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THE ESSENTIAL
PRODUCT LAUNCH
TOOLKIT
25TOOLS FOR PRODUCT MARKETERS
THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
QUALAROO.COM
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THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
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TEST & BUILD
TRAIN
LAUNCH
MEASURE
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DOCS.GOOGLE.COM
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TEST & BUILD
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PROJECT MANAGEMENT SOFTWARE.
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DRAFTIN.COM
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ATLASSIAN.COM/SOFTWARE/JIRA
TEST & BUILD
JIRA
PROJECT MANAGEMENT SOFTWARE.
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THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
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TECHSMITH.COM/JING
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GOOGLE.COM/+/LEARNMORE/HANGOUTS
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GOOGLE HANGOUTS
GROUPVIDEO CALLS.
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APPLE.COM/MAC/KEYNOTE
TRAIN
KEYNOTE
CREATE BEAUTIFUL PRESENTATIONS.
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THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
GOOGLE.COM/ALERTS
LAUNCH
GOOGLE ALERTS
CUSTOMIZABLE NEWS ALERTS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
HOOTSUITE.COM
LAUNCH
HOOTSUITE
SOCIAL MEDIA MANAGEMENTTOOL.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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LAUNCH
PRWEB
DISTRIBUTE PRESS RELEASES.
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SPLASHTHAT.COM
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EVENT PLANNINGTOOL.
@SCOTTSEIFFER SCOTTSEIFFER.COM
THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
GOOGLE.COM/ANALYTICS
MEASURE
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WEB ANALYTICS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
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@SCOTTSEIFFER SCOTTSEIFFER.COM
MYSQL.COM
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MEASURE
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@SCOTTSEIFFER SCOTTSEIFFER.COM
TABLEAUSOFTWARE.COM
MEASURE
TABLEAU
DATAVISUALIZATION.
@SCOTTSEIFFER SCOTTSEIFFER.COM
THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
SHARE THIS DECK
VISIT SCOTTSEIFFER.COM
FOR MORE PRODUCT MARKETING INFO
CONNECT TO SAY HELLO
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The Essential Product Launch Toolkit