This document discusses marketing automation trends based on an analysis of data from over 900 Eloqua customers. Key findings include:
1) Companies adopting revenue performance management strategies through marketing automation are seeing significant revenue growth above industry averages.
2) Use of advanced automation capabilities like nurturing, scoring, and event management is increasing. Data cleansing is also gaining importance for personalizing communications.
3) Best practices for high performers include integrating sales and marketing, deploying cross-functional teams, and gaining a single view of customer data to optimize the marketing funnel and drive revenue.