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Rule: Guessing Does not work ,[object Object],A B C D
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Case Study: BLR.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Did it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule: Call to Action Matters Tested Link Text
Objective: Increase Clickthroughs ,[object Object],[object Object],[object Object]
Objective: Increase Clickthroughs 42.0% Learn More. 23.7% Find out if our approach can help your bottom line. 29.5% Learn how to take your site from ‘good’ to ‘GREAT’
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Vertster - MarketingSherpa Webinar Part 2

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Rule: Call to Action Matters Tested Link Text
  • 7.
  • 8. Objective: Increase Clickthroughs 42.0% Learn More. 23.7% Find out if our approach can help your bottom line. 29.5% Learn how to take your site from ‘good’ to ‘GREAT’
  • 9.