Here are the key steps to implement this use case:1. Define the data mapping between ERP and MA systems - customer, contact and order data fields2. Determine any pre-requisites like customer matching rules between systems 3. Work with ERP vendor to implement API/integration to pass data to MA platform when order threshold is met4. Configure MA system to receive data via API and add contacts to Elite customer program 5. Test end-to-end integration and campaign deployment6. Prioritize other high value use cases and repeat integration implementation process7. Measure impact on Elite program enrollment and additional revenue from new customers8. Refine integration based on le
Similar a Here are the key steps to implement this use case:1. Define the data mapping between ERP and MA systems - customer, contact and order data fields2. Determine any pre-requisites like customer matching rules between systems 3. Work with ERP vendor to implement API/integration to pass data to MA platform when order threshold is met4. Configure MA system to receive data via API and add contacts to Elite customer program 5. Test end-to-end integration and campaign deployment6. Prioritize other high value use cases and repeat integration implementation process7. Measure impact on Elite program enrollment and additional revenue from new customers8. Refine integration based on le
Data Integration and Marketing Attribution ROIVENUE™
Similar a Here are the key steps to implement this use case:1. Define the data mapping between ERP and MA systems - customer, contact and order data fields2. Determine any pre-requisites like customer matching rules between systems 3. Work with ERP vendor to implement API/integration to pass data to MA platform when order threshold is met4. Configure MA system to receive data via API and add contacts to Elite customer program 5. Test end-to-end integration and campaign deployment6. Prioritize other high value use cases and repeat integration implementation process7. Measure impact on Elite program enrollment and additional revenue from new customers8. Refine integration based on le (20)
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Here are the key steps to implement this use case:1. Define the data mapping between ERP and MA systems - customer, contact and order data fields2. Determine any pre-requisites like customer matching rules between systems 3. Work with ERP vendor to implement API/integration to pass data to MA platform when order threshold is met4. Configure MA system to receive data via API and add contacts to Elite customer program 5. Test end-to-end integration and campaign deployment6. Prioritize other high value use cases and repeat integration implementation process7. Measure impact on Elite program enrollment and additional revenue from new customers8. Refine integration based on le
14. About This Report
83%
17%
Business Respondents
Third-Party System
Integrators
More than 920 technical professionals, business leaders, systems integrators, VARs and
partners participated in “The State of Customer Data Integration 2013” report, over 200%
increase in participation compared 2012 (n =300).
2013 respondents came from a cross-section of industries and from more than 50
countries, representing all regions of the world. Various company sizes and levels of core
business systems adoption and usage were represented. Respondents were comprised of C-
level executives as well as business analysts and IT professionals, who manage and support
systems implementation and data integration function within their organizations.
Survey Respondents Total Respondents by Region
n=921
65%
10%
9%
7%
3%
2%
2%
1%
1% United States
European Union
Canada
United Kingdom
Australia & New Zealand
South America
Worldwide
Asian Pacific
Middle East & S. Africa
14
15. State of Business Systems Integration
• Consensus on the Importance of Systems Integration:
• Highest importance on CRM and BI integration reported by 74% of business
• CRM and Customer Support Systems by 73%
• CRM and Marketing Automation by 71%
• CRM and ERP by 69% of respondents
• Low Levels of Full System Integration:
• Only 16% of the businesses report full integration among their various business systems compared
to 15% in 2012
• Partial integration still the norm, with 10% of enterprises reporting complete lack of integration
among systems
• Rather than chasing the elusive promise of Big Data, businesses need to focus on integrating and
making smart data available – data that leads to actionable business insights to drive solid
decisions across the organization
• Financial Data Still Siloed:
• The lowest levels of reported between-systems integration are between CRM and ERP (13%) and
CRM and Social (10%)
• Systems Integrators Drive Higher System Integration:
• Businesses who use the help of systems integrator see higher levels of systems integration across
all core business systems
• The critical role of third-party systems integrators more evident when reviewing the levels of non-
integration between systems – businesses serviced by systems integrators all report some level of
integration between their systems
15
16. Levels of Integration b/n Business
Systems
Strong consensus on the importance
of between-systems integration, but
businesses still ways to go to make
such integration a reality:
• The highest reported level of system
integration is between CRM and
Customer Service (24%); CRM and
MA (22%); CRM and SFA (21%)
• Businesses who use the help of
systems integrator see higher levels
of between-systems integration
across all core business
systems, including connecting
financial data in ERP systems with
customer data in CRM systems
• Findings in line with the results from
our 2012 State of Data Integration
survey, pointing to the critical role
systems integrators and consultants
play in achieving tighter integration
between business systems
24%
22% 21%
16%
14% 13%
10%
30%
32% 33%
21% 21% 21%
16%
0%
10%
20%
30%
40%
50%
60%
CRM &
Customer
Service
CRM &
Marke ng
Automa on
CRM & Sales
Force
Automa on
CRM &
Business
Intelligence
CRM &
Mobile
CRM &
Enterprise
Resource
Mgmt
CRM & Social
Business Respondents Third-Party System Integrators
n=699
Levels of Between-Systems Integration: 2013
16
17. Today’s Presentation
• the changing landscape
• data driven marketing strategies
• data driven marketing in action
• wrap up
17