1. Welcome to Today’s IDC Webcast
Video: The New Dialtone for Business Communications?
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© IDC Mar-11 1

2. Video: The New Dialtone for
Business Communications?
Melissa Fremeijer
Research Analyst,
EMEA Unified Communications
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.

3. Agenda
 Market highlights
 Videoconferencing adoption in EMEA
 Competitive landscape
 Future view
 Essential guidance
 Questions?
© IDC Mar-11 3

4. Videoconferencing Equipment
Market Highlights
• Market awareness
Technology
• Enhanced compressing techniques, less
capabilities, bandwidth
interoperability • Open standards
Industry • Cisco/Tandberg, Lifesize/Logitech,
Radvision/Aethra
consolidation and
• Collaboration between all types of
collaboration vendors
Cloud drives • From capex to opex model
managed and • TaaS/VaaS
hosted models
© IDC Mar-11 4

5. Adoption Trends:
Accelerators Driving the Market
• Bring down travel costs
• Accelerated time to market
• Cross-cultural collaboration
• Improved relationship with
customer and supply chain
partners
• Responsible energy usage
• Enhanced employee
productivity and satisfaction
• Consumerisation
© IDC Mar-11 5

6. The New Normal:
Profiling the Mobile Worker
International Sites
Functional Profile
 Devices
 Applications Office Based
Voice, CRM, ERP,
messaging, social
network
Home Field
 Access Home Based
Desk Based
Based Force
WiFi, cable, DSL,
Ethernet
Office Based
International Business
Travellers
© IDC Mar-11 6

7. Challenging Factors
Security
IT/telephony
integration;
conflicting skill
sets
Interoperability
Different
Supply
Supply generations and Demand
Demand
employees
Quality
No use due to
practical
ROI indicators
reasons
missing
© IDC Mar-11 7

8. Video Part of UC Environment
Integrated workflow
applications Documents and files
Land, mobile, radio
Calendaring
Team workspace
Messaging Video
Joined by unified interface to
collaborate, communicate and
connect any time, any place,
any where
Web conferencing
Presence and status
Audio conferencing
Instant messaging
Mobility
Voice
© IDC Mar-11 8

9. Use of Videoconferencing in EMEA
120%
• 65% of all companies said they use or
100% have plans to use videoconferencing
(other than immersive telepresence).
80% 35% of companies have not considered
it or have no plans to use it.
60%
40%
20%
0%
Not using videoconferencing
Plan in 1–2 years
Use videoconferencing
Source: IDC, WAN Manager Survey, August 2010
© IDC Mar-11 9

10. Use of Videoconferencing
in Western Europe
Have rejected it or Have rejected it or
not considered
not considered
Use now or plan
to use
Plan to use
2010
2009 0% 50% 100%
Use now • In 2009 49% of companies in Western
Europe are using videoconferencing or
planning to use it. In 2010 this increased to
63% of companies that had said they use
or had plans to use videoconferencing.
2010 0% 20% 40% 60%
2009
Source: IDC, WAN Manager Survey, August 2010
© IDC Mar-11 10

11. Implementation Status of Telepresence
and Other Videoconferencing
Customers most value service/support, performance, pricing and flexibility.
Western Europe:
Q26. Apart from telepresence, can you tell me if your In 2009 11% of videoconferencing
organisation is using or planning to use the following
type of videoconferencing?
was managed by a third party. In
2010 this increased to 15%.
n = 1,546 (all companies)
Source: IDC, WAN Manager Survey, August 2010
© IDC Mar-11 11

12. Competitive Landscape
Immersive Room-based Personal Videoconferencing
Other
telepresence videoconferencing videoconferencing infrastructure
Cisco (Tandberg), Polycom, HP, Teliris
Lifesize, Radvision, Vidyo, Avaya, Alcatel-Lucent, Siemens, Aastra, Mitel,
Shoretel, NEC, Broadsoft and many niche (local) video players
© IDC Mar-11 12

13. Future View of the Market
Telepresence moves downstream
• Driving multiple levels of interoperability, reaching more endpoints
Managed services for videoconferencing and telepresence
• From capex to opex model
Specific industry requirements, social media
• Search for more killer applications, integration with business processes and social
platforms
SMB opportunity
• More bundled solutions
Mobility and virtualisation
• Mobility explosion will continue, the rise of the tablets
Western Europe versus rest of EMEA
• Economic and political landscape, quality of the network
© IDC Mar-11 13

14. EMEA Videoconferencing Equipment
Forecast, 2009–2014
2.5 • Total revenue to increase from
$611 million in 2009 to $1.96
billion in 2014.
2.0
•Total number of immersive
telepresence rooms/systems to
1.5
grow from 1,000+ in 2009 to
more than 6,000 in 2014.
1.0
0.5
0.0
2009 2010 2011 2012 2013 2014
Videoconferencing revenue ($B)
© IDC Mar-11 14

15. Impact on the Network
Industry will react to this video explosion:
 Throw more bandwidth at the problem — good news for infrastructure vendors
 Transformation of datacentre environments that support the cloud model
 Pressure will increase for vendors to roll out 40/100G sooner rather than later
 Improved compression technologies will be
rolled out, but that won't solve the problem either
 Network intelligence
© IDC Mar-11 15

16. Essential Guidance
alue Proposition
— making the right business case
nteroperability and collaboration
— drive video beyond conference rooms
•-
iffuse delivery models
— CPE, managed, hosted
nd-user pursuit
— search for the right segments
ffer professional services
— necessary to implement the video solution and drive usage rates
hannels are crucial
— fundamental for success
© IDC Mar-11 16

17. IDC Research
Existing research
• EMEA Videoconferencing Equipment Forecast, 2009–2014
Planned in calendar year 2011
• EMEA Videoconferencing Equipment Forecast, 2010–2015
• EMEA Conferencing (Audio/Web/Video) Services Forecast, 2010–2015
Upon request/customised
• Vendor/service provider competitive analysis
• Direct/indirect channel sales study
• Immediate analysis of key product releases, partnerships, deals and acquisitions
(IDC Links)
Related research
• EMEA WAN Manager Survey
• EMEA Unified Communications Market Forecast
• IDC's European Call Control Forecast
© IDC Mar-11 17

18. Questions
Melissa Fremeijer, Research Analyst
mfremeijer@idc.com
Twitter
@mfremeijer
For more information on the EMEA Unified Communications CIS and
published research, please visit www.idc.com/telecomandnetworks.
© IDC Mar-11 18