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Mobile Marketing goes Mainstream - Duncan fisher

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PPC Advertising on Mobile Duncan Fisher
110K searches on “bet” in April
CPC patterns by device for last 4 years
Mobile PPC – Key Considerations
Campaign Best Practice Separate activity ,[object Object]
Target devices separately
1 to 3 keyword search terms
Mobile specific ad copy
Utilise ad formats
Aggressive bidding strategy
Mobile landing pages,[object Object]

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Mobile Marketing goes Mainstream - Duncan fisher

Notas del editor

  1. If using a standard HTML landing page avoid FlashUse a page with minimal Javascript (although this is required for Analytics)Large buttons & hyperlinks to make it easier for users to clickOn page simplicity – make sure content is to the point, and calls to action are prominent and high on the pageDon’t discount Mobile if your site isn’t mobile ready. Assess performance....tablet volume increasing so less of an issue
  2. Click to call ads – ability to connect with consumer directly on a call.Site links – takes up more real estate