CROWDSOURCING   QUESTIONS  http://bit.ly/hypershare      @jonathanbriggs
WORKING WITH IDEAS      @jonathanbriggs
THE IDEA OF A MASHUP
CHOOSE A BRAND                        Agree in pairs   Brand that could benefit from digital                             (1...
MASHUP IDEAS Data Sources + Technologies + Brand        Generate as many as possible                 Choose the best one
PRESENT BEST IDEAS        Brand + Data + Technology                         (10 mins)
DEVELOP AN IDEA           Choose the best ideas              Give it a cool name                    Groups of 4+       Dis...
DEVELOP AN IDEA:             ADD SOME DETAIL     INCLUDE AN ACTIVATION STRATEGYSHOW VALUE TO THE BRAND & HOW TO MEASURE   ...
PRESENTATIONS            in the prison!
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Working with ideas

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Working with ideas

  1. 1. CROWDSOURCING QUESTIONS http://bit.ly/hypershare @jonathanbriggs
  2. 2. WORKING WITH IDEAS @jonathanbriggs
  3. 3. THE IDEA OF A MASHUP
  4. 4. CHOOSE A BRAND Agree in pairs Brand that could benefit from digital (10 mins)
  5. 5. MASHUP IDEAS Data Sources + Technologies + Brand Generate as many as possible Choose the best one
  6. 6. PRESENT BEST IDEAS Brand + Data + Technology (10 mins)
  7. 7. DEVELOP AN IDEA Choose the best ideas Give it a cool name Groups of 4+ Discuss and agree one idea
  8. 8. DEVELOP AN IDEA: ADD SOME DETAIL INCLUDE AN ACTIVATION STRATEGYSHOW VALUE TO THE BRAND & HOW TO MEASURE PREPARE PRESENTATION Single Flip Chart 3 minute presentation (30 mins)
  9. 9. PRESENTATIONS in the prison!

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