1. April 15, 2013 Page 1 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Video Resume & Chat!
And why it matters to your success!

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How’s your Google juice?

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Acceptance curve (2011)
“Law of Diffusion” Wikipedia image
Video Use by
Businesses
Social Media
Use by Businesses

4. April 15, 2013 Page 4 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Acceptance curve (2012)
“Law of Diffusion” Wikipedia image
Video Use by
Businesses
Social Media
Use by Businesses
Video Hangouts
Used by
Businesses

5. April 15, 2013 Page 5 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Acceptance curve (2013)
“Law of Diffusion” Wikipedia image
Video Use by
Businesses
Social Media
Use by Businesses
Video Hangouts
Used by
Businesses

6. April 15, 2013 Page 6 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Remember
PROMOTION
&
ENGAGIING
IS
YOUR
RESPONSIBILITY

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Every share is a potential spark
toward a wildfire of awareness
and engagement.
Source: ReelSEO Video Marketing: The Social Video Blueprint, Part 4

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No find strategy
5
Post

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ROI for social media
Return
On
Involvement

10. April 15, 2013 Page 10 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
It’s not
whether or not you are online
anymore…
It’s now about
how frequently & how long
you are online!

11. April 15, 2013 Page 11 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
If a picture is worth
1,000 words
Imagine what
One video is worth!

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Nothing
demonstrates better than
an actual demonstration!

13. April 15, 2013 Page 13 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
It’s not all cats & babies
2nd largest search engine
Video is social
Increased sales & conversion rate
Get to know you…trust you…
…and believe in you

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YouTube

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Videos
&
Video Resumes
&
Video Conferencing
Builds Trust!

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Illustrates your character

18. April 15, 2013 Page 18 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Find the influencers
It’s not who you know,
it’s who knows you and
what they share about you!
~ Jeffrey Gitomer

19. April 15, 2013 Page 19 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Control your image

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Who’s talking about you

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7
Promote

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11%
21%
68%
Skilled
Unaware
Fear
Fear & talent
Public speaking
Public opinion
Loss of control
Not knowing what to talk
about
Not knowing where to start
Not knowing how to do it
Fear of the unknown

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Google Plus
Search king
Profile
Places
THE plus
Hangouts (on air)
Events

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Google+ is a must

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Hangouts (on air)
Video conferencing/chat
Ten seats
Interfaced applications

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Invite for private/public

27. April 15, 2013 Page 27 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Events
Special invites
Organized sharing
Pay To participate

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Google+ hangout tools

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Be the presenter you can be
Picture from “The Jetsons” cartoon TV series

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What are you learning

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Who are you trying to reach

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Video interview basics
How is your stage?
How do you look?
How will you brand?

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Showing your nerves

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Dress for success
4
Present

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Eye contact
4
Present

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SMILE for the camera

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Trigger rememberance

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Every second counts
Earn trust first
Engage or lose them
Engage with a question
No one gives a poop who
you are until you earn
viewers trust!

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Be memberable
Not Boring!

40. April 15, 2013 Page 40 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
3 e’s of building trust
make sure your content:
educates,
entertains &
empowers
your (inter)viewers!

41. April 15, 2013 Page 41 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Content
Context
Structure

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Believability
Trumps
Credibility

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Believability is
Vocal Variety
 Level + Tempo + Pauses
Tone
 Authority + Empathy + Inspiration
Facial Expression
 Eyes + Posture
Words
 Message

44. April 15, 2013 Page 44 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Talk
WITH
Not
@
Your audience

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I:U ratio

46. April 15, 2013 Page 46 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Audio matters
Repeat 10x
 Put a cup
 Fat lazy cat
 Hot and Cold
Warm water with lemon
(nothing caffeinated or
milk based)
4
Present

47. April 15, 2013 Page 47 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
What makes people
want to share
~ Seth Godin

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Friendly
Trumps
Funny

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24%
50%
26%
Introduction
Body
Closing
Script structure

50. April 15, 2013 Page 50 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Start with why
~ Simon Sinek

51. April 15, 2013 Page 51 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Share your story
Succinct & distinct
message
Relevant concept of
interest
Individual connection with
you
No risk for the interviewer!
Opportunity to build a trusting relationship!

52. April 15, 2013 Page 52 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Paint a picture
What do you have in
common?
What three points about to
make about your character?
Where is your passion?
What stories can you share?

53. April 15, 2013 Page 53 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Avoid curse of knowledge

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It’s not what you know
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Audience You

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Audience comfort
Opportunity to build a trusting relationship!

56. April 15, 2013 Page 56 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Slide:ology
1. Promote yourself with memorable pictures!
2. No more than 20-30 words per slide!
3. Use large fonts (think mobile)!
4. Remove ALL in-slide animation!
5. Only ONE transition style!

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Present:ology
1. NEVER read your slides!
2. If it doesn’t add information…take it out!
3. Allow a moment of silence before talking about
the slide…if at all!
4. Leave them wanting more!
5. Contact information!

58. April 15, 2013 Page 58 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Do
Do Not
Try
The force is with you

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What’s your competition doing?

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Your questions answered
TalkToUs@Viditude.com

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Learn more
Available in the
Amazon Kindle
Store

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You want to leverage video to increase your search
juice
You want help with one, some, or the entire
YouTube Marketing process
You want to provide
value to your team or
customers with a
social video seminar!
You need Viditude! when

63. April 15, 2013 Page 63 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
The helpful combination
SPEECH
COACH
BUSINESS
STRATEGIST
VIDEO-
GRAPHER
Your YouTube Marketing Strategist!

64. April 15, 2013 Page 64 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Who is Pat Ferdinandi
Mark Twain Said It Best:
She was not quite what you would call refined.
She was not quite what you would call unrefined.
She was the kind of person that keeps a parrot.
~ Following the Equator;
Pudd’nhead Wilson’s
New Calendar

65. April 15, 2013 Page 65 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Find me
Viditude
Pat Ferdinandi ~ Viditude
Viditude
Pat Ferdinandi ~ Viditude
Pat Ferdinandi ~ Viditude
Viditude.com
973.509.9427
TalkToUs@Viditude.com

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973.509.9427
TalkToUs@Viditude.com

67. April 15, 2013 Page 67 TalkToUs@Viditude.com ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!
Who is Pat Ferdinandi
The world of public speaking has expanded to the web. You now need a video to promote yourself, your
brand, your product or service and company. You also need to know how to talk on camera through video
chats. The art of public speaking teaches you how to speak clearly, concisely, and compellingly to connect
with viewers through a static video or chat. This opportunity has been so enticing that after 30 years in
Information Technology for Fortune 100 companies, Pat Ferdinandi took a sharp right turn to begin a new
career . Pat leveraged her existing skills of business architecture, strategy planning, system design, and
public speaking to help small companies demonstrate their value through video and video-chat. Ms.
Ferdinandi speaks and instructs business people on how to talk to the camera and create the right video to
promote their business on YouTube. She is a published author of 9 books (commercial and self-published).
Her latest book is titled "Your Video Playbook: how to demonstrate your value through video.
Mark Twain Said It Best:
S h e w a s n o t q u i t e w h a t y o u w o u l d c a l l r e f i n e d .
S h e w a s n o t q u i t e w h a t y o u w o u l d c a l l u n r e f i n e d .
S h e w a s t h e k i n d o f p e r s o n t h a t k e e p s a p a r r o t .
~ Following the Equator; Pudd’nhead Wilson’s New Calendar