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HandsOnWP.com @nick_batik@sandi_batik
How to Structure a
Content Strategy That Works
Austin WordPress Meetup
April18, 2016
Presented By Sandi Batik & Nick Batik

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HandsOnWP.com @nick_batik@sandi_batik
WordPress
Beginner Question
Do you understand
the difference
between a Page
and a Post?

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HandsOnWP.com @nick_batik@sandi_batik
Do you understand how to use
Categories to guide
your Content Strategy?

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HandsOnWP.com @nick_batik@sandi_batik
Do you understand the purpose of
WordPress Tags?

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HandsOnWP.com @nick_batik@sandi_batik
5-step System to Write Copy That
Consistently Attracts Your Target
Clients
and Organically Build SEO

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HandsOnWP.com @nick_batik@sandi_batik
STEP 1
Take the time to
analyze what
information your
target market is
looking for and why.
What problems are
they trying to solve?

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HandsOnWP.com @nick_batik@sandi_batik
STEP 2
Set your Categories
to those high-level
topics that
represent the topics
your clients are
seeking

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HandsOnWP.com @nick_batik@sandi_batik
STEP 3
Turn on the Idea
machine
- look for ongoing topic
conversations-online & off
- Use your blog and
Cornerstone pages to
express your unique
value as an industry
expert

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HandsOnWP.com @nick_batik@sandi_batik
STEP 4
Tune Your
Idea Machine
Feedly
https://feedly.com/i/welcome
Goggle Alerts
http://www.wikihow.com/Use-Google-Alerts

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HandsOnWP.com @nick_batik@sandi_batik
STEP 5
• Use a Content
Framework
• Every thing I know
about writing I owe to:
• Mother Mary Gerald
• Copyblogger
• & Troy Dean

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HandsOnWP.com @nick_batik@sandi_batik
The WordPress Blogger
Six Step Framework

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HandsOnWP.com @nick_batik@sandi_batik
THE PROMISE
Your blog introduction should outline the promise of what you will deliver
The 'Big Why' someone invest their time with you
How will they benefit?

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HandsOnWP.com @nick_batik@sandi_batik
THE PROBLEM
Next your content needs to outline the problem your
readers are facing - which reinforces why they need
read your article

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HandsOnWP.com @nick_batik@sandi_batik
MYTH BUSTING
This is the part of the blog or Cornerstone copy you position
yourself as an expert by busting a common myth your
readers are likely to believe.

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HandsOnWP.com @nick_batik@sandi_batik
THE METHOD
In this section of your content you actually teach your
3 to 7 teaching points.

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HandsOnWP.com @nick_batik@sandi_batik
THE DO’S & DON’TS
In this section you outline the some of the tips for
advanced users and the mistakes that newcomers
make.

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HandsOnWP.com @nick_batik@sandi_batik
NEXT STEPS
Finish off your piece of content with a call to action or
an action step. Give your readers something to do
and they are far more likely to remember you

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HandsOnWP.com @nick_batik@sandi_batik
Cool Tools To Help Build
Your Content Strategy

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HandsOnWP.com @nick_batik@sandi_batik
Edit Flow
An editorial workflow management system
https://wordpress.org/plugins/edit-flow/

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HandsOnWP.com @nick_batik@sandi_batik
Table Press
allows you to add tables into your WordPress posts and pages
without writing any HTML or CSS.
https://wordpress.org/plugins/tablepress/

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HandsOnWP.com @nick_batik@sandi_batik
Canva
intuitive drag and drop interface creates
beautiful graphic designs edit images
easy to use even for beginners
https://www.canva.com/

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HandsOnWP.com @nick_batik@sandi_batik
PictoChart
create beautiful infographics charts and presentations
http://piktochart.com/

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HandsOnWP.com @nick_batik@sandi_batik
Navigation Tips and Tricks
What issues are tripping you up?

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HandsOnWP.com @nick_batik@sandi_batik
Navigation Resources
WordPress Mega Cheat Sheet
http://wptricks.net/monster-wordpress-cheat-sheet/
"Working the "404 Error" Page
http://wptricks.net/create-effective-404-page-wordpress/

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HandsOnWP.com @nick_batik@sandi_batik
FREE RESOURCES
Nick and I are working on adding new resources to the Hands On
WordPress Free library every week, so check in often.
For a free copy of the freelance resources and places to find freelance
projects go to: https://handsonwp.com/join-library/
GET CONNECTED — Join and contribute to the Austin WordPress
Tribe athttp://www.meetup.com/austinwordpress.
We look forward to seeing you at a #WPATX meetup soon

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HandsOnWP.com @nick_batik@sandi_batik
Sandi Batik
WordPress evangelist, consultant, trainer, curricula
developer, author, unapologetic geek, unrepentant
capitalist, lucky enough to do what I love everyday. I’ve
served as Austin WordPress Meetup co-organizer since
2010. With my husband Nick Batik, co-founded Pleiades
Publishing Services in 1992 and Hands-On WordPress
Training in 2010.
Follow me @sandi_batik / @WPATX
Contact me at: handsonwp.com
https://www.linkedin.com/in/hsandrachevalierbatik
Presenter

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HandsOnWP.com @nick_batik@sandi_batik
Nick Batik
Started in web development in 1994 and have been a
WordPress consultant, and web developer since 2007.
A WordPress evangelist, I’ve served as Austin
WordPress Meetup co-organizer since 2010. With my
partner, co-founded Pleiades Publishing Services in 1992
and Hands-On WordPress Training in 2010.
Follow me @nick_batik / @WPATX
Contact me at: handsonwp.com
https://www.linkedin.com/in/nicholasbatik
Presenter