This talk explores the path taken at Intuit, the maker of TurboTax, Mint and Quickbooks, to operationalize predictive analytics and highlights automations that have allowed Intuit to stay ahead of the fraud curve.

1. Boris Belyi & Dušan Bošnjaković
Payments Risk
Predictive Analytics & Decision Science

2. Agenda
Payments Overview
Identifying Risk
People and Teams
Strategies
Tools

3. 3Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
California Offices:
Mountain View, CA
Menlo Park, CA
Los Angeles, CA
San Diego, CA

4. 4Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Helping Small Businesses Grow

5. 5Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Payments Overview
One of the largest payment processors
for small and medium-sized businesses

6. Agenda
Payments Overview
Identifying Risk
People and Teams
Strategies
Tools

7. 7Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Identifying Risk
Chargebacks & Merchant Risk
1. Jane is unhappy with her cupcakes &
she calls her issuing bank to dispute a
charge (a chargeback)
2. We follow up with the merchant
to represent them in the dispute
process.

8. 8Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Identifying Risk
Chargebacks & Merchant Risk
1. Jane is unhappy with her cupcakes &
she calls her issuing bank to dispute a
charge (a chargeback)
2. We follow up with the merchant
to represent them in the dispute
process.

9. 9Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Identifying Risk
Minimizing Risk By:
Underwriting Merchant Accounts
Monitor Transactions and Behavior

10. 10Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Identifying Risk
Riskiness of the merchant
Potential exposure
Investigator bandwidth
Odds of making right
decision
Time
Challenges
Risk
Investigator
Capacity
Cases in Order
of Importance
Time

11. Agenda
Payments Overview
Identifying Risk
People and Teams
Strategies
Tools

12. 12Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
People & Teams
Organizing Data Science
Domain Knowledge
Financial Analysts
Fraud Analysts
Risk Agents
Financial Projections
Industry Research
Reporting & Dashboarding
Case Investigation
Business Rules Development
Predictive Model Development
ETL Processing
Data Warehouse Development
Analytical Environment Development
Analytics
Technical Data Analysts
Data Scientists
Engineering
Data Engineers

13. Agenda
Payments Overview
Identifying Risk
People and Teams
Strategies
Tools

14. 14Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Strategies
Account Lifetime Risk Detection
Underwriting
Trend
AnalysisPost
Underwriting Account Monitoring
Time

15. 15Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Account Monitoring
Strategies
Account Lifetime Risk Detection
Trend
AnalysisPost
Underwriting
Underwriting
Time
Underwriting
3rd party data aggregation
Simple model (efficiency)
Business Rules Engine (BRE)
Immediate response

16. 16Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Account Monitoring
Strategies
Account Lifetime Risk Detection
Underwriting
Trend
AnalysisPost
Underwriting
Time
Post Underwriting
Complex models – ensambles
Link analysis
Less need for transparency for auto-decisions

17. 17Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Account Monitoring
Post
Underwriting
Strategies
Account Lifetime Risk Detection
Underwriting
Trend
Analysis
Time
PATTERN 2:
Location E
Product F
Device Type G
Sales Channel H
PATTERN 1:
Location A
Sales Channel B
Device Type C
Business Type D
65 % FRAUD
92 % FRAUD

18. 18Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Trend
AnalysisPost
Underwriting
Strategies
Account Lifetime Risk Detection
Underwriting
Time
Account Monitoring

19. Agenda
Payments Overview
Identifying Risk
People and Teams
Strategies
Tools

20. 20Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Tools
3rd Party Data
APIs
Intuit Analytics Cloud
(IAC)
Application Source Data
Risk Analytics
DB cluster
Data In

21. 21Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Tools
Risk Analytics
DB cluster
Case Management &
Investigation System
Business Rules
Engine
Data Out
Modeling
Environment

22. 22Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Tools
Risk Analytics
DB cluster
Case Management &
Investigation System
Business Rules
Engine
Data Out
Modeling
Environment

23. 23Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Modeling
Environment
Tools
Risk Analytics
DB cluster
Case Management &
Investigation System
Data Out
Business Rules
Engine

24. 24Intuit Confidential and ProprietaryIntuit Confidential and ProprietaryIntuit Confidential and Proprietary
Business Rules
Engine
Modeling
Environment
Tools
Risk Analytics
DB cluster
Data Out
Case Management &
Investigation System

25. We are hiring…
Data Scientists
Software Engineers
Risk Analysts
…

26. Thank you!
Questions?