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What We Learned – Day JAK Capital Team8

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What We Learned – Day 3
• Some misalignment: people interested in these types
of amenities typically prefer single-family homes
• Real estate agents indicated that they could sell all
units from $600K-$800K
– 2 real estate brokers showed strong interest in being seen
as “green partners”
• Mortgage brokers showed strong interest in offering
mortgages with preferred rates for green buildings
• Concerns from classmates
– Business might not be very scalable
– Green messaging in our marketing campaign
– Need to look further into competitive landscape
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