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What We Thought – Day JAK Capital Team8

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What We Thought – Day 1
4
• Our business was about turning around distressed real
estate assets and adding green and home automation
features, with premium pricing
• One member of the team came in with extensive real
estate experience
• Our value proposition was all over the map
– We had a general sense of whom our customers would be
– We wanted to push our product without really thinking
about our customer – we were confident that the value-
added features would be desirable
– We listed our partners on the business model canvas
before we had acquired them

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