Presented by Jenny Heyns of Growing Technologies and Dan Herbert of Vectec for SWaMFest VII. For more information see http://www.growingtechnologies.com/ and http://www.vectec.org/

1. Marketing & Social Media

2. Marketing & Social Media Agenda Introduction Statistics Getting Started with Social Media What can Social Media do for me? What are you doing now? What can I be doing? Wrap Up Q & A

3. The Stats are there… 46% of daily searches are for info on Products or Services 78% of Internet users conduct product research online 38,000,000 people in the US age 13 – 80 said their purchasing decisions are influenced by social media, a 14% increase in the past six months A new member joins LinkedIn every second YouTube is the second largest search engine in the world 40% of US companies use Blogs for marketing purposes

4. Facebook Facebook officially hit the half-billion member mark last year, there are now some 700m Facebook users worldwide. The average Facebook user creates 90 pieces of content each month. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. The “Like” Button – Users who use the “Like” Button have 2x the number of friends in their network. Adding the “Like” Button can increase traffic up to 500% (Source: Mashable)

5. LinkedIn LinkedIn has grown by an impressive 100 percent from last year, it now has over 100 million users across the globe. Interestingly, 56% of these users are from outside of the US There were nearly 2 billion people searches on LinkedIn during 2010 More than one million companies have LinkedIn Company Pages

6. Twitter Since April, Twitter has gained 40 million users and a 62 percent increase in mobile use of the platform 1,000,000 people view customer service related tweets every week, with 80% of them being critical or negative in nature Twitter now states that 95m tweets are written each day. This is a staggering 250% increase

7. YouTube 176,000,000 US Internet users watched online video content in May 2011, an average of 15.9 hours per viewer More than 24 hours of video is uploaded to YouTube every minute

8. Getting Started with Social Media Step 1. Listen To What People Are Already Saying Step 2. Participate In The Conversation Step 3. Create, Share, And Build Your Presence Step 4. Stay At It And Meet People In The Real World

9. Listen To What People Are Saying Who, What, Where, and What?? AllTop and Technorati RSS Feeds (Really Short Syndication) All your industry experts in one place Google Reader/Outlook/Feedburner/Bloglines Blogs will lead you to the “where” Social Media/Mailing Lists/Forums Social News Sites What are they saying about YOU!

10. Participate in the Conversation Comment regularly on blogs well thought out comments brings attention to you/your company Answer Questions You are the expert in your industry, show it off Develop a following on Social Networks Share what you find with others who are interested Respond when mentioned Jump at the chance to keep the public interested

11. What can SM do for me?

12. What can SM do for me?

13. Create, Share, and Build Creation Commenter Audio / Video Sticking to a network or community Starting a blog How “geek” do you want to be? Choose your URL wisely (Hint: SEO) Theme of blog should be carefully considered

14. Create, Share, and Build (cont.) The actual Writing part… Let it all out Writer’s block? ‘There’s an app for that’ Started writing, now what? Is your site engaging? Does it lead to conversions? Are you reaching the correct customers? Choose a metric to focus on, Pageviews? Subscribers? Growth %? Etc

15. Stick-to-itive-ness and Real People This won’t happen over night, more like several months If it sounds like a lot of work, then it will be work… Networking (IN PERSON) Conferences, tweetups, workshops There are real people behind those avatars, and monikers, talk to them!!!

16. What are you doing now? No site at all Brochure Company Information Contact Us Product/Services Description Social Media – Step 1 Facebook and Twitter links Links to YouTube RSS for News, events, etc.

17. What Can You Be Doing? Social Media – Step 2 Facebook and Twitter Feeds (back and forth) YouTube Integration (seamless) Consume External RSS Feeds Blogging Build a Community – when it makes sense Site Membership Restricted access Full Facebook Integration – registration, like buttons, etc. eCommerce Increase Site Content – Be a source of information Share This Comments/Replies

18. What is right for me? Choose the right Social Media solutions for you and your organization Don’t choose easiest but smartest Let social media do some of the work

19. What is Right for Me? What is your goal and how is your target? Build Credibility? – Executives or a very specific niche is your target (services) Reaching more potential buyers? – All about the numbers (products) How much time can you or people within your organization dedicate?

20. Tips for Services Increase content on website Add external RSS Feed(s) – become a source of information Adds rich content to your site that has little to no management on your part Add insightful content – Blogging Active commenting and replies – can be time consuming but builds credibility and increases networking Add Site RSS Look at other ways to share/feature content Share This Tweet Email Newsletters Dynamic Home page content Facebook Like Button

21. Tips for Products Facebook Integration – use the social community to reach millions of people – Facebook Like Box Online Catalog – ecommerce community Makes way for punch out catalogs Add ratings to products Add email to a friend YouTube Demo Videos Product Videos RSS – for new or featured products or products on sale Other ways to share/feature content Email Newsletter Dynamic Home Page

22. Is it Working? Site Statistics - Analytics Reviewing comments Analyzing Membership/Community Client Feedback

23. Wrapping It Up Focus on what works for You and Your Organization Change or remove what is not working Do not over task yourself – it won’t work if you can’t maintain it Social Media is ever changing but not all are going to be the next “Facebook” Social Media – Phase it in

24. Contact Us Dan Herbert – VECTEC, Inc www.vectec.org dan.herbert@vectec.org Jenny Heyns – Growing Technologies www.growingtechnologies.com jheyns@growingtechnologies.com