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2013 Interim Results
China Mobile Limited
15 August 2013

2
Management Present
Mr. XI Guohua

Executive Director & Chairman

Mr. LI Yue

Executive Director & CEO

Mr. XUE Taohai

Executive Director, Vice President & CFO

Mr. SHA Yuejia

Executive Director & Vice President

Mr. LIU Aili

Executive Director & Vice President

3
Agenda

1

Overall Results for 1H 2013

2

Operating Performance for 1H 2013

3

Financial Results for 1H 2013

4
Agenda

1

Overall Results for 1H 2013

5
Highlights
Overcame Difficulties and
Challenges, Operating
Performance Steady

Customer Scale Advantage
Maintained, Voice Business
Foundation Solid

Fast Data Business Development,
More Evident Growth through
Data Traffic

Operating revenue up
10.4%, revenue from
telecommunications
services up 6.8%

Customers over 740 million

Data services revenue rose
to 33.5% of revenue from
telecommunications
services

Net profit margin at 20.8%

Voice usage up 3.7%

Wireless data traffic
revenue up 62.2%

3G Development Accelerated,
Active Preparation for 4G
Commercialization

Sustainable and Healthy
Development to Create
Shareholder Value

TD handset sales up ~1.5
fold, 3G customers over
137 million

2013 interim dividend
HK$1.696 per share

Encouraging TD-LTE
network and device
development

2013 planned dividend
payout ratio 43%

6
Steady Operating Performance
1H 2012

1H 2013

Change

Operating Revenue (RMB Billion)

274.467

303.104

10.4%

of which: Revenue from
Telecommunications Services
(RMB Billion)

266.530

284.671

6.8%

123.051

123.687

0.5%

44.8%

40.8%

-4.0ppt

EBITDA Margin*

46.2%

43.4%

-2.8ppt

Net Profit (RMB Billion)

62.202

63.128

1.5%

Net Profit Margin

22.7%

20.8%

-1.9ppt

23.3%

22.2%

-1.1ppt

3.10

3.14

1.4%

EBITDA (RMB Billion)
EBITDA Margin

Net Profit Margin*
Basic Earnings per Share (RMB)

Note: Prior to 2013, the sales of products were incidental to the Group's telecommunications services. In 2013, the Group's sales of
products have become more than incidental as a result of business development and accordingly, the Group presents the
revenue from sales of products and related cost of products sold separately and the comparative figures have been presented
on the same basis. Such change in presentation had no impact on the reported profit or net assets for any of the periods presented.
* As stated in the above, EBITDA margin and net profit margin are ratios before the revenue from the sales of products and related cost of
products sold were presented separately.

7
Fare Challenges and Capture
Opportunities

Challenges
Slowing macroeconomic
development
Rising mobile penetration

Opportunities
New industrialization, informatization,
urbanization and agricultural
modernization widen prospects of
information services

OTT headwinds increasingly
notable

Government introduced measures to
increase spending of information
services

Intensifying competition
among operators

Smartphones proliferating
Prominent support from industry on
TD-LTE

8
Strengthen Execution of Strategies
Enhance Network Capabilities
Besting 2G network

Strengthen Marketing
Capabilities
Boost device sales

Continuously optimize network, quality
remained stable

Accurate 3G build-out
Phase VI realizes contiguous coverage in all
cities and county CBDs

Refined management of WLAN
Low cost carriage of traffic to achieve effective
offload

Rigorously develop TD-LTE
Phase I to realize contiguous coverage in
main districts in 100 major cities

Strengthen network resource building
Effectively enhance transmission, public
Internet, broadband access and international
network capabilities

Total TD handset sales ~66 million across all
channels of the Company

Focus on retention of existing
business
Average monthly churn rate at 3.18%, stable
and moderately trending down

Strengthen data traffic operations
Wireless data traffic up 129.0%

Excel in corporate customer
management
Revenue of enterprise communications and
information services up >30%

Promote marketing reform
Promote “Big Data, micro-segmentation,
micro-sales and refined service”

Four-Network
Co-ordination, Full Service and
Mobile Internet Strategy
9
Accelerated 3G Development
Rapid Growth in Customer Base

Enhanced Network Efficiency

3G net adds approaching 50 million,
total surpassed 137 million

Base stations reached 361,000 in number
with enhanced coverage and capacity

Basically all new 3G customers use
smartphones

Network utilization up by 6.5ppt to 25.0%

Enhanced Device Competitiveness
Growing TD device supply chain
595 new TD handset models available, virtually all smartphones

Multi-channel sales sustained in volume
Total TD handset sales ~66 million across all channels of the
Company, of which >90% smartphones

Self-branded product debuts
First batch debuted two TD handset models, embedded applications such as Lingxi

10
Prepare for TD-LTE Commercialization
Network Build-out
Smooth progress in tendering of TD-LTE key
network equipment
To build >200,000 base stations in 2013
Contiguous network coverage in the main
districts of 100 major cities

Technical Performance

Device Development
Launched 25 models of TD-LTE trial devices,
>100 models under development, of which
15 handsets intended for commercial use
Launched 28nm multi-mode multi-frequency
TD-LTE smartphones
Planned procurement of >1mn TD-LTE devices
this year

Internationalization

Unpaired and high spectral efficiency of TDD
technology better suited for mobile Internet

GTI membership with 59 operators and
54 vendors

TD-LTE network performance genearlly
comparable to LTE FDD

18 commercial networks and 36 commercial
networks under deployment

Promote VoLTE solution to drive industry
development

A number of operators launched integrated
TD-LTE/LTE FDD network

11
Strengthen Infrastructure Resource
Broadband
Access Network

Transmission
Network

Public Internet

Excel in backbone
transmission and
metropolitan area network
construction

Promoted IDC
construction and
introduced hotspot
resources

Aim for quality and
differentiation, focus on
target markets, emphasize
value and return

Strengthen resources
including exchanges and
managed networks

Progressed construction
of CMNet backbone
network and cache
resources

Focus on developing fiber
broadband access for
corporate customers,
cumulative corporate
leased IP-VPN lines over
1 million

Added 23,600 km of pipes
and 420,000 km of optical
fiber cables. International
bandwidth increased by
307GB

On-net traffic reached
85%, significantly
reduced bearer costs

Explore wireless broadband
access models

12
Forward-looking Investment Planning
CAPEX
(RMB Billion)
190.2

57.0

2013 budget

1H 2013 actual

Pursue Four-Network Co-ordination strategy to
achieve balanced development in network
capabilities
Strengthen basic resource accumulation to
enhance transmission network capability
Develop mobile Internet and Internet of Things to
foster new growth drivers

CAPEX Structure of 1H 2013
Expedite centralization of support systems
3.4%
10.2%
5.0%

35.2%

5.5%

Mobile communications
networks
Transmission

Reasonably control the direction and pace of
property construction

Business development
Support systems
Buildings & infrastructure

40.7%

Other

13
Strive to Create Value for Shareholders

14
Agenda

2

Operating Performance for 1H 2013

15
Business Performance
Enhance Quality and
Improve Service
Voice quality maintained leading position
Call drop rate: 2G 0.43%; 3G 0.27%
Successful call connection rate: 2G 99.12%;
3G 98.53%

Business quality continued to improve
On-net Internet traffic uplifted to 85%
WLAN successful authentication rate increased

Basic service continuously enhanced
Customer satisfaction ahead of peers at 77.35%
Complaint rate lowest in industry for 3 consecutive
years

Consumer rights protected
Internet Service Operations Center in Luoyang in
operation
Centralized handling of indecent information

Entrepreneurship and Innovation
Continued to promote entrepreneurship
Established professional company to promote
Internet of Things
Planning construction of shared procurement center
to reduce costs
Phase I International Information Port up and
running to promote centralized operations
3 regional logistics centers operational and realized
co-ordinated warehouse deployment

Continued business innovation
Common platform of “Wireless City” provides
consistent display nation-wide
Promote location-based services, voice recognition,
payment and cloud services

Continued enhancement of management
Centralized management
Professional operations
Market-oriented mechanisms
Lean organizational structure
Standardization of processes

16
Maintained Scale Advantage
in Customer Base
Total Customers
(Million)

65.2%
683.08

62.8%
8.4%

740.15

Net Additional Customers
(Million)
47.3%

44.8%
49.95

33.51

29.86
15.87

67.08

137.88

1H 2012

1H 2013

3G

Market share

1H 2012
Net additional
customers

3G

1H 2013
Net additional
market share

Competition further intensified, market share slide
Strengthen management of existing business, mid-to-high end customer base remained stable
Enhance corporate customer management, market competitiveness effectively enhanced

17
Stable Voice Business
Voice Services Revenue
(RMB Billion)

177.128

Total Voice Usage
(Billion Minutes)

1.2%

175.072

2,060.5
518

1H 2012

1H 2013

1H 2012

3.7%

2,137.6

495

1H 2013
MOU (Minutes)

Impacted by Internet substitution, voice services revenue slipped
Continue to exploit demand for “long-distance calls, roaming, off-peak calling and in-group
calling” to stimulate voice usage

18
Rapid Development of Data Services
Data Services Revenue
(RMB Billion)
33.5%
95.388

28.5%
25.5%
75.985

27.006

Strive to Establish a Revenue
Structure which Supports
Sustainable Growth

24.561

47.403

Continued rapid development of wireless
data traffic
Actively promoted various applications
and information services

29.218

SMS and MMS revenue etc., slipped
22.206

20.979

1H 2012

1H 2013

SMS & MMS

Wireless data traffic

Applications and
information services

Data services revenue / Revenue
from telecommunications
services

19
Rigorous Growth of Wireless Data Traffic
Wireless Data Traffic Revenue
(RMB Billion)

16.6%

11.0%
62.2%

Wireless Data Traffic
(Billion MB)
129.0%

47.403
1.282

29.218
0.737
46.121

389.2

28.481
1H 2012

668.6

267.0
122.2
1H 2012

891.4

Mobile data traffic revenue

1H 2013

222.8
1H 2013

WLAN revenue

Wireless data traffic revenue/ Revenue from
telecommunications services

Mobile data traffic

WLAN data traffic

Strengthen Data Traffic Operations
Seize the growth window of smart devices, promote scale operation and value management of data traffic
Actively promote development of TD smart devices, stringent control over data traffic tariffs to prevent
plummets, divert data traffic to low cost networks

20
Actively Promote New Business
策略
Strategy
Accelerate new business development
Accelerate deployment in emerging business
areas such as intelligent voice, payment, personal
cloud, location-based services and unified
communications
Promote rapid revenue growth of mobile reading,
videos, games, animation and other content
business
Grow customer base of imported business, such
as MM, Lingxi and “Wireless City”
Penetrate segmented development and existing
operations of mature business including wireless
music and mobile paper
Promote low-cost scale development of Internet of
Things

Exploit potential of smart devices
Promote transformation of sales outlets towards
device sales
Expand coverage and sales of social channels
Promote decoupling of contract plans and device
models
Strengthen embedded applications and
downloads

Result
Rapid revenue growth of applications
and information services
(RMB Billion)

10.0%

24.561

27.006

1H 2012

1H 2013

Further development of Mobile Market
336 million cumulative registered
customers, 506 million application
downloads in 1H2013

Vital progress in Internet of Things
Established centralized
M2M Devices
dedicated network
Established
(Million)
27.27
standardized and
53.9%
17.72
modularized product
bank
Planning of Open
Platform
1H 2012
1H 2013

21
Steady Progress of Four-Network
Co-ordination
Base stations reached
840,000 with network
utilization at 71.9%

Base stations reached
361,000 with network
utilization at 25.0%

Strictly controlled resource
input, focusing on network
optimization

Effective coverage and
enhanced capacity loading

APs reached 4.10 million,
continuous uplift in rate of
successful authentication
WLAN accounted for 75% of
data traffic, a low cost bearer

GSM

WLAN

TDSCDMA
TD-LTE

This year to build over
200,000 base stations and
to realize contiguous
coverage in the main districts
of 100 major cities
TD-LTE supply chain earned
extensive support

22
Evident Results in Professional Operations
Devices

International Business

Enhanced product competitiveness
595 TD-SCDMA handset models available, supply
chain enjoying continuous growth
>100 models of TD-LTE devices under
development, of which 15 handsets intended for
commercial use
Established trend to launch products at equitable
schedule, quality and price as competing standards
Self-branded products debuted

Leapfrogged device sales
Total TD handset sales ~66 million, grew ~1.5 fold
Increasingly skewed towards social channels, of
which sales accounted for ~60%
Decoupling of tariff plans and device models,
device-only sales ~40%

Built network and platform with late-mover
advantage
IDD network connecting nearly 100 operators direct
Total bandwidth over 1,000GB, up 44%

Offered competitive products and services
Substantial reduction in IDD and international
roaming costs
Launched RMB1/2/3 international roaming zone
tariffs covering all routes. Voice tariffs down 30%,
voice usage up 20%
Launched daily international roaming packages and
real-time traffic usage alerts, etc.

Professional Operations

China Mobile
23
Remarkable Achievement in “Energy
Conservation & Emissions Reduction”

Promoted energy saving technology for
communications equipment

Signed MOU with suppliers
Promoted tiered energy conservation
standards of equipment

Established modularized green IDC
Built multi-climate energy-saving base
stations
Promoted application of green energy
Recycled pre-owned handsets and
accessories

2013 aims to realize
a 15% decrease in
power consumption
per unit of business

Promoted green packaging
Introduced energy conservation
technologies and standards for 4G
Innovated on ICT solutions to reduce
travels and paper consumption

24
Strive to Overcome Various Challenges
Rising Penetration

Declining Market Share
Total customer market share

83%

66.5%

87%

74%

48.9%

2011

2012

1H2013

2011

63.9%

62.8%

45.1%

1H 2013

55.9%

54.5%

51.7%

38.7%

35.2%

2012

1Q 2013

52.2%

44.8%

2012

Revenue share of telecommunications services

2011

New additional revenue share of
telecommunications services

Net additional customer market share

Intensifying OTT Substitution
(RMB Billion)

364.189
5.9%

(RMB Billion)

Voice Services Revenue

SMS & MMS Revenue

46.462

368.025

44.215

-0.9%
1.1%

20.979

175.072
-4.8%

-1.2%
2011

2012
Year-on-Year Growth

1H 2013

2011

2012

-5.5%

1H 2013

Year-on-Year Growth

25
Realize Sustainable and Healthy Development

26
Agenda

3

Financial Results for 1H 2013

27
Steady Revenue Growth
Total Customers
(Million)
683.08

8.4%

740.15

Operating Revenue
(RMB Million)
10.4%
303,104

274,467
1H 2012

1H 2013

Total Voice Usage
(Billion Minutes)
2,060.5

3.7%

1H 2012

1H 2013

2,137.6

Telecommunications Services Revenue
1H 2013

1H 2012

(RMB Million)
6.8%

(Billion MB)

129.0%

284,671

1H 2012

Wireless Data Traffic

266,530

1H 2013

891.4

389.2

1H 2012

1H 2013
28
Industry-leading Profitability
Net Profit
(RMB Million)

1.5%
63,128

62,202

Basic EPS
(RMB)
22.7%

1H 2012

20.8%

3.10

1.4%

3.14

1H 2013
Net profit margin

EBITDA
(RMB Million)
123,051

44.8%

1H 2012

0.5%

123,687

1H 2012

1H 2013

40.8%

1H 2013
EBITDA margin

Note: In 2013 1H, before the Group presents the revenue from sales of
products and related cost of products sold separately, net profit margin
and EBITDA margin was 22.2% and 43.4% respectively.

29
Steady Cash Flow Maintained
Sound and Efficient
Capital Management

Net Cash Inflow from
Operating Activities
125,206

1H 2012

Strong cash flow
generating capability

(RMB Million)
128,810

1H 2013

Secure fund
management
Centralized fund
allocation
Highly centralized
corporate financing
Prudent investment
strategies

Free Cash Flow
(RMB Million)
69,990

Continued to
support favorable
business growth

Provided a solid
foundation for the
sustainable
healthy
development of
the Company

68,192

Created value for
shareholders
1H 2012

1H 2013

30
Structure of Telecommunications Services
Revenue
1H 2013

1H 2013
SMS & MMS
Revenue

33.5%

Voice service revenue

Data services revenue

8.3%

12.2%

11.0%

9.5%

9.6%

9.2%

33.5%

Data Services
Revenue

7.9%

16.6%

Applications and
Information Services
Revenue

5.0%

1H 2012

7.4%

Wireless Data
Traffic Revenue

61.5%

2012

29.7%

28.5%

Other operating revenue

Note: The above data are expressed as a percentage of
telecommunications services revenue

(RMB Million)
18,185

266,530

-2,056

Voice service

SMS & MMS
service

794

284,671

-1,227

1H 2012

2,445

Wireless data
traffic service

Applications and
information services

Other operating
revenue

1H 2013

31
Structure of Operating Expenses

Operating
Expenses

71.4%

73.8%

73.3%

76.4%

1.0%
4.4%

1.7%
4.3%

1.5%
4.5%

2.9%
4.2%

Depreciation

18.1%

17.4%

18.1%

17.2%

5.3%

5.4%

5.5%

5.5%

Personnel

14.6%

14.0%

13.4%

Selling Expenses

13.8%

Cost of Products Sold

4.3%

7.1%

6.7%

10.1%

23.7%

24.1%

23.0%

23.1%

2011

2012

1H 2012

1H 2013

Leased Lines
Interconnection

Other Operating
Expenses

Note: The above data are expressed as a percentage of operating revenue

32
Healthy and Solid Capital Structure
2013.06.30

2012.12.31

(RMB Million)

(RMB Million)

Short Term Debt

1,152

1,227

Long Term Debt

28,621

28,619

Total Debt

29,773

29,846

Shareholders’ Equity

758,085

723,447

Total Book Capitalization

787,858

753,293

3.8%

4.0%

Cash & Bank Deposits

457,934

408,321

Net Cash*

428,161

378,475

Total Debt / Total Book Capitalization

Note: Net cash represents cash & bank deposits minus total debt

Credit Rating
Moody’s
S&P

Aa3 / Outlook Stable
AA- / Outlook Stable
33
Thank You

34
Presentation of Sales of Products and Related Costs
– Appendix I

Revenue
Before Reclassification
Operating Revenue

Costs

After Reclassification
Operating Revenue

Before Reclassification
Operating Expenses

After Reclassification
Operating Expenses

Data Services

Including:
Voice Services

Others

Interconnection

Interconnection

Depreciation

Depreciation
Personnel
Selling Expenses

Other Operating
Expenses

Cost of products sold

Data Services
Others

Other Net Income

Leased Lines

Selling Expenses

Telecommunications
Services Revenue

Leased Lines

Personnel

Voice Services

Revenue from sales of
products and others

Other Net Income

Including:
Sales of SIM Cards and
Terminals (Note)

Including:
Cost of SIM Cards and
Terminals (Note)

Other Income

Other Operating
Expenses

Other Costs

Note: Prior to 2013, the sales of products were incidental to the Group's telecommunication services. In 2013, the Group's sales of
products have become more than incidental as a result of business development and accordingly, the Group presents the
revenue from sales of products and related cost of products sold separately and the comparative figures have been presented
on the same basis. Such change in presentation had no impact on reported profit or net assets for any of the periods
presented.

35
Extracts from Unaudited Consolidated Statement of Comprehensive
Income for the Six Months Ended 30 June 2013
– Appendix II
1H 2013
(RMB Million)

1H 2012
(RMB Million)

1H 2011
(RMB Million)

1H 2013
(RMB Million)

1H 2012
(RMB Million)

1H 2011
(RMB Million)

71,424

73,366

75,764

387

244

222

Interest Income

7,324

5,916

3,563

Finance Costs

(167)

(221)

(339)

Share of Profit of
Associates

3,308

2,867

2,016

-

1

(2)

(19,095)

(19,933)

(19,854)

63,181

62,240

61,370

63,128

62,202

61,283

53

38

87

63,181

62,240

61,370

Operating Revenue

303,104

274,467

253,544

Profit from Operations

Telecommunications
Services Revenue

284,671

266,530

250,080

Non-operating Net
Income

Voice Services

175,072

177,128

173,231

Data Services

95,388

75,985

64,783

Others
Revenue from Sales of
Products and Others

Operating Expenses

14,211
18,433

13,417
7,937

12,066
3,464

Share of Profit of a
Jointly Controlled Entity

Taxation

231,680

201,101

177,780

8,857

4,208

2,295

Interconnection

12,833

12,298

11,379

Depreciation

52,223

49,652

48,361

Personnel

16,534

15,134

13,107

Selling Expenses

40,625

38,344

37,249

Equity Shareholders of
the Company

Costs of Products Sold

30,601

18,384

10,643

Non-controlling Interests

Other Operating
Expenses

70,007

63,081

54,746

Profit for the Period

Leased Lines

Profit for the Period

Attributable to:

36
Extracts from Unaudited Consolidated Balance Sheet
as at 30 June 2013
– Appendix III

2013.06.30
(RMB Million)

2012.12.31
(RMB Million)

Current Assets

499,572

446,593

Non-current Assets

618,627

605,516

Total Assets

1,118,199

1,052,109

Current Liabilities

(329,196)

(297,796)

(29,025)

(29,004)

(358,221)

(326,800)

759,978

725,309

Non-current Liabilities
Total Liabilities

Net Assets

37
Operating Data
– Appendix IV

1H 2013
Total Customers (Million)

2012

740.15

710.30

495

512

66

68

0.082

0.088

2,137.6

4,192.3

891.4

1,039.2

222.8

289.8

SMS Usage (Billion Message)

381.7

744.5

Average Monthly Churn Rate

3.18%

3.25%

MOU (Minutes)
ARPU (RMB)
Average Voice Services Revenue per Minute (RMB)
Total Voice Usage (Billion Minutes)
Wireless Data Traffic (Billion MB)
Including: Mobile Data Traffic (Billion MB)

38
Forward-looking Statement
Certain Statements contained in this document may be viewed as “forward-looking
statement” within the meaning of Section 27A of the U.S. Securities Act of 1993, as
amended, and Section 21E of the U.S. Securities Exchange Act of 1934, as amended. Such
forward-looking statements involve known and unknown risks, uncertainties and other
factors, which may cause the actual performance, financial condition or results of
operations of China Mobile Limited (the “Company”) to be materially different from any
future performance, financial conditions and results of operations implied by such
forward-looking statements. Further information regarding these risks, uncertainties and
other factors is included in the Company’s most recent Annual Report on Form 20-F filed
with the U.S. Securities and Exchange Commission (the “SEC”) and the Company’s other
filings with the SEC.

39

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China Mobile 2013 Interim Results Highlight Steady Performance and Accelerated 3G Development

  • 1.
  • 2. 2013 Interim Results China Mobile Limited 15 August 2013 2
  • 3. Management Present Mr. XI Guohua Executive Director & Chairman Mr. LI Yue Executive Director & CEO Mr. XUE Taohai Executive Director, Vice President & CFO Mr. SHA Yuejia Executive Director & Vice President Mr. LIU Aili Executive Director & Vice President 3
  • 4. Agenda 1 Overall Results for 1H 2013 2 Operating Performance for 1H 2013 3 Financial Results for 1H 2013 4
  • 6. Highlights Overcame Difficulties and Challenges, Operating Performance Steady Customer Scale Advantage Maintained, Voice Business Foundation Solid Fast Data Business Development, More Evident Growth through Data Traffic Operating revenue up 10.4%, revenue from telecommunications services up 6.8% Customers over 740 million Data services revenue rose to 33.5% of revenue from telecommunications services Net profit margin at 20.8% Voice usage up 3.7% Wireless data traffic revenue up 62.2% 3G Development Accelerated, Active Preparation for 4G Commercialization Sustainable and Healthy Development to Create Shareholder Value TD handset sales up ~1.5 fold, 3G customers over 137 million 2013 interim dividend HK$1.696 per share Encouraging TD-LTE network and device development 2013 planned dividend payout ratio 43% 6
  • 7. Steady Operating Performance 1H 2012 1H 2013 Change Operating Revenue (RMB Billion) 274.467 303.104 10.4% of which: Revenue from Telecommunications Services (RMB Billion) 266.530 284.671 6.8% 123.051 123.687 0.5% 44.8% 40.8% -4.0ppt EBITDA Margin* 46.2% 43.4% -2.8ppt Net Profit (RMB Billion) 62.202 63.128 1.5% Net Profit Margin 22.7% 20.8% -1.9ppt 23.3% 22.2% -1.1ppt 3.10 3.14 1.4% EBITDA (RMB Billion) EBITDA Margin Net Profit Margin* Basic Earnings per Share (RMB) Note: Prior to 2013, the sales of products were incidental to the Group's telecommunications services. In 2013, the Group's sales of products have become more than incidental as a result of business development and accordingly, the Group presents the revenue from sales of products and related cost of products sold separately and the comparative figures have been presented on the same basis. Such change in presentation had no impact on the reported profit or net assets for any of the periods presented. * As stated in the above, EBITDA margin and net profit margin are ratios before the revenue from the sales of products and related cost of products sold were presented separately. 7
  • 8. Fare Challenges and Capture Opportunities Challenges Slowing macroeconomic development Rising mobile penetration Opportunities New industrialization, informatization, urbanization and agricultural modernization widen prospects of information services OTT headwinds increasingly notable Government introduced measures to increase spending of information services Intensifying competition among operators Smartphones proliferating Prominent support from industry on TD-LTE 8
  • 9. Strengthen Execution of Strategies Enhance Network Capabilities Besting 2G network Strengthen Marketing Capabilities Boost device sales Continuously optimize network, quality remained stable Accurate 3G build-out Phase VI realizes contiguous coverage in all cities and county CBDs Refined management of WLAN Low cost carriage of traffic to achieve effective offload Rigorously develop TD-LTE Phase I to realize contiguous coverage in main districts in 100 major cities Strengthen network resource building Effectively enhance transmission, public Internet, broadband access and international network capabilities Total TD handset sales ~66 million across all channels of the Company Focus on retention of existing business Average monthly churn rate at 3.18%, stable and moderately trending down Strengthen data traffic operations Wireless data traffic up 129.0% Excel in corporate customer management Revenue of enterprise communications and information services up >30% Promote marketing reform Promote “Big Data, micro-segmentation, micro-sales and refined service” Four-Network Co-ordination, Full Service and Mobile Internet Strategy 9
  • 10. Accelerated 3G Development Rapid Growth in Customer Base Enhanced Network Efficiency 3G net adds approaching 50 million, total surpassed 137 million Base stations reached 361,000 in number with enhanced coverage and capacity Basically all new 3G customers use smartphones Network utilization up by 6.5ppt to 25.0% Enhanced Device Competitiveness Growing TD device supply chain 595 new TD handset models available, virtually all smartphones Multi-channel sales sustained in volume Total TD handset sales ~66 million across all channels of the Company, of which >90% smartphones Self-branded product debuts First batch debuted two TD handset models, embedded applications such as Lingxi 10
  • 11. Prepare for TD-LTE Commercialization Network Build-out Smooth progress in tendering of TD-LTE key network equipment To build >200,000 base stations in 2013 Contiguous network coverage in the main districts of 100 major cities Technical Performance Device Development Launched 25 models of TD-LTE trial devices, >100 models under development, of which 15 handsets intended for commercial use Launched 28nm multi-mode multi-frequency TD-LTE smartphones Planned procurement of >1mn TD-LTE devices this year Internationalization Unpaired and high spectral efficiency of TDD technology better suited for mobile Internet GTI membership with 59 operators and 54 vendors TD-LTE network performance genearlly comparable to LTE FDD 18 commercial networks and 36 commercial networks under deployment Promote VoLTE solution to drive industry development A number of operators launched integrated TD-LTE/LTE FDD network 11
  • 12. Strengthen Infrastructure Resource Broadband Access Network Transmission Network Public Internet Excel in backbone transmission and metropolitan area network construction Promoted IDC construction and introduced hotspot resources Aim for quality and differentiation, focus on target markets, emphasize value and return Strengthen resources including exchanges and managed networks Progressed construction of CMNet backbone network and cache resources Focus on developing fiber broadband access for corporate customers, cumulative corporate leased IP-VPN lines over 1 million Added 23,600 km of pipes and 420,000 km of optical fiber cables. International bandwidth increased by 307GB On-net traffic reached 85%, significantly reduced bearer costs Explore wireless broadband access models 12
  • 13. Forward-looking Investment Planning CAPEX (RMB Billion) 190.2 57.0 2013 budget 1H 2013 actual Pursue Four-Network Co-ordination strategy to achieve balanced development in network capabilities Strengthen basic resource accumulation to enhance transmission network capability Develop mobile Internet and Internet of Things to foster new growth drivers CAPEX Structure of 1H 2013 Expedite centralization of support systems 3.4% 10.2% 5.0% 35.2% 5.5% Mobile communications networks Transmission Reasonably control the direction and pace of property construction Business development Support systems Buildings & infrastructure 40.7% Other 13
  • 14. Strive to Create Value for Shareholders 14
  • 16. Business Performance Enhance Quality and Improve Service Voice quality maintained leading position Call drop rate: 2G 0.43%; 3G 0.27% Successful call connection rate: 2G 99.12%; 3G 98.53% Business quality continued to improve On-net Internet traffic uplifted to 85% WLAN successful authentication rate increased Basic service continuously enhanced Customer satisfaction ahead of peers at 77.35% Complaint rate lowest in industry for 3 consecutive years Consumer rights protected Internet Service Operations Center in Luoyang in operation Centralized handling of indecent information Entrepreneurship and Innovation Continued to promote entrepreneurship Established professional company to promote Internet of Things Planning construction of shared procurement center to reduce costs Phase I International Information Port up and running to promote centralized operations 3 regional logistics centers operational and realized co-ordinated warehouse deployment Continued business innovation Common platform of “Wireless City” provides consistent display nation-wide Promote location-based services, voice recognition, payment and cloud services Continued enhancement of management Centralized management Professional operations Market-oriented mechanisms Lean organizational structure Standardization of processes 16
  • 17. Maintained Scale Advantage in Customer Base Total Customers (Million) 65.2% 683.08 62.8% 8.4% 740.15 Net Additional Customers (Million) 47.3% 44.8% 49.95 33.51 29.86 15.87 67.08 137.88 1H 2012 1H 2013 3G Market share 1H 2012 Net additional customers 3G 1H 2013 Net additional market share Competition further intensified, market share slide Strengthen management of existing business, mid-to-high end customer base remained stable Enhance corporate customer management, market competitiveness effectively enhanced 17
  • 18. Stable Voice Business Voice Services Revenue (RMB Billion) 177.128 Total Voice Usage (Billion Minutes) 1.2% 175.072 2,060.5 518 1H 2012 1H 2013 1H 2012 3.7% 2,137.6 495 1H 2013 MOU (Minutes) Impacted by Internet substitution, voice services revenue slipped Continue to exploit demand for “long-distance calls, roaming, off-peak calling and in-group calling” to stimulate voice usage 18
  • 19. Rapid Development of Data Services Data Services Revenue (RMB Billion) 33.5% 95.388 28.5% 25.5% 75.985 27.006 Strive to Establish a Revenue Structure which Supports Sustainable Growth 24.561 47.403 Continued rapid development of wireless data traffic Actively promoted various applications and information services 29.218 SMS and MMS revenue etc., slipped 22.206 20.979 1H 2012 1H 2013 SMS & MMS Wireless data traffic Applications and information services Data services revenue / Revenue from telecommunications services 19
  • 20. Rigorous Growth of Wireless Data Traffic Wireless Data Traffic Revenue (RMB Billion) 16.6% 11.0% 62.2% Wireless Data Traffic (Billion MB) 129.0% 47.403 1.282 29.218 0.737 46.121 389.2 28.481 1H 2012 668.6 267.0 122.2 1H 2012 891.4 Mobile data traffic revenue 1H 2013 222.8 1H 2013 WLAN revenue Wireless data traffic revenue/ Revenue from telecommunications services Mobile data traffic WLAN data traffic Strengthen Data Traffic Operations Seize the growth window of smart devices, promote scale operation and value management of data traffic Actively promote development of TD smart devices, stringent control over data traffic tariffs to prevent plummets, divert data traffic to low cost networks 20
  • 21. Actively Promote New Business 策略 Strategy Accelerate new business development Accelerate deployment in emerging business areas such as intelligent voice, payment, personal cloud, location-based services and unified communications Promote rapid revenue growth of mobile reading, videos, games, animation and other content business Grow customer base of imported business, such as MM, Lingxi and “Wireless City” Penetrate segmented development and existing operations of mature business including wireless music and mobile paper Promote low-cost scale development of Internet of Things Exploit potential of smart devices Promote transformation of sales outlets towards device sales Expand coverage and sales of social channels Promote decoupling of contract plans and device models Strengthen embedded applications and downloads Result Rapid revenue growth of applications and information services (RMB Billion) 10.0% 24.561 27.006 1H 2012 1H 2013 Further development of Mobile Market 336 million cumulative registered customers, 506 million application downloads in 1H2013 Vital progress in Internet of Things Established centralized M2M Devices dedicated network Established (Million) 27.27 standardized and 53.9% 17.72 modularized product bank Planning of Open Platform 1H 2012 1H 2013 21
  • 22. Steady Progress of Four-Network Co-ordination Base stations reached 840,000 with network utilization at 71.9% Base stations reached 361,000 with network utilization at 25.0% Strictly controlled resource input, focusing on network optimization Effective coverage and enhanced capacity loading APs reached 4.10 million, continuous uplift in rate of successful authentication WLAN accounted for 75% of data traffic, a low cost bearer GSM WLAN TDSCDMA TD-LTE This year to build over 200,000 base stations and to realize contiguous coverage in the main districts of 100 major cities TD-LTE supply chain earned extensive support 22
  • 23. Evident Results in Professional Operations Devices International Business Enhanced product competitiveness 595 TD-SCDMA handset models available, supply chain enjoying continuous growth >100 models of TD-LTE devices under development, of which 15 handsets intended for commercial use Established trend to launch products at equitable schedule, quality and price as competing standards Self-branded products debuted Leapfrogged device sales Total TD handset sales ~66 million, grew ~1.5 fold Increasingly skewed towards social channels, of which sales accounted for ~60% Decoupling of tariff plans and device models, device-only sales ~40% Built network and platform with late-mover advantage IDD network connecting nearly 100 operators direct Total bandwidth over 1,000GB, up 44% Offered competitive products and services Substantial reduction in IDD and international roaming costs Launched RMB1/2/3 international roaming zone tariffs covering all routes. Voice tariffs down 30%, voice usage up 20% Launched daily international roaming packages and real-time traffic usage alerts, etc. Professional Operations China Mobile 23
  • 24. Remarkable Achievement in “Energy Conservation & Emissions Reduction” Promoted energy saving technology for communications equipment Signed MOU with suppliers Promoted tiered energy conservation standards of equipment Established modularized green IDC Built multi-climate energy-saving base stations Promoted application of green energy Recycled pre-owned handsets and accessories 2013 aims to realize a 15% decrease in power consumption per unit of business Promoted green packaging Introduced energy conservation technologies and standards for 4G Innovated on ICT solutions to reduce travels and paper consumption 24
  • 25. Strive to Overcome Various Challenges Rising Penetration Declining Market Share Total customer market share 83% 66.5% 87% 74% 48.9% 2011 2012 1H2013 2011 63.9% 62.8% 45.1% 1H 2013 55.9% 54.5% 51.7% 38.7% 35.2% 2012 1Q 2013 52.2% 44.8% 2012 Revenue share of telecommunications services 2011 New additional revenue share of telecommunications services Net additional customer market share Intensifying OTT Substitution (RMB Billion) 364.189 5.9% (RMB Billion) Voice Services Revenue SMS & MMS Revenue 46.462 368.025 44.215 -0.9% 1.1% 20.979 175.072 -4.8% -1.2% 2011 2012 Year-on-Year Growth 1H 2013 2011 2012 -5.5% 1H 2013 Year-on-Year Growth 25
  • 26. Realize Sustainable and Healthy Development 26
  • 28. Steady Revenue Growth Total Customers (Million) 683.08 8.4% 740.15 Operating Revenue (RMB Million) 10.4% 303,104 274,467 1H 2012 1H 2013 Total Voice Usage (Billion Minutes) 2,060.5 3.7% 1H 2012 1H 2013 2,137.6 Telecommunications Services Revenue 1H 2013 1H 2012 (RMB Million) 6.8% (Billion MB) 129.0% 284,671 1H 2012 Wireless Data Traffic 266,530 1H 2013 891.4 389.2 1H 2012 1H 2013 28
  • 29. Industry-leading Profitability Net Profit (RMB Million) 1.5% 63,128 62,202 Basic EPS (RMB) 22.7% 1H 2012 20.8% 3.10 1.4% 3.14 1H 2013 Net profit margin EBITDA (RMB Million) 123,051 44.8% 1H 2012 0.5% 123,687 1H 2012 1H 2013 40.8% 1H 2013 EBITDA margin Note: In 2013 1H, before the Group presents the revenue from sales of products and related cost of products sold separately, net profit margin and EBITDA margin was 22.2% and 43.4% respectively. 29
  • 30. Steady Cash Flow Maintained Sound and Efficient Capital Management Net Cash Inflow from Operating Activities 125,206 1H 2012 Strong cash flow generating capability (RMB Million) 128,810 1H 2013 Secure fund management Centralized fund allocation Highly centralized corporate financing Prudent investment strategies Free Cash Flow (RMB Million) 69,990 Continued to support favorable business growth Provided a solid foundation for the sustainable healthy development of the Company 68,192 Created value for shareholders 1H 2012 1H 2013 30
  • 31. Structure of Telecommunications Services Revenue 1H 2013 1H 2013 SMS & MMS Revenue 33.5% Voice service revenue Data services revenue 8.3% 12.2% 11.0% 9.5% 9.6% 9.2% 33.5% Data Services Revenue 7.9% 16.6% Applications and Information Services Revenue 5.0% 1H 2012 7.4% Wireless Data Traffic Revenue 61.5% 2012 29.7% 28.5% Other operating revenue Note: The above data are expressed as a percentage of telecommunications services revenue (RMB Million) 18,185 266,530 -2,056 Voice service SMS & MMS service 794 284,671 -1,227 1H 2012 2,445 Wireless data traffic service Applications and information services Other operating revenue 1H 2013 31
  • 32. Structure of Operating Expenses Operating Expenses 71.4% 73.8% 73.3% 76.4% 1.0% 4.4% 1.7% 4.3% 1.5% 4.5% 2.9% 4.2% Depreciation 18.1% 17.4% 18.1% 17.2% 5.3% 5.4% 5.5% 5.5% Personnel 14.6% 14.0% 13.4% Selling Expenses 13.8% Cost of Products Sold 4.3% 7.1% 6.7% 10.1% 23.7% 24.1% 23.0% 23.1% 2011 2012 1H 2012 1H 2013 Leased Lines Interconnection Other Operating Expenses Note: The above data are expressed as a percentage of operating revenue 32
  • 33. Healthy and Solid Capital Structure 2013.06.30 2012.12.31 (RMB Million) (RMB Million) Short Term Debt 1,152 1,227 Long Term Debt 28,621 28,619 Total Debt 29,773 29,846 Shareholders’ Equity 758,085 723,447 Total Book Capitalization 787,858 753,293 3.8% 4.0% Cash & Bank Deposits 457,934 408,321 Net Cash* 428,161 378,475 Total Debt / Total Book Capitalization Note: Net cash represents cash & bank deposits minus total debt Credit Rating Moody’s S&P Aa3 / Outlook Stable AA- / Outlook Stable 33
  • 35. Presentation of Sales of Products and Related Costs – Appendix I Revenue Before Reclassification Operating Revenue Costs After Reclassification Operating Revenue Before Reclassification Operating Expenses After Reclassification Operating Expenses Data Services Including: Voice Services Others Interconnection Interconnection Depreciation Depreciation Personnel Selling Expenses Other Operating Expenses Cost of products sold Data Services Others Other Net Income Leased Lines Selling Expenses Telecommunications Services Revenue Leased Lines Personnel Voice Services Revenue from sales of products and others Other Net Income Including: Sales of SIM Cards and Terminals (Note) Including: Cost of SIM Cards and Terminals (Note) Other Income Other Operating Expenses Other Costs Note: Prior to 2013, the sales of products were incidental to the Group's telecommunication services. In 2013, the Group's sales of products have become more than incidental as a result of business development and accordingly, the Group presents the revenue from sales of products and related cost of products sold separately and the comparative figures have been presented on the same basis. Such change in presentation had no impact on reported profit or net assets for any of the periods presented. 35
  • 36. Extracts from Unaudited Consolidated Statement of Comprehensive Income for the Six Months Ended 30 June 2013 – Appendix II 1H 2013 (RMB Million) 1H 2012 (RMB Million) 1H 2011 (RMB Million) 1H 2013 (RMB Million) 1H 2012 (RMB Million) 1H 2011 (RMB Million) 71,424 73,366 75,764 387 244 222 Interest Income 7,324 5,916 3,563 Finance Costs (167) (221) (339) Share of Profit of Associates 3,308 2,867 2,016 - 1 (2) (19,095) (19,933) (19,854) 63,181 62,240 61,370 63,128 62,202 61,283 53 38 87 63,181 62,240 61,370 Operating Revenue 303,104 274,467 253,544 Profit from Operations Telecommunications Services Revenue 284,671 266,530 250,080 Non-operating Net Income Voice Services 175,072 177,128 173,231 Data Services 95,388 75,985 64,783 Others Revenue from Sales of Products and Others Operating Expenses 14,211 18,433 13,417 7,937 12,066 3,464 Share of Profit of a Jointly Controlled Entity Taxation 231,680 201,101 177,780 8,857 4,208 2,295 Interconnection 12,833 12,298 11,379 Depreciation 52,223 49,652 48,361 Personnel 16,534 15,134 13,107 Selling Expenses 40,625 38,344 37,249 Equity Shareholders of the Company Costs of Products Sold 30,601 18,384 10,643 Non-controlling Interests Other Operating Expenses 70,007 63,081 54,746 Profit for the Period Leased Lines Profit for the Period Attributable to: 36
  • 37. Extracts from Unaudited Consolidated Balance Sheet as at 30 June 2013 – Appendix III 2013.06.30 (RMB Million) 2012.12.31 (RMB Million) Current Assets 499,572 446,593 Non-current Assets 618,627 605,516 Total Assets 1,118,199 1,052,109 Current Liabilities (329,196) (297,796) (29,025) (29,004) (358,221) (326,800) 759,978 725,309 Non-current Liabilities Total Liabilities Net Assets 37
  • 38. Operating Data – Appendix IV 1H 2013 Total Customers (Million) 2012 740.15 710.30 495 512 66 68 0.082 0.088 2,137.6 4,192.3 891.4 1,039.2 222.8 289.8 SMS Usage (Billion Message) 381.7 744.5 Average Monthly Churn Rate 3.18% 3.25% MOU (Minutes) ARPU (RMB) Average Voice Services Revenue per Minute (RMB) Total Voice Usage (Billion Minutes) Wireless Data Traffic (Billion MB) Including: Mobile Data Traffic (Billion MB) 38
  • 39. Forward-looking Statement Certain Statements contained in this document may be viewed as “forward-looking statement” within the meaning of Section 27A of the U.S. Securities Act of 1993, as amended, and Section 21E of the U.S. Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual performance, financial condition or results of operations of China Mobile Limited (the “Company”) to be materially different from any future performance, financial conditions and results of operations implied by such forward-looking statements. Further information regarding these risks, uncertainties and other factors is included in the Company’s most recent Annual Report on Form 20-F filed with the U.S. Securities and Exchange Commission (the “SEC”) and the Company’s other filings with the SEC. 39