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Making Ideas ,[object Object],Move,[object Object],                                   Making Ideas Move    03.29.2011,[object Object]
Mobile Marketing is…,[object Object],marketing and communications to customers or constituents on portable devices wherever they may be.,[object Object],Mobile marketing is not about what…,[object Object],it’s about where.,[object Object],                                   Making Ideas Move    03.29.2011,[object Object]
The percentage of the US top 1000 brands that have a mobile-friendly website,[object Object],Source: Circle44 Mobile,[object Object],48%,[object Object],                                   Making Ideas Move    03.29.2011,[object Object]
Mobile Websites - Keep It Simple,[object Object],Successful mobile websites are simple and focused,[object Object],[object Object]
Be mindful of scrolling
Include non-Flash alternative content
Consider platform specific integration                                   Making Ideas Move    03.29.2011,[object Object]
Start Small and Grow,[object Object],Provide alternatives to non-mobile content,[object Object],Create a mobile-friendly “view” for the site,[object Object],[object Object]
On-the-go contentPlatform Specific Presentation,[object Object],[object Object]
Video/multimedia                                   Making Ideas Move    03.29.2011,[object Object]
ESPN,[object Object],The ESPN mobile website delivers a tailored experience to visitors based on their individual phone.  ESPN has at least four mobile versions of their website with different layouts and content.,[object Object],                                   Making Ideas Move    03.29.2011,[object Object]
St. Jude Medical Center,[object Object],Navigating a hospital campus can be overwhelming.  When a visitor is lost, the firs thing he turns to is his phone.  Having a mobile-friendly website with maps, phone numbers and other key information delivers great customer service, on the go.,[object Object],                                   Making Ideas Move    03.29.2011,[object Object]
Number of apps in the Android Market. ,[object Object],(Up from 30K a year ago),[object Object],Source: Google,[object Object],150,000,[object Object],                                   Making Ideas Move    03.29.2011,[object Object]
Apps - Many Platforms, Many Rules,[object Object],Today there are many options for mobile apps .  Matching your app platform to your customer base is a critical first step towards success.,[object Object],                                   Making Ideas Move    03.29.2011,[object Object]
Phones vs. Tablets,[object Object],When it comes to apps, there are many devices to target.  The size of the device and how your customers are using it should drive the type of app being built.,[object Object],                                   Making Ideas Move    03.29.2011,[object Object]
????,[object Object],                                   Making Ideas Move    03.29.2011,[object Object]
Apps for B2C,[object Object],[object Object]
Games
Branded Utility Apps
Retail Interaction                                   Making Ideas Move    03.29.2011,[object Object]
Charmin,[object Object],The Sit or Squat app has been sponsored by Charmin for several years.  This app allows consumers to rate public restrooms and search for the best place to go, when you are on the go.,[object Object],                                   Making Ideas Move    03.29.2011,[object Object]
Chipotle,[object Object],The app from Chipotle is a tremendous mix of functionality and design.  App users can see the full menu, build and order their burrito or simply find the nearest restaurant.,[object Object],                                   Making Ideas Move    03.29.2011,[object Object]
Apps for B2B,[object Object],[object Object]
One-on-one sales/catalogs
Calculators/configurators.                                   Making Ideas Move    03.29.2011,[object Object]
Rockwell Automation,[object Object],From training to sales, Rockwell has embraced the iPad and has developed a suite of apps for direct use by customers, apps enabling the sales team to share the Rockwell story and an app to streamline training to the sales force.,[object Object],                                   Making Ideas Move    03.29.2011,[object Object]
187.87,[object Object],billion,[object Object],The number of text messages sent by Americans in 2010,[object Object],                                   Making Ideas Move    03.29.2011,[object Object]
Text Messaging,[object Object],Short Codes enable direct response and two-way communication,[object Object],[object Object]
Short code aggregators handle all phone carrier connections
Campaign response rates have been seen up to 30%                                   Making Ideas Move    03.29.2011,[object Object]

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Making Ideas Move (2011)

Notas del editor

  1. http://www.circle44mobile.com/wp-content/uploads/2011/02/Mobile-Web-Survey-February-2011.pdf
  2. http://www.ctia.org/media/industry_info/index.cfm/AID/10323
  3. http://www.slideshare.net/AustinWilliams/qr-aware