The document discusses targeting audiences for music without relying on stereotypes. It notes that music genres have wide, diverse fan bases across ages, races, and gender. Researchers should consider various ways audiences find and experience music, such as through radio, TV, concerts, or recommendations, and look for patterns related to these groups. The document advocates an open-minded approach without strict assumptions.

2.  It is important to identify your target audience
but not to employ too many stereotypical
thoughts on the issue.
 In the same way that Video Gamers’ average
age is 42, you must be open to the idea that
your chosen artist has admirers of all ages.
 Do not become too locked in to racial ideas
either.

3.  Most genres enjoy a wide fan base – check out
your parents’ CD collections!
 Look at the spread of ages attending
Glastonbury and other festivals.
 Think historically: metal has been around since
the late 60s; punk since the early 70s.
 A Madonna fan (40s) may enjoy Lady Gaga or
Jessie J.
 Hip Hop has been around since the late 70s
and so original fans may well enjoy D ‘n’ B.

4.  Some genres seem to attract certain races: Metal
and Punk – Caucasian
Commercial Hip Hop and R ‘n’ B – Caucasian
Serious Hip Hop – Black
However, there will always be exceptions – be
open minded.

5.  Buying patterns: physical CDs, downloads
(legal), record from a mate or illegal download
including recording from radio / TV.
 Casual listeners: radio and music TV.
 Archaic forms – vinyl or tape.
 Attendance at gigs

6.  Annual spend on music – analyse it by gender
/ age group.

7. How does your TA find the music?
 Recommendation.
 Radio / TV.
 Gigs.
 Spin off bands / solo projects of existing artists.
 Magazines – what is read and by whom?

8.  Can patterns relating to race, age or gender be
detected?
 How do your finding alter or confirm you
ideas regarding your artist?

9. Exploit the multimedia capabilities of your blog
and combine two of the following:
 Video
 Slide
 Charts