Here is a cutdown of the class I've been teaching at Hatchwork Real Learn in Irvine, CA. I've updated the deck from the previous version of these ideas to reflect some new tools and techniques from 2015. Please post comments and ideas below. Let's talk about it.
3. If you don’t promote it,
it doesn’t exist.
SMP
Q2.15
4. Week Five
Dig for
Content
Week Six
Collect &
Curate
Week Two
Establish a
Central
Brand Hub
Week Four
Find
Influencers
Week Three
Meet Your
Audience
Week One
Establish
Your Brand
Online
Each daily task should take >1 Hour
The Full Six Week Program
SMP
Q2.15
5. •Meeting users where they dwell
•Real time listening and responding
•Building on-going 1-on-1 relationships
The Real Power of Social Marketing
SMP
Q2.15
37. Choose photos and names.
Create Some Personas
3.3
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38. •Describe your target in 1st person.
•List their pain points and needs.
•List their objectives
•What are their obstacles?
•What channels do they use? When?
Personas are NOT Profiles
3.3.1
72. Marketing Playbook Checklist
Week Four
Find Influencers
4.1 Leverage Klout.com
4.2 Note Categories & Tags
4.3 Join Groups, Like Pages
4.4 Create & Follow Circles
4.5 Ask & Answer
4.6 Listen & Learn
4.7 Write Down Patterns
•Week Six
•Collect & Curate
•6.1 Pin Pictures on Pintrest
•6.2 Like Videos on YouTube
•6.3 Favorite Tweets
•6.4 Like on Instagram
•6.5 Retweet on Twitter
•6.6 Prepare to Blog
•6.7 Invite to Join/Follow/Like
Week One
Establish Your Brand
1.1 Get a Google Account
1.2 Secure Your Domain
1.3 Register on NameChk
1.4 Upgrade to Google Apps
1.5 Sign Up for MailChimp
1.6 Set Identity (Logo/etc.)
1.7 Set Up a Facebook Page
Week Two
Establish a Hub
2.1 Choose a Web Host
2.2 Choose a Publishing Tool
2.3 Select a Great Theme
2.4 Add in Crucial Plug-ins
2.5 Launch “Coming Soon”
2.6 Write “About Us” Page
2.7 Google Webmaster
Week Five
Dig for Content
5.1 Compile Your Keywords
5.2 Find Content Sources
5.3 Find Content Lists
5.4 Track Trends
5.5 Subscribe to Everything
5.6 Set Email Alerts
5.7 Ask for Recommendations
Week Three
Meet Your Audience
3.1 Describe Your Target
3.2 Define Demographics
3.3 Create Some Personas
3.4 Find Their Hangouts
3.5 Choose Key Channels
3.6 Brand Each Channel
3.7 Connect Friends & Family
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