Infographic Marketing: Better Creation, Better Promotion
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Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.
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Infographic Marketing: Better Creation, Better Promotion
- 1. Infographic MarketingBetter Creation, Better Promotion Scott Cowley Credit
- 2. “ Design is about solving problems and providing elegant solutions. Information design is about solving information problems. ” David McCandless Clip
- 4. What Success Looks Like Source
- 5. GOOD
- 6. GOOD
- 7. LESS GOOD
- 8. LESS GOOD
- 9. UGLY
- 10. UGLY
- 11. InfographicSuccess 70% Content 30% Promotion
- 13. Hooks & Narratives Resonate
- 14. Important Data: High and Huge Source
- 15. Data.gov Census.gov BLS.gov USA.gov Infochimps.com Opendata.socrata.com OpenDataDirectory.com Quora.com/Datasets
- 17. You Can’t Do This In Excel DegreeSearch.org
- 20. Source
- 21. Email Marketing Social Bookmarking Blog Commenting Content Repurposing Blog Seeding Press Release Infographic Directories Content Refresh Social Media Sharing Home Page Banners
- 22. Start With Your Own Website: Fake Your Own Greatness
- 23. Blog Seeding
- 24. Who Linked To Past Infographics? Research Niche Infographics Search Visual.ly / other infographic sites by keyword Search Google Intitle:keyword + “infographic” Inurl:keyword + “infographic” Keyword + infographic
- 25. Promotion Outreach For every person willing to embed/post your infographic, there are probably a dozen willing to tweet or vote up your content. Source
- 26. Social Bookmarking Networks are valuable. Use your own or pay others for the use of theirs.
- 29. Use Tineye.com and Google to find those who embed your graphic – request attribution and add contacts to your database for future outreach Add additional text, internal links to other pages to aid SEO Determine which keywords are sending traffic to the infographic– enhance on-page optimization Learn from your successes and mistakes
- 30. If you’re navigating a dense information jungle, coming across a beautiful graphic or a lovely data visualization, it’s… like coming across a clearing in the jungle. David McCandless
- 31. Scott Cowley scottcowley@zagg.com ZAGG.com Twitter.com/scottcowley Linkedin.com/in/scottcowley All major baked goods accepted.