1.
1
Salesforce.com Employer Branding
NCHRA Talent Management Conference
Scotty Morrison
Director, Global Recruiting Programs & Marketing
July, 2010

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2
About Me

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3
About Salesforce.com

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4
How do I define the Employer Brand?

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5
We don’t own the brand. Our customers do.

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TYPE Brand the experience
Brand the Experience.
Experience the Brand.

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TYPE - Brands of the future
The great brands of the future
will not be about products,
but about interactive cultures
around which people resonate.

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How have we executed it (programs)

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RSS Feeds/Alerts,
Tagging,
Opt-ins, Chat,
SEO/SEM
Extending the Brand in the Cloud
Blogs, Microblogs—
Twitter, YouTube
Social Networks:
LinkedIn, Facebook,
Xing, Ning
Mobile
Careers Site
CRM

10.
Joining the Conversation

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11
How have we measured it?