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Top Five Things that Public Relations Students need to know about research

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Top Five Things that Public Relations Students need to know about research

  1. 1. Top five things that Public Relations students need to know about research Created by: Sheila Cost
  2. 2. 1.) APA STYLE <ul><li>General APA Guidelines </li></ul><ul><li>Your essay should be typed, double-spaced on standard-sized paper (8.5&quot; x 11&quot;) with 1&quot; margins on all sides. You should use 10-12 pt. Times New Roman font or a similar font. </li></ul><ul><li>Include a page header at the top of every page. To create a page header , insert page numbers flush right. Then type &quot;TITLE OF YOUR PAPER&quot; in the header flush left. </li></ul><ul><li>Major Paper Sections </li></ul><ul><li>Your essay should include four major sections: the Title Page , Abstract , Main Body , and References . </li></ul><ul><li>Information was taken from: http://owl.english.purdue.edu/owl/resource/560/01/ </li></ul>
  3. 3. 2.) RELIABILITY VS. VALIDITY <ul><li>Reliability : To what extent to which results are consistent over time. </li></ul><ul><li>Validity : determines whether the research truly measures that which it was intended to measure or how truthful the research results are. </li></ul>
  4. 4. 3.) ETHICS <ul><li>Ethics are norms for conduct that distinguish between acceptable and unacceptable behavior. </li></ul><ul><li>Here are some ethical principles considered when conduction research: </li></ul><ul><li>Honesty </li></ul><ul><li>Objectivity </li></ul><ul><li>Integrity </li></ul><ul><li>Carefulness </li></ul><ul><li>Openness </li></ul><ul><li>Respect for Intellectual Property </li></ul><ul><li>Confidentiality </li></ul><ul><li>Responsible Mentoring </li></ul><ul><li>Respect for Colleagues </li></ul><ul><li>Social Responsibility </li></ul><ul><li>Non-Discrimination </li></ul><ul><li>Competence </li></ul><ul><li>Legality </li></ul><ul><li>Animal Care </li></ul><ul><li>and Human Subjects Protection </li></ul><ul><li>For more information on the Ethics in Research and Why is it Important , Please visit : http://www.niehs.nih.gov/research/resources/bioethics/whatis.cfm . The information listed above is also credited to this website. </li></ul>
  5. 5. <ul><li>Focus Groups </li></ul><ul><li>Require larger time commitment from participants </li></ul><ul><li>Require advance planning to invite guests, reserve space, develop questions, etc. </li></ul><ul><li>Acquire information from a relatively small group of representative stakeholders </li></ul><ul><li>Use a trained facilitator </li></ul><ul><li>Allow participants to build on each other’s ideas </li></ul><ul><li>Happens at a fixed time and in a set manner </li></ul><ul><li>Information taken from:http://www.maine.gov/education/aded/dev/strategic_plan/focusgr.rtf </li></ul><ul><li>Surveys </li></ul><ul><li>Require relatively short time commitment from participants </li></ul><ul><li>Require advance planning to develop questions, distribute surveys, and process answers </li></ul><ul><li>Acquire information from an entire group (depending on size) or larger sample. </li></ul><ul><li>Do not require a trained facilitator </li></ul><ul><li>Participants do not have the ability to build on each other’s ideas. </li></ul><ul><li>Can be administered in a variety of ways. </li></ul>4.) Focus Group vs. Surveys
  6. 6. 5.)Coding Data <ul><li>Coding Data is a data reduction method. When you are doing qualitative research, codes are normally words or devices for identifying themes. A good codebook should include : </li></ul><ul><li>A detailed description of each code </li></ul><ul><li>Inclusion and exclusion criteria </li></ul><ul><li>Exemplars of real text for each them </li></ul><ul><li>Exemplars of the theme’s boundaries, if abstract </li></ul><ul><li>Information credited to http://www.qualres.org/HomeCodi-3828.html </li></ul>
  7. 7. Conclusion <ul><li>Overall, Public Relations students need to know : </li></ul><ul><li>APA Style </li></ul><ul><li>Reliability vs. Validity </li></ul><ul><li>Ethics </li></ul><ul><li>Focus Group vs. Surveys </li></ul><ul><li>And Coding Data </li></ul><ul><li>I picked these things as my top five things that Public Relation students need to know about research because some of these things I felt my group members and I struggled with throughout this semester and I don’t want others to do the same. The other things that I picked were because those were the things that I felt were the most important things that I got out of the class. I really enjoyed this class! This class has prepared me for the projects that I will have to carry out in the future. As well as, help me be fully prepared for my last semester of my undergraduate career. If students read this PowerPoint , they will understand the basics of any research that they will encounter. </li></ul>

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