mission model, mission model canvas, customer development, Hacking for Defense, lean startup, stanford, startup, steve blank, Pete Newell, Joe Felter, minimum viable product
3. austra lumina
Sponsor: USSOUTHCOM
Week 10
Problem: Lack of communication and
situational awareness capabilities
with foreign partners hinders success
of tactical operations.
Solution: Create low-cost situational
awareness and comms capability
using commercial satellite networks
linked to a mobile application.
Week 0
Problem: New capabilities for
persistent Illicit Maritime Activity
Detection and Monitoring
desired by SOUTHCOM/JIATF-S.
Solution: Improve detection
rates with data analytics.
101 interviews conducted
4. Xuan Hao Ong Sam Jackson Vishakh Hegde Benjamin Tan James Hennessy
MS MS&E
BS Aero. Engineering
MBA
BA Political Science
MS ICME
BS & MS Physics
MS MS&E
BSc Actuarial Science
BS CS & Applied
Mathematics
Aerospace, Military
Engineering & Design
Technology
Strategy & Ops
Machine Learning,
Computer Vision
Military UAVs,
Statistical Modeling
Computer Science,
Genomics
Our Team
9. “You don’t know how much you don’t know”
- H4D Teaching Team
The starting point for our journey
10. Joint Inter-Agency Task Force - South
(JIATF-S)
Law Enforcement /
International Partners
Dept. of
Justice
Our sponsor’s mission
11. Joint Inter-Agency Task Force - South
(JIATF-S)
Law Enforcement /
International Partners
Dept. of
Justice
First Focus
Our first focus: Targeting and Detection
12. Targeting and Detection are the key mission goals;
Analysts are the key beneficiary;
Analytics tools can improve targeting & detection success
Focus: Targeting and Detection
13. Key finding:
Ocean is very, very big
“Even if you know where a
[suspect] boat is, it may be
days to intercept…”
- Captain, U.S. Coast Guard
14. “We’re trying to detect
small, fast-moving
objects, in very large
parts of the ocean… with
persistent monitoring
capacity issues.”
- US SOUTHCOM Sponsor
Key finding:
Insufficient sensor data,
sensor platforms, to feed
proposed models
15. Pivot #1
Detection → Monitoring
Sensor capability, persistence are the challenges;
Low-cost, unmanned platforms are the solution
16. Joint Inter-Agency Task Force - South
(JIATF-S)
Law Enforcement /
International Partners
Dept. of
Justice
New Focus
New focus: Monitoring
First Focus
17. “We already have more known threats than we can
pursue with our current assets…”
- Captain, U.S. Coast Guard
However…
“The amount of drugs out of South America
significantly exceeds our assets available to interdict.”
- P-3 Pilot, U.S. Air Force
22. Joint Inter-Agency Task Force - South
(JIATF-S)
Law Enforcement /
International Partners
Dept. of
Justice
New FocusPrior Focus
New focus: Monitoring & Interdiction
23. “Knowing where to look
and where not to look
can drastically increase
the efficiency of the
search.”
- U-2 Pilot, U.S. Air Force
Predicting the search space
can enhance the
effectiveness of each asset
Key finding:
25. “We understand the travelling salesman problem, but we
do not even have a blue force tracker for foreign
partners.”
- JIATF-S Innovation Council
However…
27. - Foreign Liaison
Officers
- Innovation and
Technology, JIATF-S
- U.S. P-3 Pilot,
formerly operating
out of El Salvador
ES
New focus: Tactical Communication
29. “Sounds like people want to give you
funding…”
- US SOUTHCOM Sponsor
“You guys are definitely on the right
track… show the affordability model, and
it will definitely be used.”
- - Senior Executive Service,
- Office of Naval Research
Product
Mission
Fit (!)
31. Data Analytics US SOUTHCOM
JIATF-S
Watch Floor
US
Interdiction Crew
Tactical
Communication
US SOUTHCOM
JIATF-S
Watch Floor
US
Interdiction Crew
Foreign
Interdiction Crew
Foreign
Command Center
Initial problem might not be the problem!!!
32. Mission Model Canvas
BeneficiariesKey Activities
Key Resources
Key Partners Buy-In/Support
Deployment
Mission AchievementMission Budget/Costs
Value Proposition
1. Market research into sat-
comm device
2. Develop Comms App
interface
3. Procure Sat-Comms device
4. Workflow optimization and
automation
- J72, USSOUTHCOM
- JIATF-S, USSOUTHCOM
- International Affairs, J9
- Foreign LNOs and
militaries (S. America)
- Sat-comms companies
(eg Garmin, SPOT,
TextAnywhere)
Strategic
- 15% increase in number of interdicted drug vessels
Operational
- x% reduction in number of illegal vessels “lost” at foreign partner level
Tactical
- x% reduction in a single OODA loop cycle (foreign interdiction missions)
- x% reduction in time spent on detection
- Introduce MVP to Local
Interceptor Crew, Nav
Officers, and Proxies
- Small scale deployment of
MVP to foreign interdiction
crews of a single country
- JIATF-S and foreign partner
level adoption and integration
Fixed:
- Design & engineering (software/hardware)
- Market research
- Technology acquisition
Variable:
- Technology updates
- Access to computational
power
- Open-source data analysis
tools
- UAV SMEs (as key sensor
platform)
- Access to existing
communication system
- Support from Internat. Affairs
J9 and Foreign LNOs
- Ride on existing / introduce
CotS systems
- Implementation by foreign
interdiction crews or local
proxies
- Increase detection effiiency:
reduce time taken for detection
through a clear, secured, line of
direct communication
- Improve decision effectiveness
and efficiency: allow Ops Analyst to
better assist detection effort by
allowing for instantaneous
communication and real-time input of
new intel
- Ease interdiction resource
constraint: improve
coordination/communication with
interdiction agencies
Primary
- Foreign partners’ Interceptor
Crew deployed to investigate illegal
ships
- Foreign partners’ Operations
Center to coordinate the mission
- JIATF-S J3 Watch Floor Ops part
of coordination effort
Secondary
- USCG interdiction teams
deployed to investigate illegal ships
Tertiary
- Sat comm companies
- UIUX companies
Value Proposition
- Increase detection efficiency
- Improve decision
effectiveness and efficiency
- Ease interdiction resource
constraint
Beneficiaries
Primary
- Foreign partners’ interceptor
crew deployed to investigate
illegal ships
- Foreign partners’ operations
center in charge of the
mission
- JIATF-S J3 Watch Floor Ops
as part of the overall
coordination agency
35. Key Factors influencing MVP
BeneficiariesKey Activities
Key Resources
Key Partners Buy-In/Support
Deployment
Mission AchievementMission Budget/Costs
Value Proposition
1. Market research into sat-
comm device
2. Develop Comms App
interface
3. Procure Sat-Comms device
4. Workflow optimization and
automation
- J72, USSOUTHCOM
- JIATF-S, USSOUTHCOM
- International Affairs, J9
- Foreign LNOs and
militaries (S. America)
- Sat-comms companies
(eg Garmin, SPOT,
TextAnywhere)
Strategic
- 15% increase in number of interdicted drug vessels
Operational
- x% reduction in number of illegal vessels “lost” at foreign partner level
Tactical
- x% reduction in a single OODA loop cycle (foreign interdiction missions)
- x% reduction in time spent on detection
- Introduce MVP to Local
Interceptor Crew, Nav
Officers, and Proxies
- Small scale deployment of
MVP to foreign interdiction
crews of a single country
- JIATF-S and foreign partner
level adoption and integration
Fixed:
- Design & engineering (software/hardware)
- Market research
- Technology acquisition
Variable:
- Technology updates
- Access to computational
power
- Open-source data analysis
tools
- UAV SMEs (as key sensor
platform)
- Access to existing
communication system
- Support from Internat. Affairs
J9 and Foreign LNOs
- Ride on existing / introduce
CotS systems
- Implementation by foreign
interdiction crews or local
proxies
- Increase detection effiiency:
reduce time taken for detection
through a clear, secured, line of
direct communication
- Improve decision effectiveness
and efficiency: allow Ops Analyst to
better assist detection effort by
allowing for instantaneous
communication and real-time input of
new intel
- Ease interdiction resource
constraint: improve
coordination/communication with
interdiction agencies
Primary
- Foreign partners’ Interceptor
Crew deployed to investigate illegal
ships
- Foreign partners’ Operations
Center to coordinate the mission
- JIATF-S J3 Watch Floor Ops part
of coordination effort
Secondary
- USCG interdiction teams
deployed to investigate illegal ships
Tertiary
- Sat comm companies
- UIUX companies
Information
Security
Trust
Upkeep Cost
38. “We do not want to reveal
pattern of life.”
- Operational Test and Evaluation,
JIATF-S
“Many startups fail because
they neglected security
concerns.”
- H4D Teaching Team
Lesson
Engage security experts
early on in product
development
Problem: Information Security
39. “Communicating common
situational picture currently
takes up a huge bandwidth
and [satellite comm.] is
expensive”
- Deputy Director of International
Affairs, JIATF-S
Solution
Leverage existing devices
-
Light communication
Problem: Cost
41. The path forward…
… May involve pursuing ONR or
USSOUTHCOM resources to keep going!
… but at the least will include details for
how our sponsor can pursue the next steps
Where do we end?
42. Proof of concept with
a simple prototype of
low-fidelity Minimum
Viable Product
Video has more
details of prototype
in action!
Where does our product end? (TRL / IRL)
43. Our work would not have been possible without our sponsors (and other supporters)
Special thanks to:
• Our direct sponsors at USSOUTHCOM: Mr. Juan Hurtardo, LTC Todd Moe, Dr. Andrew Higier
• Our supporters in JIATF-S: Mr. Fred Scali, MAJ Marada Phillips
• Our mentor: Daniel Bardenstein
And not least, the additional 80+ contacts who generously provided their time…
Thank you for your consistent support, feedback, and engagement!
Acknowledgement and Thanks
44. Additional questions?
Contact us at:
o australumina@lists.stanford.edu
Or individually:
o xong@stanford.edu
o bentwk@stanford.edu
o vishakh@stanford.edu
o samuel.jackson@Stanford.edu
o jameshennessy@stanford.edu
Additional questions?
Read more about our journey:
australumina.wordpress.com
46. We have sought to capture the flow of mission
achievement from a tactical, operational, and strategic
level
We have also drawn a distinction between “mission
achievement” and “systems achievement”
Based on in-depth sponsor and stakeholder interviews, we
believer we will deliver results in both dimensions
Mission achievement:
• Mission speed ++
• Mission success rate ++
Systems achievement:
• Cost --
• Capability ++
These will support the ultimate mission of JIATF-S,
USSOUTHCOM, and partner nations: disrupt illict
activities, and illict networks
Mission Achievement
Mission achievement – draft framework
47. (Not included in submitted
materials)
Available for upload for final documentation purposes