This document provides information about an upcoming event hosted by the Business Marketing Association (BMA) Phoenix chapter on January 22, 2014. It announces a bigger calendar of events, new sponsorship opportunities, programs for young professionals, and an expanded board. Upcoming BMA Phoenix events are also listed from February to April 2014 on topics like smarter marketing, storytelling, and customer success management. National BMA initiatives and speakers for the January 22nd event are highlighted.
BMA's 2014 National B2B Sales and Marketing Outlook
1. Sponsored by:
Welcome!
BMA’s 2014 National B2B
Sales and Marketing Outlook
and Networking Reception
January 22, 2014 // Phoenix Marriott at the Buttes
BMAPhoenix.org // @bmaphoenix
2. BMA Phoenix 2014
BIGGER Calendar
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More events, more speakers
Content that Hits Home
BMA Small Business Series
100% Focused on B2B Marketing,
Lead Generation, Sales
NEW Sponsorship
Opportunities$2,500 Corporate
Sponsorship
Includes 2 FREE National BMA Memberships
BMA Young Professionals
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30 and Under
$75 Yearly Membership
Access to All BMA Phoenix Programming
Special Events for YP’s
BIGGER Board
Scott Salkin
President of the Board
Anthony Kennada
VP, Membership
Charlie Babb
VP, Programming
Lisa Burks
VP, Communications
Matt Nixon
VP, Sponsorships
Sonia Bovio
Treasurer
Patrick Howley
Secretary
Matt Hensler
Ex-Officio President
+ 12 AWESOME Committee Members
BMAPhoenix.org
3. Upcoming Events
February 12, 2014 // 4-6pm // ASU SkySong
Smarter Marketing for
Better Results
Speaker: Jon Miller
Co-Founder and VP of Marketing Content and Strategy,
Marketo
Sponsored by:
March 12, 2014 // 4-6pm
Infusionsoft HQ
March 18, 2014 // 4-6pm
ASU SkySong
April 22, 2014 // 4-6pm
ASU SkySong
BMA Small Business
Series Kickoff
The Art of Storytelling
in the B2B World
With Infusionsoft CMO
Greg Head and others
Linda Capcara, TechTHiNQ
Stacy Lloyd, Llyod Media Group
Reduce Customer Churn
and Drive Revenue with
Customer Success Mgt.
Dan Steinman
Chief Customer Officer, Gainsight
BMAPhoenix.org
4. Welcome National Board of Directors
Chair: Katherine Button Bell
Vice President, Chief Marketing Officer, Emerson
Vice Chair: Stephen Liguori
Executive Director, Global Marketing, GE
Immediate Past Chairman: Eduardo Conrado
Senior Vice President and Chief Marketing Officer, Motorola Solutions, Inc.
George Stenitzer
VP, Corporate Marketing
and Communications
Tellabs
Chris Schermer
President
SCHERMER
Elton Mayfield
Partner
ER Marketing
Greg Olson
Partner
Growl Media
Michelle Smith
Vice President, Business Development
O.C. Tanner
Bob Felsenthal
Publisher, B2B Magazine
Howard Sherman
President
Doremus & Co.
Gary Slack
Chief Experience Officer
Slack and Company
Maralah Rose-Asch
Publisher and Editor
Gardner Publications, Inc.
BMA National Executive Director: Al Maag, MaggComm+
BMAPhoenix.org
5. BMA National Initiatives (Marketing.org)
Forrester & BMA Joint Survey
Released 1/21/14
BMAPhoenix.org
6. Welcome Today’s Speakers
Stephen Liguori
Executive Director Global
Innovations & New Models
General Electric
Howard Sherman
President and CEO
Doremus
George Stenitzer
Vice President, Corporate
Marketing and Communications
Tellabs
Carla Johnson – Moderator
President
Type-A Communications
Sponsored By:
BMAPhoenix.org