London Book Fair 2012 Society of Young Publishers Get Into Publishing seminar
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Slides from presentation from Suzanne Kavanagh, Partnership Manager at Creative Skillset, from the SYP seminar on How to Get Into Publishing at the 2012 London Book Fair.
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London Book Fair 2012 Society of Young Publishers Get Into Publishing seminar
- 1. How to Get Into Publishing #GetIntoPub @sashers Suzanne Kavanagh Partnership Manager, Creative Skillset
- 2. Publishing in numbers • 11,600 companies • 88% employers <10 staff; 2% 100+ staff • 194,650 people working in the industry • 36% based in London; 14% in south east • 28% managers & senior officials • 67% >35 years old
- 3. Recruitment • 21% from Creative Media industries • 43% outside Creative Media industries • 37% direct from education • 13% had current vacancies • 36% of these were hard to fill • 51% graduates – 70% in books • 35% has done unpaid work experience
- 4. Why skills matter Platform neutral publishing = multi-platform content and traditional ‘craft’ skills API & App Audio Brand Design & Video planning, Non-linear Commissioning development, web planning, producti management storyboard production & narrative IP & Copyright optimisation on & editing cross platform editing Interactive Radio Advertising Gaming Publishing Animation TV media
- 5. Consequences of skills gaps 28% of employers report skills gaps Consequences include: •75% delay products •49% lose business •48% outsource work •48% increase costs •35% difficulty meeting quality standards
- 6. What are the skills gaps? Sales & Leadership & Finance Marketing Management Develop content Technical Skills for multiple Business Skills platforms Skills Using Multi-skilling Creative Talent Software Packages
- 7. Help Publishing National Occupational Standards http://www.creativeskillset.org/standards/ Information on the publishing industry http://www.creativeskillset.org/publishing/ Publishing careers information http://www.creativeskillset.org/publishing/careers/ Careers helpline http://www.creativeskillset.org/careers/ Skillset course search http://www.courses.creativeskillset.org/ Skillset work placement guidelines http://www.creativeskillset.org/companies/your_staff/placements/
- 9. Say hello Suzanne Kavanagh suzannek@creativeskillset.org @SkillsetSSC @sashers Slideshare: www.slideshare.net/sashers www.creativeskillset.org/publishing www.blog.creativeskillset.org
Editor's Notes
- Industry-backed social enterpriseOur vision is to help the creative industries be world beatingWe help achieve this by leading the UK creative industries’ skills and talent driveFirst a brief overview of context the industry is working in – 7 key issues:Growing consumption of digital productsProliferation of – sometimes – low cost substitutesIncreased competitionShifting dynamics in sales and marketingGrowing importance of digital platformsPricing and margin pressuresRights complexities