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First MMC
Notes for each Mission Model Canvas section are in the “slide notes” section
Key Partners Key Activities
Key Resources
Value Propositions Buy-in & Support Beneficiaries/Stakeholders
Deployment
Mission Budget / Costs
Mission Achievement / Success
Factors
UNHCR and on the ground NGOs for
distribution and information
European Governments for information,
access and accreditation
State Department for information and
distribution
Governments of safe third-party states for
on-the-ground information, including the
Turkish government
Coast guard for some of the identification
process
NGOs in the water (e.g. DWB) for some
identification process
Hospitals/morgues for better information
on missing people
Key suppliers
Amazon Web Servers
What problem?
For refugees and their families: (1) we
consolidate information about missing
persons across on-the-ground orgs and (2)
develop means to identify perished persons.
Value?
This will increase the chances of finding
loved ones (part 1 only) or being able to
determine that an individual has perished
(part 1 and 2).
Asylum seekers and their families
State Department
European governments
On-the-ground orgs collecting missing
persons information (including hospitals)
At-sea orgs rescuing people
Access to existing resources: -missing
persons databases
-access to at-sea orgs
Better communication and cooperation
between beneficiaries and partners
Existence of support for refugees
Convincing stakeholders of additional benefit
of working with us
Buy-in to the shared information will be difficult to
achieve. Instead, discover stakeholder problems
and identify unique solutions enabling data
collection and support
Relationship with refugees will be supplied by on
the ground NGOs and the UNHCR
Relationship with State Department will be
supplied through mentor
Buy-in, support, and accreditation from European
Governments
Existing missing and deceased persons
databases
Data on migration flows and information on on-
the-ground situation
Data security for sensitive data
Accreditation for work in Europe
On the ground task force
Accessible database for both entities and people,
with easy information placement and retrieval
Key partnerships with existing on the ground
practitioners, integrating with existing practices
Potential set up by European governments
Indirectly achieving buy-in for adoption and data
sharing by directly solving unique stakeholder
problems
More effective resource management, more informed decision making, and greater humanitarian advocacy
among partners
Not only lessen inefficiencies with data consolidation, but inform efforts in the field and ensure safer passage
Metrics: # of refugees found, # of families reunified, # of deceased or missing refugees identified
The budget comes from organizations that are on the ground (NGOs,
UNHCR) but also from other beneficiaries such as the State Dept. and
European Governments
Data capture and information retrieval
Opportunity cost for resources spent on potentially dead vs. living
Data capture hardware, servers, initial awareness and distribution

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