6. • Brand
philanthropy
in
2009
$2.5
mil
• Bruce
Learner
Head
of
Corporate
Responsibility.
7.
PAKISTAN
• Revenue:
Rs
82bn/year
• ContribuCon:
Rs
17.5mil
-‐-‐
$175k
• “We
are
ac(ve
in
educa(on,
health,
poverty
allevia(on
and
one
of
our
key
projects
is
to
work
with
NGOs
looking
a>er
underprivileged
children.”
-‐
Furquan
Ahmed
Syed
15. Conclusions
• Holding LBK vision, children should live as children.
• Bundling kid’s art to branded multinational products can help to
raise funds in a win-win solution.
• Children books can be sold worldwide to raise funds and increase
awareness of LBK.
• Summer camp will create awareness among the most privileged kids
in Pakistan of the problems in their country and how they can help.
16. Alex
Beloshevsky
SanCago
Córdoba
Eduardo
Gomez
Ruiz
Chaitanya
Mehrotra
Marko
Stanojevic
Kathryn
Wellemeyer
Lettucebee Kids
CAN be Sustainable