Amazon.com and the company are the mail order sites
where the base is set up with the United States of
America in Seattle (Washington). It is one of the en-
terprises that succeed in the Internet for the ﬁrst time
in the ﬁeld of dealings. Various commodities such as
DVD and electrical ﬁttings were treated. It includes
Alexa Internet, A9.com, and Internet movie data base
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The customer-ﬁrst policy hangs and it hangs to offer
the customer the necessary one cheaply, and early. to
the ﬁrstIn the idea of Jeff [bezosu], there was an ex-
pectation that times the kind of commodity how many
were able to be treated if it was the Internet bookstore
while the bookstore of the maximum scale had treated
the book on 200,000 points in the maximum in the
United States. Establishment can say that the feature
the forecast of the person concerned of the proﬁt’s not
going up enough as the strategy a ﬁrst period of year
of 4 to 5.
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The maximum feature of Amazon is provided as a
strong recommendation function of T. At present,
Amazon is predominant and the opinion that the practi-
cal level of the recommendation runs in state-of-the-art
is predominant. Equally in the technology improve-
ment ..it is.., absorded is done. Actually, it is said that
it reﬂects in the business operation where even cus-
tomer’s religion includes it, and it will be possible to
think in the near future, and it becomes it. It lodges the
patent application that having it has technically devel-
oped in the United States of America.
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Moreover, it is often spoken as one success case by
commenting on the personalizing technology of Ama-
zon.com. On the other hand, the recommendation as
the case may be includes the process of collecting in-
formation that shuts very much like individual likes
and tastes, an idea doctrine, and a sexual concern, etc.
etc.Therefore, the problem group from the viewpoint
of privacy is often put out.
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In Amazon, four that arranges the method of man-
agement without dividing into the category according
to the genre and the publisher reserves the fragment.
And, it is understood whether to send the portable ter-
minal and information from the host computer when
going to take the book, and where to exist. And, it is
registered to the host computer that reads the bar code
applied to the book when the book is offered and the
bar code of the shelf. The extra time divided by the
genre is saved by such a management method.
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It seems that the personal information management of
Amazon is sweet. It was a discussion of making at-
tention awake from of old that tended to be able to
clarify individual information by the speciﬁcation eas-
ily it and there the point of the favor of the collec-
tion too much though "Leakage of individual informa-
tion by the speciﬁcation" happened ﬁnally because of
Amazon.co.jp information on the hobby, and it was it.
"Child and sex criminal’s contact chances had been im-
proved" existed this system and there was a point up to
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