Scott Bragg
11
Seguidores
Personal Information
Organización/Lugar de trabajo
Greater Detroit Area United States
Ocupación
Senior Content Strategist at Quicken Loans
Sector
Writing / Publishing
Sitio web
http://www.cengage.com
Acerca de
As a digital content strategist, my goal is to create engaging and useful content for real, live humans. When digital content is at its best, it communicates as vividly as a face-to-face conversation. To do this right, context is everything. Who is your user? Why is she here? What does she want to know? What will make her feel like it was worth her time to read your content?
It’s not easy to get that just right. So I use customer research, data analytics, and personas to create content strategies, models, and guidelines that focus on satisfying user information needs with simple, straightforward, and engaging messages and information. I’ve done my job when users feel confident, smart, an...
Etiquetas
content modeling
content strategy
content management
david allen
merlin mann
knowledge work
getting things done
personal productivity
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- Presentaciones
- Documentos
- Infografías
CMS Selection: The "C" is for Content! - Confab Central 2015
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Why Our Content SUCKS
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Making Presentations Better
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Midwest UX '12: Mapping the Experience
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Content Strategy: Why Now?
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Who Moved My Brain? Revaluing Time and Attention
merlinmann
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A Brief (and Practical) Introduction to Information Architecture
Louis Rosenfeld
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Hace 16 años
Confab 2011: eBay use case - Implementing a Content Strategy within virtual, diverse teams
nikki tiedtke
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Hace 12 años
NPR's Digital Distribution and Mobile Strategy
Daniel Jacobson
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Hace 13 años
Context Modeling For Web Development
Daniel Eizans
•
Hace 12 años