1.
WE RUN
SCRUM
SCRUM
OVERVIEWData Con LA 2019
University of Southern California

2.
INTRODUCTION
Sonia Macias, MBA, CSM, CSPO, PMP, CISA, CPA
B.S. Marshall School of Business, USC
Scrum Master / Product Owner / Project Manager
Scrum Transformation
Global Entertainment Studios: Fox Sports and
Entertainment, Disney, Warner Bros., Universal Studios,
Universal Music Group, Sony Pictures Entertainment

3.
AGENDA
Agile
• Agile
• What is Agile?
• Agile Values
• Agile 12 Principals
Scrum Tools
• Scrum Team
• Scrum Ceremonies
• Scrum User Story
• Scrum Product Backlog
• Scrum Certifications
• Jira
• Confluence

4.
9/2/2019
AGILE SOFTWARE DEVELOPMENT HISTORY
PRE-2001 2001
.
Source: PM World360 Magazine
Software
Development
wasn’t working
• Long lag times
from
requirements to
software delivery
 Iterative
development
 Frequent
delivery of
business value
 Rapid feedback
and willingness
to change
Response to
Change

5.
9/2/2019
WHAT IS AGILE?
Framework for software development
Based on the Agile Manifesto set of values and principles

6.
9/2/2019 6
1. Our highest priority is to satisfy the customer through early
and continuous delivery of valuable software.
AGILE MANIFESTO
2. Welcome changing requirements, even late in
development. Agile processes harness change for the
customer's competitive advantage.
3. Deliver working software frequently, from a couple of
weeks to a couple of months, with a preference to the shorter
timescale.

7.
9/2/2019 7
4. Business people and developers must work together daily
throughout the project.
AGILE MANIFESTO
5. Build projects around motivated individuals. Give them
the environment and support they need, and trust them to
get the job done.
6. The most efficient and effective method of conveying
information to and within a development team is face-to-
face conversation.

8.
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7. Working software is the primary measure of progress.
AGILE MANIFESTO
8. Agile processes promote sustainable development. The
sponsors, developers, and users should be able to maintain a
constant pace indefinitely.
9. Continuous attention to technical excellence and good
design enhances agility.

9.
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10. Simplicity--the art of maximizing the amount of work
not done--is essential.
AGILE MANIFESTO
11. The best architectures, requirements, and designs emerge
from self-organizing teams.
12. At regular intervals, the team reflects on how to become
more effective, then tunes and adjusts its behavior
accordingly.

10.
9/2/2019 10
SCRUM
S • Teams deliver products in short cycles
• Fast feedback
• Continual improvement
• Rapid adaptation to change
C
R
U
M
AN AGILE FRAMEWORK

11.
SCRUM TEAM
Vision
9/2/2019 11
PRODUCT
OWNER
DEVELOPMENT
TEAM
SCRUM
MASTER
• Maximizes the value
of the product
• Manages the Product
Backlog
Build
Scrum
Coach
• Deliver an increment of
“Done” product at the end of
each Sprint
• Self organizing
• Servant leader
• Facilitates removing
blockers
• Helps everyone unders
Scrum practices, rules
values

12.
9/2/2019 12
SCRUM CEREMONIES
SPRINT IS THE HEART OF THE SCRUM

13.
9/2/2019 13
SCRUM CEREMONIES
FRAMEWORK TO GET WORK DONE
Sprint Planning
• Team planning meeting to determine the work to complete in the
upcoming
• Monthly planning and re-planning
Daily Stand Up (Scrum)
• Transparency, knowledge, and communication
• Time-boxed 15 minutes
 What did you do yesterday? (Jira Story #)
 What will you do today? (Jira Story #)
 Are there any blockers in your way? (Jira Story #)

14.
9/2/2019 14
SCRUM CEREMONIES
DEMONSTRATE THE DONE FUNCTIONALITY
Demo completed work done in Sprint
Product Owner accepts/rejects User Story based on acceptance
criteria

15.
9/2/2019 15
SCRUM CEREMONIES
RETROSPECTIVE
Inspection and create a plan for improvement
1. What worked well for us?
2. What did not work well for us?
3. What actions can we take to improve our process going
forward?

16.
9/2/2019 16
SCRUM
USER STORY
Requirement for any functionality or feature
• “As a <user role/customer>, I want to < goal to be accomplished> so
that I can <reason of the goal>”.
• Example: As an Ad Sales Planner, I want to enter the Deal Number
in the Ad Sales dashboard, so that I can search the ad sales by deal
number.

17.
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SCRUM
ACCEPTANCE CRITERIA
Accepted conditions or business rules which the functionality or
feature should satisfy and meet
“Given some precondition, when I do some action, then I
expect the result”.
Example: When I open the Ad Sales dashboard and enter the deal
number, then the ad sales by deal number displays.
Estimate User Story Points – 1 point = 1 day or less of work, 4
points = 4 days of work or less

18.
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SCRUM
JIRA
• Create user stories, plan sprints, and distribute tasks
across Scrum team
• Transparency

19.
9/2/2019 19
SCRUM
CONFLUENCE
• Landing Page for project and team wiki
• Track Scrum Ceremonies, Sprint Scrum status
• Tightly integrated with Jira

20.
9/2/2019 20
SCRUM
CERTIFICAITONS
Distinguish yourself as a Scrum practitioner.
Certified Scrum Master (CSM)
Certified Product Owner (CSPO)
Certified Scrum Developer (CSD)
Scrum Alliance training courses:
https://www.scrumalliance.org/get-certified

21.
9/2/2019 21
SCRUM
REFERENCES
Agile Alliance. (2019). Principles based on the Agile Manifesto.
Retrieved from https://www.agilealliance.org/agile101/practices-timeline/
Schwaber, K., Sutherland, J. (2017, November). The Definitive Guide to Scrum: The Rules of
the Game. The Scrum Guide. Retrieved from
https://www.scrumguides.org/docs/scrumguide/v2017/2017-Scrum-Guide-
US.pdf#zoom=100
Scrum Alliance. (2018). Scrum Alliance. Retrieved from https://www.scrumalliance.org/
Software Testing Help. (2018). What is User Story and Testing Acceptance Criteria
(Examples). Retrieved from https://www.softwaretestinghelp.com/user-story-acceptance-
criteria/

22.
THANK YOU
DATA CON LA
ORGANIZERS, SPONSORS,
VOLUNTEERS,
PARTICIPANTS & USC!

23.
FIGHT ON!
Linkedin:
https://www.linkedin.com/in/sonia-macias-
mba-csm-cspo-pmp-cisa-cpa-74aa99/
E-mail: kjlh1234567@gmail.com
kjlh: kindness, joy, love, &
happiness!