SlideShare a Scribd company logo
1 of 35
The Lean LaunchPad Session 5: Revenue Model and Pricing Professors Steve Blank,Jon Feiber,  Jim Hornthal, Oren Jacob https://sites.google.com/site/xmba296t / XMBA296T
images by JAM customer segments key partners cost structure revenue streams channels customer relationships key activities key  resources value proposition
REVENUE STREAMS what are customers really willing to pay for? how?  are you generating transactional or recurring revenues?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Development Team Agile Development
Two types of companies ,[object Object],[object Object]
“ Revenue First” Companies ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Users First” Companies ,[object Object],[object Object],[object Object]
The Two Key Questions ,[object Object],[object Object]
Revenue Model  = the strategy the company uses to generate cash from each customer segment
Pricing Model  = the tactics you use to set the price in each customer segment
buzz group
Web/Mobile Revenue Models
“Direct” revenue models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“Ancillary” revenue models ,[object Object],[object Object],[object Object],[object Object]
Physical Revenue Models
Asset Sale ,[object Object]
Usage Fee ,[object Object]
Subscription Fee ,[object Object]
Renting ,[object Object]
Licensing ,[object Object]
Intermediation Fee ,[object Object]
Advertising ,[object Object]
Pricing
Other words we use in the place of price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common approaches to pricing ,[object Object],[object Object],[object Object],Cost based Value based ,[object Object],[object Object]
Pricing Choices (1) ,[object Object],[object Object],[object Object],[object Object]
Pricing Choices (2) ,[object Object],[object Object],[object Object],[object Object]
Additional components of pricing ,[object Object],[object Object],[object Object]
Competition as an influence ,[object Object],[object Object],[object Object],Nature of Market How they will react? ,[object Object],[object Object],[object Object]
Other Revenue Issues ,[object Object],[object Object],[object Object],[object Object]
New Market Revenue Forecast New Market Sales Curve
Existing Market Revenue Forecast Existing Market
Resegmented Market  Revenue Forecast
Other Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
buzz group

More Related Content

Similar to Xmba 296 t lecture 5 revenue

Ebusinessmodelspp
EbusinessmodelsppEbusinessmodelspp
Ebusinessmodelspp
umaixx
 
E Business+Models Ppt
E Business+Models PptE Business+Models Ppt
E Business+Models Ppt
md kaiser
 
Improving The Business Model - Questions To Answer
Improving The Business Model - Questions To AnswerImproving The Business Model - Questions To Answer
Improving The Business Model - Questions To Answer
Mark
 
Business model
Business modelBusiness model
Business model
gotisj
 
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...
Ikinnoveer
 
Chp 6 sales knowledge ppt
Chp 6 sales knowledge pptChp 6 sales knowledge ppt
Chp 6 sales knowledge ppt
swhitman1
 

Similar to Xmba 296 t lecture 5 revenue (20)

Engr 245 Session 06 revenues
Engr 245 Session 06  revenuesEngr 245 Session 06  revenues
Engr 245 Session 06 revenues
 
Startup Sorocaba: Business Model Canvas (poster)
Startup Sorocaba: Business Model Canvas (poster)Startup Sorocaba: Business Model Canvas (poster)
Startup Sorocaba: Business Model Canvas (poster)
 
Business Model Canvas blocks
Business Model Canvas blocksBusiness Model Canvas blocks
Business Model Canvas blocks
 
Ebusinessmodelspp
EbusinessmodelsppEbusinessmodelspp
Ebusinessmodelspp
 
E Business+Models Ppt
E Business+Models PptE Business+Models Ppt
E Business+Models Ppt
 
Lecture 6 Revenue Models.pptx
Lecture 6 Revenue Models.pptxLecture 6 Revenue Models.pptx
Lecture 6 Revenue Models.pptx
 
Business model canvas_poster
Business model canvas_posterBusiness model canvas_poster
Business model canvas_poster
 
Business model canvas_poster
Business model canvas_posterBusiness model canvas_poster
Business model canvas_poster
 
Business model canvas_poster
Business model canvas_posterBusiness model canvas_poster
Business model canvas_poster
 
Innovators alliance webinar 2 (no video)
Innovators alliance webinar 2 (no video)Innovators alliance webinar 2 (no video)
Innovators alliance webinar 2 (no video)
 
The Science Behind Mobile Pricing and Monetization
The Science Behind Mobile Pricing and MonetizationThe Science Behind Mobile Pricing and Monetization
The Science Behind Mobile Pricing and Monetization
 
Improving The Business Model - Questions To Answer
Improving The Business Model - Questions To AnswerImproving The Business Model - Questions To Answer
Improving The Business Model - Questions To Answer
 
Business and Revenue Models in E-Commerce
Business and Revenue Models in E-CommerceBusiness and Revenue Models in E-Commerce
Business and Revenue Models in E-Commerce
 
Business model
Business modelBusiness model
Business model
 
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...
 
Business management tool for businesses
Business management tool for businessesBusiness management tool for businesses
Business management tool for businesses
 
Turning Good Ideas into Great Products
Turning Good Ideas into Great ProductsTurning Good Ideas into Great Products
Turning Good Ideas into Great Products
 
new business models waqas khichi 268 iub bwp pakistan
new business models waqas khichi 268 iub bwp pakistannew business models waqas khichi 268 iub bwp pakistan
new business models waqas khichi 268 iub bwp pakistan
 
Arts 10 new business models for this decade
Arts 10 new business models for this decadeArts 10 new business models for this decade
Arts 10 new business models for this decade
 
Chp 6 sales knowledge ppt
Chp 6 sales knowledge pptChp 6 sales knowledge ppt
Chp 6 sales knowledge ppt
 

More from Stanford University

More from Stanford University (20)

Team Networks - 2022 Technology, Innovation & Great Power Competition
Team Networks  - 2022 Technology, Innovation & Great Power CompetitionTeam Networks  - 2022 Technology, Innovation & Great Power Competition
Team Networks - 2022 Technology, Innovation & Great Power Competition
 
Team LiOn Batteries - 2022 Technology, Innovation & Great Power Competition
Team LiOn Batteries  - 2022 Technology, Innovation & Great Power CompetitionTeam LiOn Batteries  - 2022 Technology, Innovation & Great Power Competition
Team LiOn Batteries - 2022 Technology, Innovation & Great Power Competition
 
Team Quantum - 2022 Technology, Innovation & Great Power Competition
Team Quantum  - 2022 Technology, Innovation & Great Power CompetitionTeam Quantum  - 2022 Technology, Innovation & Great Power Competition
Team Quantum - 2022 Technology, Innovation & Great Power Competition
 
Team Disinformation - 2022 Technology, Innovation & Great Power Competition
Team Disinformation  - 2022 Technology, Innovation & Great Power CompetitionTeam Disinformation  - 2022 Technology, Innovation & Great Power Competition
Team Disinformation - 2022 Technology, Innovation & Great Power Competition
 
Team Wargames - 2022 Technology, Innovation & Great Power Competition
Team Wargames  - 2022 Technology, Innovation & Great Power CompetitionTeam Wargames  - 2022 Technology, Innovation & Great Power Competition
Team Wargames - 2022 Technology, Innovation & Great Power Competition
 
Team Acquistion - 2022 Technology, Innovation & Great Power Competition
Team Acquistion  - 2022 Technology, Innovation & Great Power Competition Team Acquistion  - 2022 Technology, Innovation & Great Power Competition
Team Acquistion - 2022 Technology, Innovation & Great Power Competition
 
Team Climate Change - 2022 Technology, Innovation & Great Power Competition
Team Climate Change - 2022 Technology, Innovation & Great Power Competition Team Climate Change - 2022 Technology, Innovation & Great Power Competition
Team Climate Change - 2022 Technology, Innovation & Great Power Competition
 
Altuna Engr245 2022 Lessons Learned
Altuna Engr245 2022 Lessons LearnedAltuna Engr245 2022 Lessons Learned
Altuna Engr245 2022 Lessons Learned
 
Invisa Engr245 2022 Lessons Learned
Invisa Engr245 2022 Lessons LearnedInvisa Engr245 2022 Lessons Learned
Invisa Engr245 2022 Lessons Learned
 
ānanda Engr245 2022 Lessons Learned
ānanda Engr245 2022 Lessons Learnedānanda Engr245 2022 Lessons Learned
ānanda Engr245 2022 Lessons Learned
 
Gordian Knot Center Roundtable w/Depty SecDef
Gordian Knot Center Roundtable w/Depty SecDef Gordian Knot Center Roundtable w/Depty SecDef
Gordian Knot Center Roundtable w/Depty SecDef
 
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...
 
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...
 
Team Catena - 2021 Technology, Innovation & Great Power Competition
Team Catena - 2021 Technology, Innovation & Great Power CompetitionTeam Catena - 2021 Technology, Innovation & Great Power Competition
Team Catena - 2021 Technology, Innovation & Great Power Competition
 
Team Apollo - 2021 Technology, Innovation & Great Power Competition
Team Apollo - 2021 Technology, Innovation & Great Power CompetitionTeam Apollo - 2021 Technology, Innovation & Great Power Competition
Team Apollo - 2021 Technology, Innovation & Great Power Competition
 
Team Drone - 2021 Technology, Innovation & Great Power Competition
Team Drone - 2021 Technology, Innovation & Great Power CompetitionTeam Drone - 2021 Technology, Innovation & Great Power Competition
Team Drone - 2021 Technology, Innovation & Great Power Competition
 
Team Short Circuit - 2021 Technology, Innovation & Great Power Competition
Team Short Circuit - 2021 Technology, Innovation & Great Power CompetitionTeam Short Circuit - 2021 Technology, Innovation & Great Power Competition
Team Short Circuit - 2021 Technology, Innovation & Great Power Competition
 
Team Aurora - 2021 Technology, Innovation & Great Power Competition
Team Aurora - 2021 Technology, Innovation & Great Power CompetitionTeam Aurora - 2021 Technology, Innovation & Great Power Competition
Team Aurora - 2021 Technology, Innovation & Great Power Competition
 
Team Conflicted Capital Team - 2021 Technology, Innovation & Great Power Comp...
Team Conflicted Capital Team - 2021 Technology, Innovation & Great Power Comp...Team Conflicted Capital Team - 2021 Technology, Innovation & Great Power Comp...
Team Conflicted Capital Team - 2021 Technology, Innovation & Great Power Comp...
 
Lecture 8 - Technology, Innovation and Great Power Competition - Cyber
Lecture 8 - Technology, Innovation and Great Power Competition - CyberLecture 8 - Technology, Innovation and Great Power Competition - Cyber
Lecture 8 - Technology, Innovation and Great Power Competition - Cyber
 

Recently uploaded

1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 

Recently uploaded (20)

Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 

Xmba 296 t lecture 5 revenue