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What We Learned – Day JAK Capital Team8

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What We Learned – Day 4
• Beyond green building / automation, customers still
really care about the basics over all – location,
kitchen design, etc.
• Industry typically relies on traditional marketing, but
real estate becoming more competitive and our
particular customers are heavy users of digital
marketing, so this should be a major strategy for us
– There is a branding opportunity – still early movers in this
space
• Concerns from classmates
– Cost of capital
– Want more clarity on Get, Keep, Grow strategies
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