1. The changing state of the sari
The changing state of the sari
Satya Paultwisted and turned the sari around by throwing on trousers and Ravi Bajaj took Indo-
eastern fusion to a whole level with the poncho sari.
Other designers too say the neo sari is a product of changing urban landscapes and lifestyles.
Sanjay Kapoor, managing director of Satya Paul, says the trouser sari was invented to improve
the “flexibility of the person wearing it” . Kapoor says that a few years after the label was born in
1985, the team realised that “we were a society at the crossroads” . “For 2,000 years, the sari
remained untouched. The different weaves and forms are beautiful but times have changed and
the customer is evolving,” he says. “The new customer is oriented towards an urban lifestyle
with an obvious lack of patience to learn the art of tying a sari,” he adds. According to Kapoor,
the ‘internationalisation’ of the sari is a crucial factor. “The essence of this sari stems from the
western look that it imparts to its wearer without compromising on the traditional Indian feel,”
he says, adding that the trouser sari received overwhelming response, especially in the NRI
community.
Satya Paul has a dedicated cell that works to create new forms of the sari. “I’m looking forward
to Madonna wearing this sari to help the Indian customer recognise the design strength of our
work,” he says.
Source: Times of India