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Wit Soontaranun 
Sustainability Director 
18 September 2014 
Net Impact Professional Chapter 
1 
บมจ.ไทยยูเนี่ยน โฟรเซ่น โปรดักส์ 
THAI UNION FROZEN PRODUCTS PCL.
18 September 2014 
2 
Net Impact Professional Chapter
18 September 2014 
3 
Net Impact Professional Chapter
18 September 2014 
4 
Net Impact Professional Chapter
18 September 2014 
5 
Net Impact Professional Chapter 
Foundation of CSR 
A) Sustainable Development Philosophy 
-WE CAN : to leverage strength in business 
-WE CARE : for betterment of environment & society 
-WE CONNECT : by outreaching to stakeholder in the way we work 
B) Good Corporate Governance 
C) 10 Principles of United Nations Global Compact
18 September 2014 
6 
Net Impact Professional Chapter 
Sustainable Development Policy 
A) Engaging Stakeholders 
-Understand sustainability context 
-Engage stakeholder inclusively and in a meaningful way 
B) Adhering to Good Corporate Governance 
-Conduct business ethically and responsibly 
C) Promoting Human Rights and Well-being of People 
-Promote good employment practices 
-Committed to product responsibility, quality and safety of products 
-Occupational health and safety of employees 
D) Protecting the Nature 
E) Creating Shared Value 
-CSR leadership that adheres to wisdom and empowerment in caring for communities, environment and society at large
18 September 2014 
7 
Net Impact Professional Chapter
18 September 2014 
8 
Net Impact Professional Chapter 
Resource Holders 
Suppliers 
Distributors 
Processors 
Traders 
Retailers
18 September 2014 
9 
Net Impact Professional Chapter Supply Chain Management as… 
Access to Raw Materials and Supplies 
Assurance of Quality 
Cost Management 
Productivity Management 
Avoidance of Reputational Risks
18 September 2014 
10 
Net Impact Professional Chapter Product 
Processor 
Middle Man 
Fisher 
Commercial Scale
18 September 2014 
11 
Net Impact Professional Chapter Higher Quantity – Lower Value
18 September 2014 
12 
Net Impact Professional Chapter 
"Characterizing Fishing Effort and Spatial Extent of Coastal Fisheries," Stewart et al. 
Closer to shoreline
18 September 2014 
13 
Net Impact Professional Chapter
18 September 2014 
14 
Net Impact Professional Chapter Illegal, Unregulated and Unreported Fishing 
Vessel Registration 
Permit & Licensing 
Catch Monitoring & Data Reporting 
Traceability
18 September 2014 
15 
Net Impact Professional Chapter Responsible Fisheries Law Enforcement & Market Pressure 
Vessel Registration 
Permit & Licensing 
Catch Monitoring & Data Reporting 
Traceability 
More Environmental Friendly Fishing Gear 
Dead end, Success rate = low
18 September 2014 
16 Net Impact Professional Chapter Supply Chain Management as… 
New Market Opportunities 
Access to More Sustainable Supplies 
Way to Address Social Needs 
Driver for Sustainable Development
18 September 2014 
17 
Net Impact Professional Chapter Beyond direct supply chain
18 September 2014 18 Net Impact Professional Chapter 
Marine Resources 
in the Gulf of Thailand 
Food Processors 
International Markets 
Domestic Markets 
Commercial Fishery 
Small-scaled Fishery 
Animal Feed Producers 
Aquaculture 
Middle Man 
Shrimp 
Uneconomical Fishes 
Economical Fishes
18 September 2014 
19 
Net Impact Professional Chapter
18 September 2014 
20 
Net Impact Professional Chapter 
Sustainable Livelihood 
Well-being 
Natural Resources 
Way of Life
18 September 2014 
21 
Net Impact Professional Chapter 
Model for Shared Value 
For Public Partners 
For Private Partner 
Improved Economy 
Sustained Capital Inflow via Supply Chain of Sustainable/ Responsible Products 
Improved Quality of Life 
Strengthened Conservation Efforts 
Enriched Resources 
New Market Opportunity (Niche) 
Wider Stakeholder Engagement Opportunity 
Continuous Supply of Raw Materials
18 September 2014 
22 
Net Impact Professional Chapter 
Bang Son Chumphon
18 September 2014 
23 
Net Impact Professional Chapter 
Marine Resources 
in the Gulf of Thailand 
Food Processors 
International Markets 
Domestic Markets 
Commercial Fishery 
Small-scaled Fishery 
Animal Feed Producers 
Aquaculture 
Middle Man 
Shrimp 
Uneconomical Fishes 
Economical Fishes
18 September 2014 
24 
Net Impact Professional Chapter 
1.Start with supply chain 
2.Think beyond for new opportunities 
3.Engage opportunity back to supply chain
Creating shared value through supply chain management

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Creating shared value through supply chain management

  • 1. Wit Soontaranun Sustainability Director 18 September 2014 Net Impact Professional Chapter 1 บมจ.ไทยยูเนี่ยน โฟรเซ่น โปรดักส์ THAI UNION FROZEN PRODUCTS PCL.
  • 2. 18 September 2014 2 Net Impact Professional Chapter
  • 3. 18 September 2014 3 Net Impact Professional Chapter
  • 4. 18 September 2014 4 Net Impact Professional Chapter
  • 5. 18 September 2014 5 Net Impact Professional Chapter Foundation of CSR A) Sustainable Development Philosophy -WE CAN : to leverage strength in business -WE CARE : for betterment of environment & society -WE CONNECT : by outreaching to stakeholder in the way we work B) Good Corporate Governance C) 10 Principles of United Nations Global Compact
  • 6. 18 September 2014 6 Net Impact Professional Chapter Sustainable Development Policy A) Engaging Stakeholders -Understand sustainability context -Engage stakeholder inclusively and in a meaningful way B) Adhering to Good Corporate Governance -Conduct business ethically and responsibly C) Promoting Human Rights and Well-being of People -Promote good employment practices -Committed to product responsibility, quality and safety of products -Occupational health and safety of employees D) Protecting the Nature E) Creating Shared Value -CSR leadership that adheres to wisdom and empowerment in caring for communities, environment and society at large
  • 7. 18 September 2014 7 Net Impact Professional Chapter
  • 8. 18 September 2014 8 Net Impact Professional Chapter Resource Holders Suppliers Distributors Processors Traders Retailers
  • 9. 18 September 2014 9 Net Impact Professional Chapter Supply Chain Management as… Access to Raw Materials and Supplies Assurance of Quality Cost Management Productivity Management Avoidance of Reputational Risks
  • 10. 18 September 2014 10 Net Impact Professional Chapter Product Processor Middle Man Fisher Commercial Scale
  • 11. 18 September 2014 11 Net Impact Professional Chapter Higher Quantity – Lower Value
  • 12. 18 September 2014 12 Net Impact Professional Chapter "Characterizing Fishing Effort and Spatial Extent of Coastal Fisheries," Stewart et al. Closer to shoreline
  • 13. 18 September 2014 13 Net Impact Professional Chapter
  • 14. 18 September 2014 14 Net Impact Professional Chapter Illegal, Unregulated and Unreported Fishing Vessel Registration Permit & Licensing Catch Monitoring & Data Reporting Traceability
  • 15. 18 September 2014 15 Net Impact Professional Chapter Responsible Fisheries Law Enforcement & Market Pressure Vessel Registration Permit & Licensing Catch Monitoring & Data Reporting Traceability More Environmental Friendly Fishing Gear Dead end, Success rate = low
  • 16. 18 September 2014 16 Net Impact Professional Chapter Supply Chain Management as… New Market Opportunities Access to More Sustainable Supplies Way to Address Social Needs Driver for Sustainable Development
  • 17. 18 September 2014 17 Net Impact Professional Chapter Beyond direct supply chain
  • 18. 18 September 2014 18 Net Impact Professional Chapter Marine Resources in the Gulf of Thailand Food Processors International Markets Domestic Markets Commercial Fishery Small-scaled Fishery Animal Feed Producers Aquaculture Middle Man Shrimp Uneconomical Fishes Economical Fishes
  • 19. 18 September 2014 19 Net Impact Professional Chapter
  • 20. 18 September 2014 20 Net Impact Professional Chapter Sustainable Livelihood Well-being Natural Resources Way of Life
  • 21. 18 September 2014 21 Net Impact Professional Chapter Model for Shared Value For Public Partners For Private Partner Improved Economy Sustained Capital Inflow via Supply Chain of Sustainable/ Responsible Products Improved Quality of Life Strengthened Conservation Efforts Enriched Resources New Market Opportunity (Niche) Wider Stakeholder Engagement Opportunity Continuous Supply of Raw Materials
  • 22. 18 September 2014 22 Net Impact Professional Chapter Bang Son Chumphon
  • 23. 18 September 2014 23 Net Impact Professional Chapter Marine Resources in the Gulf of Thailand Food Processors International Markets Domestic Markets Commercial Fishery Small-scaled Fishery Animal Feed Producers Aquaculture Middle Man Shrimp Uneconomical Fishes Economical Fishes
  • 24. 18 September 2014 24 Net Impact Professional Chapter 1.Start with supply chain 2.Think beyond for new opportunities 3.Engage opportunity back to supply chain