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ScootScooters
By Trevor Owens
VESPA
BUYERS
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T
VESPA
BUYERS
CRAIGSLIS
T
RELYING
ON OIL
VESPA
BUYERS
CRAIGSLIS
T
RELYING
ON OIL
VESPA
BUYERS
CRAIGSLIS
T
RELYING
ON OIL
CARE
ABOUT
ENVIRON-
MENT
VESPA
BUYERS
CRAIGSLIS
T
RELYING
ON OIL
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
0/20
INVALID
PIVOT!
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
0/20
INVALID
PIVOT!
SKINNY
TIE
BUYING
LIFESTYLE
VESPA
BUYERS
CRAIGSLIS
T
RELYING
ON OIL
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
VESPA
BUYERS
CRAIGSLIS
T
RELYING
ON OIL
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
DIFFICULT
COMMUTE
VESPA
BUYERS
CRAIGSLIS
T
RELYING
ON OIL
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
DIFFICULT
COMMUTE
SEEING
BENEFIT &
SAFETY
VESPA
BUYERS
CRAIGSLIS
T
RELYING
ON OIL
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
DIFFICULT
COMMUTE
SEEING
BENEFIT &
SAFETY
VESPA
BUYERS
CRAIGSLIS
T
RELYING
ON OIL
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
DIFFICULT
COMMUTE
SEEING
BENEFIT &
SAFETY
NO VESPA
FRIENDS
VESPA
BUYERS
CRAIGSLIS
T
RELYING
ON OIL
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
DIFFICULT
COMMUTE
SEEING
BENEFIT &
SAFETY
NO VESPA
FRIENDS
INTERVIE
W
8 / 10
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
0/20
INVALID
PIVOT!
SKINNY
TIE
BUYING
LIFESTYLE
NO VESPA
FRIENDS
INTERVIE
W
8 / 10
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
0/20
INVALID
PIVOT!
SKINNY
TIE
BUYING
LIFESTYLE
NO VESPA
FRIENDS
INTERVIE
W
8 / 10
5/10
INVALID
PIVOT!
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
0/20
INVALID
PIVOT!
SKINNY
TIE
BUYING
LIFESTYLE
NO VESPA
FRIENDS
INTERVIE
W
8 / 10
5/10
INVALID
PIVOT!
“SCOOTER
PERSON”
LIFESTYLE
RISK
VESPA
BUYERS
CRAIGSLIS
T
RELYING
ON OIL
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
DIFFICULT
COMMUTE
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BENEFIT &
SAFETY
NO VESPA
FRIENDS
INTERVIE
W
8 / 10
VESPA
BUYERS
CRAIGSLIS
T
RELYING
ON OIL
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
DIFFICULT
COMMUTE
SEEING
BENEFIT &
SAFETY
NO VESPA
FRIENDS
INTERVIE
W
8 / 10
DIFFICULT
COMMUTE
VESPA
BUYERS
CRAIGSLIS
T
RELYING
ON OIL
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
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COMMUTE
SEEING
BENEFIT &
SAFETY
NO VESPA
FRIENDS
INTERVIE
W
8 / 10
DIFFICULT
COMMUTE
TOO
EXPENSIV
E
IDENTITY
RISK
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CRAIGSLIS
T
RELYING
ON OIL
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
DIFFICULT
COMMUTE
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BENEFIT &
SAFETY
NO VESPA
FRIENDS
INTERVIE
W
8 / 10
DIFFICULT
COMMUTE
TOO
EXPENSIV
E
IDENTITY
RISK
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BUYERS
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RELYING
ON OIL
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
DIFFICULT
COMMUTE
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BENEFIT &
SAFETY
NO VESPA
FRIENDS
INTERVIE
W
8 / 10
DIFFICULT
COMMUTE
TOO
EXPENSIV
E
IDENTITY
RISK
PAY $250 /
MONTH
RENT
VESPA
BEFORE
BUY
VESPA
BUYERS
CRAIGSLIS
T
RELYING
ON OIL
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
DIFFICULT
COMMUTE
SEEING
BENEFIT &
SAFETY
NO VESPA
FRIENDS
INTERVIE
W
8 / 10
DIFFICULT
COMMUTE
TOO
EXPENSIV
E
IDENTITY
RISK
PAY $250 /
MONTH
SELL
15 EMAILS
2 HOURS
RENT
VESPA
BEFORE
BUY
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
0/20
INVALID
PIVOT!
SKINNY
TIE
BUYING
LIFESTYLE
NO VESPA
FRIENDS
INTERVIE
W
8 / 10
5/10
INVALID
PIVOT!
“SCOOTER
PERSON”
LIFESTYLE
RISK
PAY $250 /
MONTH
SELL
15 EMAILS
2 HOURS
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
0/20
INVALID
PIVOT!
SKINNY
TIE
BUYING
LIFESTYLE
NO VESPA
FRIENDS
INTERVIE
W
8 / 10
5/10
INVALID
PIVOT!
“SCOOTER
PERSON”
LIFESTYLE
RISK
PAY $250 /
MONTH
SELL
15 EMAILS
2 HOURS
50
VALID
PERSEVER
E!
CARE
ABOUT
ENVIRON-
MENT
INTERVIE
W
5 / 20
0/20
INVALID
PIVOT!
SKINNY
TIE
BUYING
LIFESTYLE
NO VESPA
FRIENDS
INTERVIE
W
8 / 10
5/10
INVALID
PIVOT!
“SCOOTER
PERSON”
LIFESTYLE
RISK
PAY $250 /
MONTH
SELL
15 EMAILS
2 HOURS
50
VALID
PERSEVER
E!
ALL CAPS
JUMPING
SEAT
A Lean Case Study

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A Lean Case Study