A majority of consumers say they are not influenced by Facebook, Twitter. 94% say they use these platforms to connect with friends and family; 62% say these sites have no influence at all over their purchase decisions.
If companies want to acquire new customers, their best bet is to engage their existing customers and inspire them to advocate on their behalf. Therefore, companies that want to become part of the conversation must shift their social media initiatives to be more authentic, responsive, and compelling.
Initially shared by the Wall Street Journal and Gallup: http://online.wsj.com/public/resources/documents/sac_report_11_socialmedia_061114.pdf