An exclusive presentation by Mr. Nirlap Vora, Practice Manager - Information Management - SAS Institute India Pvt. Ltd . on ‘Data Management as a Strategic Initiative.’ The presentation was made at Government Analytics & Information Summit 2013.

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GOVERNMENT ANALYTICS & INFORMATION
SUMMIT 2013
DATA MANAGEMENT AS A STRATEGIC INITIATIVE
NIRLAP VORA, PRACTICE MANAGER, INFORMATION MANAGEMENT

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DATA IN THE
NEWS!!!
IMPORTANCE OF DATA MANAGEMENT
“Due to poor Data Management
“83% of consumers are unlikely to
do business again with a company
when problem resolution falls
below expectations”
- Forrester, Leading Industry Analyst
“Oil companies to block LPG
supplies to households with
multiple connections from June 1”
- Times of India Article“Up to 40% of all
failed business
initiatives are a
result of poor data
quality”
- Gartner, Leading
Industry Analyst

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INFORMATION
MANAGEMENT
CRITICAL BUSINESS DRIVERS
DATA
CONSOLIDATION DATA QUALITY INFORMATION
AN ASSET

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CRITICAL
BUSINESS DRIVERS
DATA CONSOLIDATION
Multiple disparate sources of data
Consolidated Version of truth
Automation to Optimize decisionsDATA
CONSOLIDATION

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CRITICAL
BUSINESS DRIVERS
DATA QUALITY
Identifying Data Anomalies
Standardization of Indian Data
Single View of the CitizenDATA QUALITY

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CRITICAL
BUSINESS DRIVERS
INFORMATION AS AN ASSET
Fraud detection and prevention
Optimization of operational efforts
Better Service Delivery
INFORMATION
AN ASSET

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SAS SOLUTION DATA MANAGEMENT
SAS Data Management
Data
Quality
Data
Integration
Master Data
Management
Data Governance
Enterprise Data Access

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SAS SOLUTION SAS DATA MANAGEMENT FOR BIG DATA

9. C o p yri g h t © 2 0 1 2 , S A S In s t i t u t e In c . A l l ri g h t s re s e rve d .
Delivery
Reports
Dashboards
Business
& Data Services
WorkFlow
Governance
Manage
Data Rules
Manage
Business Terms
Support Data
Steward Processes
Exception
Mgt.
Security
Privacy
Quality
Discover
Profile
Parse
Standardize
Address
Verification
Match
Consolidate
Monitor
ETL
Extract
Transform
Batch
Jobs
Real-time
Services
CDC ERP Major
Sources
Configure Data
Model / Links
Create Clusters Manage “golden
record”
Synchronize
across systems
MDM
BUILDING BLOCKS OF THE INFORMATION MANAGEMENT
STRATEGY
DATA MANAGEMENT

10. C o p yri g h t © 2 0 1 2 , S A S In s t i t u t e In c . A l l ri g h t s re s e rve d .
INFORMATION
MANAGEMENT
STRATEGIC APPROACH
20%80%
Preparing to
solve the problem
Solving the
problem
BUSINESS
PROBLEM
BUSINESS
DECISION
Preparing to
solve the problem
Solving the
problem
Innovate
30%20% 50%
Our Information Management
Focus

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SAS DATA
MANAGEMENT
PHASED APPROACH TO BUSINESS VALUE

12. Copyr ight © 2012, SAS Institute Inc. All rights reser ved.
SAS DATA
MANAGEMENT
PHASED APPROACH TO BUSINESS VALUE

13. Copyr ight © 2012, SAS Institute Inc. All rights reser ved.
SAS DATA
MANAGEMENT
PHASED APPROACH TO BUSINESS VALUE

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CASE STUDY
LARGE GOVERNMENT ORGANIZATION

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CASE STUDY LARGE GOVERNMENT ORGANIZATION
Lack of
Standard
Data
Non
Compliance
to eGov
Standards
Identify
duplicates
within
schemes
data
Inability to
seed
schemes
data with
UID Number

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CASE STUDY LARGE GOVERNMENT ORGANIZATION
Census India
data used to
standardize
Districts, Sub
District, Taluka
& VTC Names
Data Validation
rules to avoid
erroneous data
entering the
system
SAS Data
Management jobs
to identify records
not adhering to
eGov Standards
Data Monitoring
jobs to ensure
data governance
process in place
for new data
SAS India
Quality
Knowledge Base
with highly
matured
demographic
libraries such as
names, address,
elements, etc. to
identify
duplicates within
scheme data
Standardized
Schemes Data
Seeded
standardized
schemes data by
matching with
cleansed Usable
SRDH Data

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Name : Vora Nirlap Pravin
Address : A1/C201 Manikchand Malabar
Hills, Opp. ZK’s, Lullanagar, Kondhwa, Pune -
48
Phone : 020-30418963
Name : Nirlap Vora
Address : A1/C201 Manikchand
Malabar Hills, S.No. 595/2
Munjeri, Lullanagar Chowk,
Kondhwa, Pune
Phone : 9823326886
Name : Nirlap Pravin Vora
Address : SAS, Level 2A, Tower 5,
Magarpatta Cybercity, Hadapsar,
Pune 411013
Phone : +91(20)30418963
Name : Mr N P Vora
Address : Poona, Maharastra, India
Phone : +919823326886

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Master Database
System Primary Key Match Code
CRM 2345678 23$L421$$$$M5R32$$$1Q
ERP 87654321 23$L421$$$$M5R32$$$1Q
Web 12 23$L421$$$$M5R32$$$1Q
External 2398 23$L421$$$$M5R32$$$1Q
LPG
Nirlap Vora
Pune
A1/C201, Manikchand
Malabar Hills, Sno 595/2
Munjeri, Kondhwa
9823326886
ERP
VOTER
Mr. N P Vora
Poona
SAS, Level 2A, Tower 5,
Magarpatta Cyber city,
Hadapsar
Nirlap.Vora@sas.com
020-30418963
AADHAR
Vora Nirlap
Nirlap.Vora@gmail.
com
SAS Institute India
Pvt Ltd
Pune 411048
Web
RATION
Nirlap P Vora
Nirlap.vora@gmail.com
+919823326886
A1/C201, Manikchand
Malabar Hills, Opp ZK’s
Lullnagar, Kondhwa
Master ID 3342124
Company SAS Institute India Pvt Ltd
First Name Nirlap
Last Name Vora
Address
A1/C201 ManikChand
Malabar Hills, S No. 595/2
Munjeri, Opposite ZK's
Lullanagar Chowk,
Kondhwa
City Pune
State Maharashtra
Zip 411048
Work Phone 912030418963
Home Phone 919823326886
Email nirlap.vora@sas.com

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CASE STUDY
SALES TAX DEPARTMENT IN INDIA

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Identified Same Dealer with multiple
Tax Identification Numbers (TIN)
CASE STUDY SALES TAX DEPARTMENT IN LARGE STATE IN INDIA
Reduce Revenue
Leakage
Increase Tax
Revenue
Timely Fraud
Prevention
Consistent Revenue
Forecasting
Identified unregistered dealers
Circular Trade & Reverse Linear Trade
Targets for revenue collection at
commodity, region levels
Improvising Policy Making Decisions
Expansion of the Taxpayer Base
Reduction in Operational Expenditure
Increase revenue for Planned and
Unplanned Expenditure

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WHERE ARE YOU ON YOUR DATA JOURNEY?

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Q & A