutes)
Provides a path for search engine optimization
Can yield highly profitable results
Great testing platform and can be highly targeted
Time of day
Geographic area
Keywords and phrases
Content network (Google)
Immediate feedback
No guestimation
Easy implementation
Flexible
25. Advantages of Email Marketing
Creating personalized content.
Collecting feedback and surveys.
Improving sales.
Communicating with your audience.
Generating traffic to your site.
Sending timely campaigns.
Increasing leads.
Reaching the right people at the right time.
Producing cost-effective campaigns.
Providing more value to your audience.
Having a forum for self-promotion.
Owning your media and contact lists.
26. Advantages of Affiliate marketing
Pay for performance and sales
Low risk
Grow brand awareness
Increase SEO
Limited start-up costs
Hand pick your partners
Targeted traffic
Creates valuable partnerships
Access foreign markets
Good return on investment
Time saving on marketing
Semi autopilot
Helping Millions
28. Client’s Requirement
• I need a verified Instagram account
• Increase my sales
• We want to get our business online / We want
digital marketing for our business. Tell us
about the aspects.
• I want to promote my Youtube channel.
• We want social media posts for our brand.
• We need to advertise our products.
29. Selling Online
Google My Business
Listing your business on
google search to reach
more people enhancing
SEO game.
Social Media Ads
After organic methods,
social media ads are
cheapest way to drive
traffic and sales through
website.
Google AdWords
It gives good conversion
rate than social media
ads but comparatively
costly.
Developing website
To drive sales and make
sales directly online with
payment, you need a
website.
Boosting the organic
game with SEO
SEO is considered next
to social media ads
because it is time
consuming.
GOOGLE
MYBUSINESS
WEBSITE
SOCIAL
MEDIA ADS
SEO
GOOGLE
ADWORDS
SOCIAL
MEDIA
Daily posting
Posting creatives and
content daily to maintain
consistency and online
presence.
30. CREATING ONLINE PRESENCE
Try to connect with your audience with relatable posts
and content. Always relate to the trend. Biggest example :
PAYTM.
CONNECT WITH AUDIENCE
It generally takes 2-3 months to create your brand’s
online presence organically / inorganically.
TAKE 2-3 MONTHS
You should be consistent with daily posting and regular
investing time to analyze your insights.
CONSISTENCY
The creatives for your social media page and website
should be creative. Try to use original and real images.
EYE CATCHING CREATIVES
Short videos are considered as growth hack to audience
interaction. Use stories, reels or post videos as max as
possible
USE SHORT VIDEOS
31. Essential to
Retain
Audience
Be active on chat and support
Provide Discounts and
Loyalty benefits
Provide Easy ordering with
Various delivery and payment options
THESE ARE MOST IMPORTANT THINGS TO
RETAIN CUSTOMERS
32. What Matters?
Calculation
ROI (return on investment) = [(Payback - Investment)/Investment)]*100
Many tools and systems are available to calculate your ROI and to measurethe
effectiveness of your digital marketing campaign.
ROI tools
Google analytics
Google webmasters tools
Basic google search
Google adwords
Social media monitoring tools
Sentiment analysis tools
51. VIDEO MARKETING
Don’t just think YouTube. There are plenty of ways to drive higher engagement with your video
marketing, as you can make a video post or start a live broadcast on Facebook, Instagram or
LinkedIn.
52. SOCIAL MEDIA STORIES
Since these types of stories disappear after a set period of time, this is a great opportunity
for marketers to make good use of FOMO (fear of missing out).
53. INFLUENCER MARKETING
• 63% of consumers trust influencers’ opinions of products much more than
what brands say about themselves
• 58% of people have bought a new product in the past six months because of
an influencer’s recommendation
54. N E W G E N E R AT I O N A D S
H O W I T W O R K S
Programmatic advertising
means using AI to
automate ad buying so
you can target more
specific audiences. Real-
time bidding, for example,
is a type of programmatic
ad buying. This
automation is much more
efficient and fast, which
means higher conversions
and lower customer
acquisition costs.
TRENDS IN 2020
Programmatic
Advertising
55. CHATBOTS
Chatbots is an important part of digital marketing in 2020. This AI-
based technology uses instant messaging to chat in real-time,
day or night, with your customers or site visitors.
Surveys show that:
• Chatbots will power 85% of customer service by 2021
• Top benefits of chatbots are 24-hour service (64%), instant
responses to inquiries (55%), and answers to simple questions
(55%) •
• 63% of respondents prefer messaging an online chatbot to
communicate with a business or brand
• By 2022, chatbots will help businesses save over $8 billion per
annum
• 80% of businesses want chatbots by 2021.
56. CHATBOTS
Many brands already use chatbot technology, including rideshare brand Lyft, Ola. You can request a ride from
Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know
the current location of your driver:
