Making advanced analytics work for you

1. Making Advanced Analytics
Work for You
by Dominic Barton and David Court

2. IMPORTANCE OF

3. • Identify, combine, and
manage multiple
sources of data

4. • Build advanced analytics
models for predicting
and optimizing
outcomes

5. •Advanced Analytics is the
autonomous or semi-
autonomous examination of
data or content using
sophisticated techniques and
tools, typically beyond those
of traditional business
intelligence (BI), to discover
deeper insights, make
predictions, or generate
recommendations

6. New big data technologies enable cost-effective storage,
processing and analysis of large amounts of data
• Modern and intuitive user interfaces allow more user
groups to draw insights and make informed decisions
• Advanced analytics software enables better analysis,
and analysis of relationships and future events.

7. An important characteristic of advanced analytics
projects is the comparatively high risk of failure

8. There is less guarantee that advanced analysis
will deliver the results expected

9. Furthermore, users of advanced analytics methods
should have expertise in working with
probabilities. While classic professional reports
almost always produce the correct numbers, the
probabilities generated by advanced analyses have
to be interpreted

10. The quality of a sales forecast or customer
classification must therefore not only be noted
and communicated for every single analysis, but
also continuously monitored and optimized

11. How to exploit big data ?
• Choose the Right Data
• Get the necessary IT support
• Build Models That Predict
and Optimize Business
Outcomes

12. • Develop business-relevant
analytics that can be put to use
• Develop capabilities to exploit
big data

13. •Name – Saurabh
Sethia
•Mail id-
saurabhsethia12@gm
ail.com