Growth Hacking
@sauloarruda

Growth

Hacking

–Aaron Ginn
http://techcrunch.com/2012/09/02/defining-a-growth-hacker-three-common-characteristics/
“Growth hacking is a marketing technique
developed by technology startups which uses
creativity, analytical thinking, and social metrics to
sell products and gain exposure”

Dados
Dados e métricas são
fundamentais de um
caminho para o
crescimento

Criatividade
Growth Hacking é tanto
uma ciência quanto
uma arte

Curiosidade
Buscar aprofundar o
conhecimento sobre
como as coisas
funcionam

–Justin Caldbeck
http://techcrunch.com/2014/02/01/to-succeed-growth-hacking-has-to-focus-more-on-product-
development-than-marketing/
“To Succeed, Growth Hacking Has To Focus More
On Product Development Than Marketing”