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Gene Libow & Jennifer Bagehorn: The future of mental wellbeing services

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Gene Libow & Jennifer Bagehorn: The future of mental wellbeing services

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London has poorer levels of wellbeing than elsewhere in the UK. Many Londoners doesn't receive treatment for their mental health difficulties, straining public and private resources. In this session we will share how we used service design to co-create an ecosystem of mental wellbeing services for the city of London, with the potential to scale throughout the UK. Londoners' stories helped us engage with stakeholders to envision a new approach that distributes mental wellbeing services into the digital communities that people already inhabit. In order to implement this, we recommended an experimental strategy based on small digital interventions that can scale over time. This enables users to digitally co-produce the service elements that meet their needs.

London has poorer levels of wellbeing than elsewhere in the UK. Many Londoners doesn't receive treatment for their mental health difficulties, straining public and private resources. In this session we will share how we used service design to co-create an ecosystem of mental wellbeing services for the city of London, with the potential to scale throughout the UK. Londoners' stories helped us engage with stakeholders to envision a new approach that distributes mental wellbeing services into the digital communities that people already inhabit. In order to implement this, we recommended an experimental strategy based on small digital interventions that can scale over time. This enables users to digitally co-produce the service elements that meet their needs.

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Gene Libow & Jennifer Bagehorn: The future of mental wellbeing services

  1. 1. The Future of Mental Wellbeing Services A Case Study for London Jennifer Bagehorn | Service Designer | Livework Gene Libow | Service Designer | Livework
  2. 2. Hi we’re Jenn & Gene from Livework @jennbage @genelibow
  3. 3. We’re here to speak with you about mental wellbeing
  4. 4. Please raise your hand if you...
  5. 5. Icons by Made by Made
  6. 6. There are some practices that can help take the edge off.
  7. 7. Image by Louis Blythe on Unsplash
  8. 8. Take a seat Image by Aakash Gautam on Unsplash
  9. 9. Digital Mental Wellbeing
  10. 10. London has the UK’s highest levels of anxiety and almost a third of Londoners report low happiness levels with half describing themselves as anxious. The Office of National Statistics Annual Population Survey 2012/13
  11. 11. Many Londoners are likely to have a common mental difficulty. Of these only 24% are likely to be receiving clinical help for their condition. The Office of National Statistics Annual Population Survey 2012/13
  12. 12. £7.5bn is spent each year by health and social care on treatment, benefits, education and criminal justice. A further £10.4 bn is lost each year to London business and society. The London Mental Health report 2014, GLA
  13. 13. Service design at scale
  14. 14. Individuals
  15. 15. Greater London
  16. 16. United Kingdom
  17. 17. The business case
  18. 18. Is that the right solution?
  19. 19. We approached the project from three different perspectives
  20. 20. User needs
  21. 21. User needs Organisational capabilities
  22. 22. User needs Business impact Organisational capabilities
  23. 23. What do Londoners need?
  24. 24. Meet Christina Photo by Alice Hampson on Unsplash
  25. 25. "I think lack of sleep will make you anxious, and that does make you depressed, and obviously because of the trauma what happened, but I just tried to sail through it and I don't think it has gone away.”
  26. 26. "I do find online very helpful though, and speaking to people online is quite good… to see what other people are going through and that might help you, that your situation is not so bad. Or maybe that you are giving somebody advice, that can help them as well, that's a good thing.”
  27. 27. Meet Martin Photo by Jesse Orrico on Unsplash
  28. 28. “I don’t really know what causes it, but I know I sweat profusely when I sleep at night. I don’t know why, but it wakes me up.”
  29. 29. “I got my own house, that I own.… but I’m not living in it since I split with my wife. I get to see my child every weekend, which is not ideal, I used to love going home, helping her with her homework….I’m back living in the room that I grew up in….It’s not ideal is it? That could be a contributing factor, I don’t know.”
  30. 30. We learned we needed to take a different approach.
  31. 31. Meet Londoners where they are.
  32. 32. How can we deliver this?
  33. 33. Integrate, don’t duplicate.
  34. 34. Our vision. A world where mental wellbeing services are distributed into the environments where people already are.
  35. 35. Back to Martin
  36. 36. Becomes aware that he’s not alone
  37. 37. Finds out that help is out there
  38. 38. Discovers a service
  39. 39. Uses tools that work for him
  40. 40. Developes a routine
  41. 41. Gets consistent support
  42. 42. A distributed service
  43. 43. What impact can this have?
  44. 44. £7.5bn is spent each year by health and social care. A further £10.4 bn is lost each year to London business and society. The London Mental Health report 2014, GLA
  45. 45. Reduce cost on the system.
  46. 46. Meet Londoners where they are. Reduce cost on the system. Integrate, don’t duplicate.
  47. 47. As a start, to test our hypothesis, the team has conducted a small study. 3,557 people clicked ads related to sleep on Google, Facebook and Twitter.
  48. 48. Connect with someone like you
  49. 49. Seek out information
  50. 50. Try a new service
  51. 51. Photo by Nikko Macaspac on Unsplash Reach out
  52. 52. Connect with us @jennbage | jennifer@liveworkstudio.com @genelibow | gene@liveworkstudio.com Jennifer Bagehorn Service Designer Livework Gene Libow Service Designer Livework

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