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Why Product Managers Need Sneakers
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
99.7% of all
companies
13.
14.
15.
16.
New tech
/ Unknown product features
17.
18.
19.
Total Available
Market > $500m -$1B
20.
Can grow
to $100m/year
21.
22.
23.
Can grow
to $100m/year
24.
Business model
found
25.
Focused on
execution and process
26.
27.
Typically needs
risk capital
28.
29.
30.
Professional Mgmt
31.
Process
32.
33.
34.
35.
36.
37.
38.
39.
40.
Cash Flow
Statement
41.
42.
Viral coefficient
43.
Customer Lifetime
Value
44.
Average Selling
Price/Order Size
45.
Monthly burn
rate
46.
47.
Cash Flow
Statement
48.
49.
Scalable
50.
Price List/Data
Sheets
51.
52.
Pricing/Feature unstable
53.
Not yet
repeatable
54.
“One-off’s”
55.
56.
Scalable
57.
Price List/Data
Sheets
58.
59.
Feature Spec’s
60.
Competitive Analysis
61.
62.
Feature Spec’s
63.
64.
Minimum Feature
Set
65.
Pivots
66.
67.
Waterfall Development
68.
QA
69.
70.
Waterfall Development
71.
QA
72.
73.
Continuous Learning
74.
Self Organizing
Teams
75.
Minimum Feature
Set
76.
77.
Known features
for line extensions
78.
Known customers/markets
79.
80.
Unknown feature set
81.
Unknown business model
82.
Model found
by iteration
83.
Plan describes “knowns”
84.
Known features
for line extensions
85.
Known customers/markets
86.
87.
Always looking
at something different
88.
89.
Finds your next
market
90.
Pains in the
butt
91.
Always looking
at something different
92.
93.
94.
95.
96.
Customers
97.
Channel
98.
Demand Creation
99.
100.
101.
102.
103.
104.
105.
106.
107.
108.
109.
110.
111.
112.
113.
114.
115.
116.
117.
Hire Sales
VP
118.
119.
120.
Hire Sales
VP
121.
122.
123.
Hire Sales
VP
124.
125.
126.
Waterfall
127.
Q/A
128.
129.
130.
131.
132.
133.
134.
135.
PassionateEarlyvangelists?
136.
137.
138.
139.
Iteration without crisis
140.
141.
Minimum feature set
speeds up cycle time
142.
143.
144.
145.
146.
147.
148.
149.
150.
151.
152.
153.
$’s for scale
154.
155.
156.
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