More Related Content Similar to Twitter for Business (20) Twitter for Business1. Using Twitter to
Promote Your Business
Santa Cruz
Marketing Roundtable
Meetup • Sept. 1, 2009
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2. Quick introduction
• Kirsti Scott, Founder and Creative Director at Scott Design
• 20 years of experience in design and marketing
• Scott Design creates integrated marketing programs
• Our clients are technology and B2B companies
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3. Twitter
Twitter is a service for friends, family, and
co–workers to communicate and stay connected
through the exchange of quick, frequent
answers to one simple question:
What are you doing?
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4. Twitter Pro le
• Post short
messages
• Follow
messages
from others
• Share links,
news, and
events
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5. Local Company
• Announce
specials,
location of
their food
trucks
• Expanded
local
business
and now
going into
other cities
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6. National Company
• Connect with
customers
through
discussions,
service,
product
news,
contests, tips,
and more
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8. Twitter Non-Pro t
• Raise
awareness
• Created event
that raised
$250K in one
day
• Share videos of
drilling wells in
Africa
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10. 5 Quick steps to getting started with Twitter
• Sign up for Twitter
• Fill out your pro le information
• Search for people or groups to follow
• Listen to get a feel for discussion etiquette
• Join in conversations
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11. 1. Sign up for Twitter
• Go to twitter.com and click on “Sign up now.” Select a
username (your real name or company name) and password,
enter your e-mail address, enter the words, and click “Create
my account.”
• If you want to have Twitter
check if any of the people
in your web-based e-mail
address book are on
Twitter, enter in your
e-mail and password on
the following screen.
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12. 2. Fill out your pro le information
• Complete your pro le
with a photo, location,
URL, and bio.
• Include a background
image with more info
if you want.
• Make your Twitter
pro le match your
company website.
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13. 3. Search for people or groups that interest you
• Search for people who:
– Mention your company name
– Use terms in your industry
– Are competitors
– Are in uential in your industry
• Search for:
– Trade organizations
– News organizations and publications
• Find people who follow or are followed by the above
• But don’t “follow” them…yet!
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14. 4. Listen by visiting pro les
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15. Listen by searching for keywords
• Search for a term at
search.twitter.com and
then grab the RSS feed
for the search
• Or, use a third-party app
such as TweetLater.com
to monitor keywords
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16. 5. Join the conversation
• The Golden Rule:
Do unto others as you would have them do unto you
– Tweet to others what you would like to be tweeted to you
– Tweet everyone the way you’d like to be tweeted
• Don’t talk exclusively about your business
– 80 percent – Tweets about and for others
– 20 percent – Tweets about your business
• Be honest, responsive, personable, and nice
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17. Things to tweet about (80%)
• Industry news, research, studies
• Interesting articles you read
• News from complementary businesses
• Events that interest your customers
• Reply to messages to you, about you, or about the industry
• Questions you’d like answered
• Retweets of interesting tweets
• Observations about your industry
• Local news
• Valuable, relevant, bene cial info for your customers
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18. Things to tweet about (20%)
• New products, services, features
• Special offers, promotions, coupons, sales, contests
• Events and awards
• Blogs, articles, publications, appearances
• Philanthropy (volunteer work, donations)
• New partners, employees, large customers
• Milestones (customers served, years in business)
• Business successes
• Polls, requests for feedback and suggestions
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19. When you have 20 tweets, start following people
• Follow all the people you found and liked in step 3
• Once others follow you, check out their pro les and see if
you’d like to follow them.
• Check out their followers
and who they’re following
and see if you want to
follow them, too.
• Add yourself to the
WeFollow.com directory
so others can nd you.
• Keep tweeting every day.
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20. Managing Twitter
The easiest way to keep Twitter
from eating up your day
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23. Twetiquette
Simple rules of Twitter etiquette
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24. Twitter Don’ts
• Constantly tweet about your own business
• Tweet about things that are irrelevant to followers
• Send personal messages as @replies
• Post partial and cryptic @replies
• Share links without explanation
• Use automatic Direct Messages (DMs)
• Publicly thank others
• Talk politics, religion & sex (unless that is your Twitter
pro le’s purpose)
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25. Why am I doing this, again?
What Twitter can do for your business
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26. Why should my company tweet?
• Social media marketing is now considered a best practice.
• Twitter drives traffic to your website.
• Twitter links improve your search engine rankings.
• Twitter lets you join in conversations with customers.
• Twitter ampli es your marketing messages.
• Twitter is cheaper than traditional direct marketing
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27. Help!
Where do I get more information?
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28. Useful Links
• Twitter.com, TweetDeck.com, TweetLater.com,
WeFollow.com
• Hot Design Blog http://blog.hotdesign.com
• Twitter for Business http://business.twitter.com/twitter101
• How to use Twitter http://tinyurl.com/kefauvertwitter
• “Social Media Revolution” video
http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=fvst
• “The Breakup” video http://www.youtube.com/watch?v=D3qltEtl7H8
• “What the f**k is social media?” presentation
http://www.slideshare.net/mzkagan/what-the-fk-social-media
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29. Thanks!
www.hotdesign.com
blog.hotdesign.com
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