There are some very key factors affecting BAU - Business As Usual. They have been at play for quite some time but their effects are only palpable now. How do we prepare ourselves for the new reality?
This is a session I present at Barcamp Bangalore 9, 2010.
4. Social Media
Technology & User Generated Content
Image Source: http://luckyborisyeltsinisdead.wordpress.com/2007/09/06/user-generated-content/
5. Social Customer
Empowered & Aware of it.
Image Source: http://www.socialmedia.biz/2010/07/26/united-breaks-guitars-social-media-tips-the-scales/
6. Social Media
Global Online Customer Communities
Image Source: http://marktamis.com/2010/02/18/social-crm-and-social-business/
7. Social Business
More than Marketing, Advertisement, PR
Image Source: http://www.gapingvoid.com/brain001JPEG%20B.jpg
8. Social
Social Media is about technology & user generated
content
Social Media is also about an empowered Customer
Social Media is also about Customer Communities
Social Business is not only Marketing, Advertising, PR
How can we help businesses adopt & adapt?
9. Mobile
More than a communication device.
Image Source: http://www.flickr.com/photos/p1r/1696132815/in/photostream/
10. Cyborg Anthropology
Extension of Human body & mind
Image Source: http://www.channels.com/episodes/show/9003484/theorycast-34-Cradlepoint-EVDO-wifi-router-3G-iPhone-anyone-
11. Connects Humans
Mobile Social Networking vs. Implicit Mobile Usage Networks
Image Source: http://www.noeman.org/gsm/trash-section/76856-morange-v5-0-4-r3-msn-email-chat-rooms-more-*updated*.html
12. Mobile Sensors
Camera, Touch, Location, Orientation, Proximity, etc.
Image Source: http://www.ubergizmo.com/15/archives/2008/10/heart_rate_monitor_iphone_app_video.html
13. Mobile Development Platforms
Asymmetry in creation & access?
Image Source: http://blog.oxagile.com/2010/03/24/mobile-os-racing-blackberry-android-and-iphone-who-wins-and-who-loses/
14. Innovating for India
There are more mobiles in India than toilets – UN (Press Release)
Image Source: http://www.dawn.com/wps/wcm/connect/dawn-content-library/dawn/news/sci-tech/35-low-tech-low-cost-solutions-connecting-indias-farmers-ak-03
15. Mobile
Mobile is not merely a communication device
It’s a technological extension of human body & mind
Cyborg Anthropology
It is a platform for human connections too
Not just mobile social networking
Consider the existing networks among users
Location, Orientation, Proximity & other sensors
Development Platforms introduce asymmetry in creation
& access
How to take it to the grass roots?
16. Future is Cloudy?
There is a clear
consensus that
there is no real
consensus on what
cloud computing is.
There are no fewer
than twenty
attempts at a
definition of the
infrastructural
paradigm shift.
Image Source:
http://geekandpoke.typepad.c
om/geekandpoke/2008/07/t
he-cloud-thing.html
17. Cloud
Type Description Examples
IaaS On-demand storage or hardware services and ensures BT, AT&T, Verizon,
security, reliability and availability. Buy only the capacity Tata
as per need then scale seamlessly as business grows. Communications
PaaS Facilitate deployment of applications without the cost and Amazon,
complexity of buying hardware and software. Provide Force.com,
developers a platform to create rich collaborative custom Rackspace
apps.
SaaS Software on Demand or through subscription or pay-as- Salesforce.com,
you-use mode. Provides unlimited scalability in a multi- Oracle on
tenant environment with numerous physical data centers. Demand, Zoho,
Google Apps
BPaaS Business Processes completely outsourced without the need TCS, Infosys, IBM,
to manage the underlying resources. Helps companies to Wipro
focus on their core competencies.
19. What defines Millennials?
How to tap Gen Y’s Energy, Innovation & ever present Search for Meaning?
Image Source: http://twitpic.com/s2tzr
20. Gen Y / Millennials
Making a difference is important
Want to feel they are contributing
Want to be Innovative
Want to be heard
Want to know they are succeeding
Want to express who they are through their work
Taken from: http://msp.imirus.com//Mpowered/imirus.jsp?volume=ds10&issue=5&page=72
21. Digital Natives vs. Digital Migrants
Mentoring & Reverse Mentoring – Have plans for both
Image Source: http://sites.wiki.ubc.ca/etec510/Digital_Natives_and_Immigrants
23. Labor & Intellectual Arbitrage
Labor & Intellect can from anywhere across the globe. Trade policies, Political Scenarios,
Travel & Communications technology have changed where we work from and for whom.
Image Source: http://www.urenio.org/2006/04/11/boeings-unprecedented-global-collaboration-effort/
26. Push vs. Pull
Push Programs Pull Platforms
Demand can be Demand highly
anticipated uncertain
Top down design Emergent design
Centralized Control Decentralized Initiative
Procedural Modular
Efficiency Focus Innovation Focus
Extrinsic rewards Intrinsic rewards
Taken from: http://www.johnhagel.com/paper_pushpull.pdf
27. Flows, not Stocks
Right information to the right person at the right time.
Image Source: http://www.flickr.com/photos/swamibu/2868288357/in/photostream/
30. Serendipity, not Determinism
You need to allow chance encounters to happen.
Image Source: http://blog.abondance.com/2007/09/les-trois-princes-de-serendip.html
31. Potential, not Product
Image Source: http://www.modoccohealthservices.com/alcoholdrug.html
32. Pull Programs
Flows, not Stocks
Relationships, not Transactions
Emergence, not Planning
Serendipity, not Determinism
Potential, not Product
34. Business Model Canvas
The Business
Model Canvas
is a strategic
management
tool, which
allows to
develop and
sketch out new
or existing
business
models. It is a
visual template
preformatted
with the nine
blocks of a
business model.
http://www.businessmodelgeneration.com/
35. Patterns
Unbundling of Business Model
Long Tail
Multi Sided Platforms
FREE as a Business Model
Open Business Model