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Melody adams imkt120 ip 1

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Social Media Marketing
Social Media Marketing
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Melody adams imkt120 ip 1

  1. 1. • What is Social Media? • Social Media Sites and Facts • Benefits of Social Media in the Corporate World • Conclusion
  2. 2. Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks. Social media employ mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individuals.
  3. 3. Monthly active users now total nearly 850 million. 488 million users regularly use Facebook mobile A whopping 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook 80 percent of social media users prefer to connect with brands through Facebook More than 1 million websites have integrated with Facebook in various ways
  4. 4. 69 percent of online consumers who visit Pinterest have found an item they've bought or wanted to buy, compared with 40 percent of Facebook users. 25 percent of Fortune Global 100 companies have Pinterest accounts. 43 percent of people prefer Pinterest to associate with retailers or brands; 24 percent chose Facebook.
  5. 5. 48 percent of fortune global 100 companies are now on Google+. Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. 625,000 new users on Google+ every day. Google+ is expected to attract 400 million users by the end of 2012
  6. 6. 32 percent of all Internet users are using Twitter. In 2012, 1 million accounts are added to Twitter everyday
  7. 7. Increased awareness of the organization Increased traffic to website Greater favorable perceptions of the brand Able to monitor conversations about the organization Able to develop targeted marketing activities Better understanding of customers perceptions of their brand Markets Identification of positive and negative comments Increase in new business Identification of new product or service opportunities
  8. 8. What Social Media is and its benefits Facts and statics about Some of the biggest Social Media Sites of today’s economy . The Benefits of Using Social Media in the Corporate World.
  9. 9. Bullas, Jeff. "12 Major Benefits of the Social Media Revolution." N.p., 14 Feb. 2011. Web. 12 Jan. 2013. Honigman, Brian. "100 Fascinating Social Media Statics and Figures from 2012." N.p., 29 Nov. 2012. Web. 12 Jan. 2013.

Notas del editor

  • Welcome everybody, my name is Melody Adams and this afternoon I will be giving you a presentation about Social Media in the Corporate World.
  • This afternoon we will cover such topics as what is social media to include some social media sites, facts and statics about those sites. The benefits of the use of social media in the corporate world and the conclusion of this presentation.
  • What is Social Media? Basically it is how people interact among themselves in the virtual community.
  • Here are just a few of the popular social media sites that are most commonly used in today’s economy.
  • Here we have face book. As you can see by some of the facts that I have listed here this is a pretty effective social media site.
  • Here is another social network with impressive facts about how effective social networking is.
  • Again here is another slide about how effective social networking is.
  • Same
  • Here is a slide with some of the benefits of Social Media. These are just a few reasons why social networking can be beneficial to Corporations there are many more reasons out there.
  • In conclusion I believe A Social Media presence by Southern Technologies would be very beneficial to help increase business and Awareness about the products and services that are offered by Southern Technologies among the general population.
  • Questions? Comments If there is nothing else then that concludes my presentation

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