WANTED:
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This is the presentation I gave at the BDWxADC Evolve! event during Internet Week. These are my thoughts and I encourage you to use them if you find them helpful.
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WANTED:
- 1. x BOULDER DIGITAL WORKS SCOTT WITT Follow @scottwitt
- 2. Wanted:
- 3. Mixologists.
- 4. Well-Mannered Misfits. Organizations often forget the future they signed up for.
- 5. Humble Geniuses. Advertising is one of the only industries where the laborer actually owns the means of production
- 6. Evolve! Viva La Velociraptor Rather than trying to kill dinosaurs, make the most of living amongst them
- 7. Revolutions Start with Language. But people are only changing the volume when they should be changing the etymology.
- 8. Look for the Exits First The ROI on Innovation is Survival
- 9. Ambitions Before Budgets. Having no plan is fixable. Having no beliefs is hopeless.
- 10. Love Architecture. Not Concrete. Focus on the the story, not the underlying technology that delivers it
- 11. Better Future. Better History. The newest 'anything' becomes good when it's incapable of being outdated
- 12. Simplify. People in Advertising say things like: "Branded trans-media micro narrative storytelling" and expect to be taken seriously.
- 13. (Semi)Permanence Fire always leaves more than it takes.
- 14. 3-Trick Ponies Connectivity is the 'Content Aware Fill' of the Creative Department
- 15. Fearless = Reckless Its easier to start something when you don’t know the rules
- 16. Connected = Entitled Managing a spreadsheet of someone else's money doesn't make you influential. It makes you 25. Try not to confuse popularity with marketing acumen.
- 17. Think Like a Band. Collaboration's Kryptonite is hubris.
- 18. We All Answer to a Banker. You can’t triple-bid an original idea.
- 19. If You Must Lie Do it Only for a Bit. Then Atone. Ask yourself: could you honestly recommend your Dad buy the stock of the company you work for?
- 20. “Like most of the others, I was a seeker, a mover, a malcontent, and at times a stupid hell-raiser. I was never idle long enough to do much thinking, but I felt somehow that my instincts were right. I shared a vagrant optimism that some of us were making real progress, that we had taken an honest road, and that the best of us would inevitably make it over the top. Channel Your Inner HST At the same time, I shared a dark suspicion that the life we were leading was a lost cause, that we were all actors, kidding ourselves along on a senseless odyssey. It was the tension between these two poles - a restless idealism on one hand and a sense of impending doom on the other - that kept me going.” - Hunter S. Thompson
- 21. Lean Into the Work. It only matters if it gets made.
- 23. x BOULDER DIGITAL WORKS SCOTT WITT Follow @scottwitt