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Value Proposition Canvas Products & Space Evaders Hacking for Diplomacy week 6

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Value Proposition Canvas
Products
& Services
Customer
Jobs
DK,
conjunction analyst at
JSpOC
Gains
Pains
Gain Creators
Pain
Relievers
►Single-source data
►Ad hoc ephemeris
data usage█ Fewer uncorrelated tracks
█ Improved responsiveness
from operators
█ Better data for conjunction
analysis
█ Internally check data sources
- Standardized
data sharing
- Better
information flow
from operators
- Easier
communication
►Track and identify
orbital objects
► Protect USMIL and
other satellites
- Predict
conjunctions
- Protect DoD
assets
- Find/sign-up
more
operators
Customer Archetype (DoD Official)
● Middle aged with a military background
● Loyal to JSpOC and its mission
● Hopeful for the future of tracking capabilities
● Respectful of authority
● Looking to advance U.S. interests
● Mindful of classified data
● Looking to advance personal career
● Probably risk-averse
Mission Achievement:
● Reduced pressure to provide contact
information

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