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ISAO Official: Value Proposition Canvas Seacurity Hacking for Defense 2017

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ISAO Official: Value Proposition Canvas
Products
& Services
Seaport Security
Visualization
-Framework provides
detailed, port-specific
skeleton to understand the
flow of cyber information at
the national port level
Customer
Jobs
Channel ideas, risk
detection, and
standards between
commercial and
federal spheres
1. Little clarity on port-specific
needs
2. No existing way to connect
with TRANSCOM, a key player
in the maritime transportation
industry
Gains
Pains
Gain
Creators
Pain
Relievers
Good understanding of maritime
domain = ability to effectively collect
and prioritize information sharing
-Framework focuses only on
maritime port infrastructure
-Framework is split into
mission-specific and
commercial-specific sectors
for easy sharing of
information for TRANSCOM
and ISAO

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