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Mission:	
  To	
  allow	
  street	
  children	
  to	
  be	
  children	
  and	
  to	
  establish	
  3es	
  to	
  
promote	
  their	
  reintegra3on	
  into	
  society	
  
FINANCING
Giving LBK short and long term financial sustainability to
realize their potential
Art Books Summer
Camp
Art Books Summer
Camp
•  Brand	
  philanthropy	
  in	
  2009	
  $2.5	
  mil	
  	
  
•  Bruce	
  Learner	
  Head	
  of	
  Corporate	
  
Responsibility.	
  
  	
   	
   	
   	
   	
  PAKISTAN	
  
•  Revenue:	
  Rs	
  82bn/year	
  
•  ContribuCon:	
  Rs	
  17.5mil	
  -­‐-­‐	
  $175k	
  
•  “We	
  are	
  ac(ve	
  in	
  educa(on,	
  health,	
  poverty	
  allevia(on	
  
and	
  one	
  of	
  our	
  key	
  projects	
  is	
  to	
  work	
  with	
  NGOs	
  looking	
  
a>er	
  underprivileged	
  children.”	
  	
  
	
   	
   	
   	
   	
  -­‐	
  Furquan	
  Ahmed	
  Syed	
  	
  
Karen	
  Sherman	
  
Sr.	
  Director	
  of	
  CSR	
  &PR	
  
BRANDS	
  PAKISTAN	
  
Art Books Summer
Camp
Story Telling & Photography
Story	
  Telling	
  	
   Photography	
  	
  
Children	
  Books	
  
Art Books Summer
Camp
Conclusions	

•  Holding LBK vision, children should live as children.	

	

•  Bundling kid’s art to branded multinational products can help to
raise funds in a win-win solution.	

•  Children books can be sold worldwide to raise funds and increase
awareness of LBK.	

•  Summer camp will create awareness among the most privileged kids
in Pakistan of the problems in their country and how they can help.
Alex	
  Beloshevsky	
  
SanCago	
  Córdoba	
  
Eduardo	
  Gomez	
  Ruiz	
  
Chaitanya	
  Mehrotra	
  
Marko	
  Stanojevic	
  
Kathryn	
  Wellemeyer	
  
Lettucebee Kids
CAN be Sustainable

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Lettucebee Kids CAN be Sustainable

  • 1.
  • 2. Mission:  To  allow  street  children  to  be  children  and  to  establish  3es  to   promote  their  reintegra3on  into  society  
  • 3. FINANCING Giving LBK short and long term financial sustainability to realize their potential
  • 6. •  Brand  philanthropy  in  2009  $2.5  mil     •  Bruce  Learner  Head  of  Corporate   Responsibility.  
  • 7.            PAKISTAN   •  Revenue:  Rs  82bn/year   •  ContribuCon:  Rs  17.5mil  -­‐-­‐  $175k   •  “We  are  ac(ve  in  educa(on,  health,  poverty  allevia(on   and  one  of  our  key  projects  is  to  work  with  NGOs  looking   a>er  underprivileged  children.”              -­‐  Furquan  Ahmed  Syed    
  • 8. Karen  Sherman   Sr.  Director  of  CSR  &PR   BRANDS  PAKISTAN  
  • 10. Story Telling & Photography Story  Telling     Photography     Children  Books  
  • 11.
  • 12.
  • 14.
  • 15. Conclusions •  Holding LBK vision, children should live as children. •  Bundling kid’s art to branded multinational products can help to raise funds in a win-win solution. •  Children books can be sold worldwide to raise funds and increase awareness of LBK. •  Summer camp will create awareness among the most privileged kids in Pakistan of the problems in their country and how they can help.
  • 16. Alex  Beloshevsky   SanCago  Córdoba   Eduardo  Gomez  Ruiz   Chaitanya  Mehrotra   Marko  Stanojevic   Kathryn  Wellemeyer   Lettucebee Kids CAN be Sustainable