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Hi! Have we met?
@saskiavideler
The Dutchess bvba
* Royal Content Strategies, Content Creation &
Social Media Services*
Co-founder of:
Community Managers Belgium
&
Content Strategy Meetup Belgium
I <3 Rollerderby
Content Strategy
<3
Content Marketing
#CMBE <3 #CSMB
Content Strategy?
I am Saskia
Content Strategy
Getting the right content
At the right time
At the right place
To the right audience
Content Strategy
Message
Relevancy
Form
Place
Time
Tone of voice
No Content Strategy
for your social efforts?
With Content Strategy
for your social efforts
Start by listening & talking to your...
Current audience
Target audience
Stakeholders
...
Analyze
Create the perfect
Content Strategy
Do awesome
Content Marketing
Content Strategy ≠
Having a Facebook page
Having a Blog
Having a Twitter account
Writing blogposts, updates, tweets
...
So what about
Content Marketing?
Content Marketing
Creation & sharing
Execution of the strategy
Use the strategy to create awesome content
and to share it at the right time & place
Content Strategy & Content Marketing
#CMBE <3 #CSMB
meetup.com/Content-Strategy-Meetup-Belgium
@saskiavideler

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